Although several players from Real Madrid have joined the team on loan or free transfer, this is only a reason to wait and see for those fans who were not optimistic about the team's operation this season, after all, Jesse and Vallejo have not yet proved that they can adapt well in a foreign league like Serie A, which focuses on overall and defense, and they are not necessarily better than the rest of the team when it comes to strength, fans are looking forward to bigger new signings, such as Pepe, Casemiro or even Modric.

But how could this happen? If Real Madrid really pushes those first-team teams to the market, it will also be some giants or first-class teams to take over, where can it be the turn of Turin, who has been down for a long time! Therefore, once there is no newcomer who can be widely recognized by everyone in the follow-up, those fans will still call the door, and the alarm has not been lifted.

Just when the Italian media focused on the Spanish players organizing a group to travel to Italy, Li Mudi pulled Valentino Cairo, who had just returned from a mission in Madrid, to his newly rented apartment not far from the club's residence that night, and discussed the next plan for reinforcements while eating a takeaway dinner. Due to the club's prestige and the funds available to start the game, the new manager's previous list of players with high potential was difficult to achieve, so his goals on his side have basically been put on hold. On the other hand, although Valentino is very kind, he also treats the "idol" Li Mudi with great respect, and keeps saying that he will cooperate with the other party's team building policy and so on. However, Xiao Li can't really regard him as his follower, not to mention the identity of the prince, he is also the legitimate head of the marketing department, and his main job is to buy and sell players. And as a young man who is not yet thirty years old and has the great ambition to revive the era of Greater Turin, how could he always be at the behest of others? There will inevitably be a strong assertiveness and will. Li Mudi is not good at interacting with others, but he is not a fool with insufficient IQ and emotional intelligence, how can he not know some of the most basic workplace rules. So after talking a few times before, the list of reinforcements provided by the other party was confirmed, with the help of scouts and other connections, Valentino at this age group is indeed a rare ability in football, although they are some low-value transactions, but at least they are for the team's weak links. The potential will not be known until next month when the scouting tool is used, but the abilities given by the FM system are not bad, and given the age of these players, the potential is of little use.

At half past eight in the morning on July 15, the media and fans who have been following the official website of the Torino club found some updates on it: central defender Bovo joined Pescara, who had just been promoted from Serie B, for a transfer fee of 200,000 euros; Ukrainian centre-back Prima failed to renew his contract after his contract expired and joined Frosinone, who was relegated to the second division at the end of last season, while Albanian international Ajeti, who played there last season, joined Torino as a free agent, and the two sides inadvertently completed a player exchange; Lorenzo De Silvestri, a 28-year-old right-back who has made six appearances for the Italian national team and previously played for Sampdoria, joined the team for 3.6 million euros and is a relatively well-known new signing.

Including loan players, Torino has been the most active club in the top five leagues in the first half of the month since the start of the new season, which starts with the opening of the transfer window in European football. Eight new signings have joined, ten veterans have left, and the team still has very obvious flaws in the goalkeeper and attacking line, and there are bound to be changes in the future, so no matter who analyzes it, this is obviously the rhythm of a big change! Some media have been focusing on this for the next two days, first predicting that the Red Bulls with an updated lineup will be difficult to achieve good results because of the problems with the team, and then pointing the finger at Li Mudi, believing that he lacks experience in coaching top league teams, and that when he was in Castile, he was only responsible for tactical arrangements according to the requirements of the top management and the first team, and did not understand the team building at all. And listed some of the previous teams, all of which did not rise but fell after a large number of player changes, and this season's Torino also followed this routine, and the tragic outcome in the future is almost doomed.

The decline of the media has indeed affected many fans who have been inclined to wait and see for a while, and many people have begun to want to do something again. Fortunately, the club's top management has been supporting the new manager's operation in public, and Valentino Cairo has announced in an interview that the team will have a bigger operation in the future, which has temporarily calmed some of the tension. At the regular management meeting that evening, Luca Castellazzi, a veteran goalkeeper who had just retired from the team this summer, gave an update on the season ticket sales statistics for the new season in her capacity as director of public relations and reception. As of 5 p.m., Torino had sold 5,952 Serie A tickets for the 16-17 season, almost unchanged from the previous season, and a low figure compared to the Stadio Olimpico, which can accommodate up to 27,958 spectators. According to statistics at the end of last season, the average audience for the team's 19 home games in the league was 19,392, with an attendance rate of 69.36%, the latter figure ranking second out of 20 teams at the time, behind Cagliari, which was close to 80%. Serie A's attendance rate is one of the lowest in the top 10 of the Europa League standings, which also confirms the huge gap between them and the Premier League, where all teams have an attendance rate of more than 95%, a few teams such as Liverpool are full, Tottenham and West Ham United have to sell more standing tickets, and it is difficult to see the hope of regaining the glory of the past in the mini-World Cup, which won the world that year.

If you want to attract more fans to buy tickets to watch the game, in addition to the excellent record, it is also a good nirvana to bring in super big-name players. However, with Juventus dominating the family, including the Old Lady, and all the teams not attracting top superstars, it is difficult to get more fans into the stadium through any tricks, except for some discount promotions or some special matches (derby, relegation, opponents fighting for European places, etc.). This is also the fundamental reason why the opponent in the same city is the biggest rival, if there is only one team in a city, the support of the fans will be very strong, once there are more than two clubs in the small and medium-sized cities, there will inevitably be a fierce situation of competition for resources, and if you don't get it right, you will lose both, after all, it is the only case like Madrid that can support four top teams in its heyday.

The quality of the results depends on the league that starts more than a month later, and the introduction of powerful new signings will require a lot of funds, after all, when the prestige is too low to attract good players, you have to count on Jin Yuan to open the way. As mentioned before, the current Serie A except for a very few teams, most of them are very dismal, Torino is one of the most shabby in the past, the transfer strategy before this year has shown its stingy nature, although Glick and Pontus Janssen have sold for a good price, but the purchase of a Rajjdzic will make them very demoralized, after buying Silvestri, plus wages, signing fees and benefits to agents, basically the transfer budget will be exhausted. As is customary in previous years, the team has largely withdrawn from the transfer market, and the rest of the gap can only be counted on loan players.

Just when some people who are familiar with the financial information of the Torino club are on the sidelines, waiting to see that they will be "cursed" to sign the Celestial Empire coach because he can no longer bring in players and the team lineup is seriously unreasonable, and will make a fool of himself in the next game, the official website that has been unquiet during this period has once again broken the news: the Torino club will hold a press conference at three o'clock in the afternoon on July 16, when the information of the new sponsor will be announced.

The Red Bulls now have very little sponsorship, with the three jersey sponsorships adding up to just under €4 million, plus six other regular sponsorships that add up to about $1.75 million, and that's it. All contracts are signed on a one-year basis, but the two main sponsorship deals for the new season: the jersey and the main advertisement on the jersey have not yet been decided, which was very rare before.

Kappa (i.e., back-to-back, Italian sports brand headquartered in Turin) who has sponsored Turin for many years and Suzuki in small Japan still want to get a contract at a low price according to last season's standards, and the team that originally thought that the poor results and had no confidence can only hold their noses and endure it, after all, other companies will not offer it a price of 1.5 million. But who knew that the other side had been looking for various reasons to delay the negotiations since the end of June, and a few days before the beginning of July, they suddenly unilaterally put the scheduled meeting on hold and released their pigeons. At that time, Kappa was a little shaken, thinking that he could raise the price and strive to complete the contract as soon as possible, but he was stopped by Suzuki, and little Japan felt that Turin was playing tricks, hoping to force the two companies to increase their prices, this problem can not be used to, and the other party must know who is the father and who is the son.

It wasn't until July 5 that the media broke the news of the signing of the Celestial Empire coach, which caused extreme vigilance among the two companies, and Suzuki left his "allies" and took the lead in reporting the latest price to the Torino club: 2.2 million, but unfortunately he didn't even receive a reply. Just three days later, they sent a new fax marked with a value of 2.5 million, and finally got a call back from the team director Antonio Comey: "The new jersey advertising sponsor has been negotiated and will be announced soon, if Suzuki is interested in sponsoring other projects, welcome to come to the information, thank you!" "At that time, I was so angry that the head of Suzuki's European branch almost spurted out a mouthful of blood, and the speed of crossing the river and demolishing the bridge was too fast, wasn't it the time to kneel and beg us for some money? Well, I'd like to see which company dares to break ground on the heads of the top companies in our empire, and I won't be able to kill you when the time comes!

Another press conference was successfully held in the stadium's media room, and in the presence of more than 100 international media (half of them from the Celestial Empire), the entire press booth went crazy when Antonio Comey, who acted as the host, invited out three groups of heads of Celestial Empire enterprises in turn. The club's president, Urbano Cairo, symbolically signed three contracts with the three partners, and when their main content and sponsorship amount were displayed on the big screen behind the rostrum and narrated by the host, they immediately became hot news on the Internet.

Celestial Empire 362 Degrees Sporting Goods has announced that it has received the sponsorship of the Torino team's jersey for the new season on a contract worth 5.5 million euros a year, in addition to additional rewards for results, which can reach up to 7 million euros. The value of the contract has made Torino's shirt contract rank from the bottom three to ninth among the 20 teams in Serie A this season, behind Juventus, Milan, Roma, Napoli, Sassuolo and Atalanta.

The second company to make its debut is Warwick S.A., a mobile phone leader from the Celestial Empire, who has signed a series of sponsorship contracts with Torino that includes advertisements on the chests of the first team and youth team shirts, billboards in the stadium and three large advertising spaces around the stadium, which together will bring the club a huge sum of more than 9.2 million euros.

The last to appear was the famous Tianchao Huayan Group, in addition to various advertising spaces, they also received the naming rights of the Torino club in the warm-up matches before the start of the season, the name of the main sponsor of the team's home stadium, plus the additional subsidies they provided to the team's youth team, the total reached 11 million.

Coupled with the advertisements set up by dozens of smaller Celestial Empire companies inside and outside the stadium, this season the Torino club has received a sponsorship contract of more than 30 million 400 euros from the Celestial Empire, which really blinded everyone's titanium alloy eyes. Just when the media in various European countries hyped up the magnanimity of the Celestial Empire, and the domestic media trumpeted that their own companies stunned those gringos who had never seen money, Li Mudi, who had received a large amount of money, immediately did something that shocked others, and he actually made an offer worth 25 million euros to Fiorentina's right winger Federico Bernardeschi. As a result, it was naturally rejected by the other party without hesitation, but it also added a rush to the gradually heating transfer market.

A day later, the new Torino coach struck again, offering 20 million for AC Milan's 17-year-old goalkeeper Gianluigi Donnarumma, but the end was still rejected by seconds. However, through these two reinforcement operations, the image of an upstart was quickly formed in the eyes of the outside world, and people even regarded Li Mudi as a joke after dinner, thinking that this Celestial Empire man was too self-conscious, and he wanted to pretend to be a local tyrant with such a little money in his hand, which was really laughing to death, and this Turin team looked like it was going to be destroyed.