Chapter 53: Custom Sneakers
Early in the morning of January 16, Smith arrived to pick up Chen Shu as promised, and then went to the airport. Smith has already made the whole arrangement, and Anta staff will pick him up at the New York airport.
In fact, Chen Shu is already looking forward to this day, and it should be every basketball player's dream to have his own signature custom basketball shoes. HE IS NOW WEARING THE NIKE ZOOM KOBE V, A 10-YEAR-OLD NIKE ZOOM KOBE V, KOBE'S FIFTH-GENERATION SNEAKERS. I have to admit that Nike, as a leader in basketball shoes, has top quality, comfort, and protection performance of sneakers.
Since entering the league, Chen Shu has been wearing Kobe Bryant's sneakers. This pair of NIKE ZOOM KOBE V air cushion shoes, not long after I bought them, is also Chen Shu's favorite pair of shoes. The main colors are purple and gold for the Lakers, with some black, forming a mash-up style based on these three shades.
It took 3 hours to arrive at New York's JFK Airport, and as soon as he arrived at the arrival waiting area of the airport, Chen Shu saw two Chinese holding up a white-bottomed sign with the words Chen Shu Chinese written on it. Seeing his Chinese name and two Chinese fellows in this foreign country, Chen Shu was in a good mood.
After saying hello, the two introduced themselves. The middle-aged man who is about 45 years old is called Zhang Xinli, a very common name, a doctor of kinesiology, who has been engaged in the sports and health industry in the United States for more than ten years.
Accompanying him was Ma Xiaolin, a researcher at the laboratory. Although the name is relatively small, it is indeed a tall guy, although the height is a little shorter than Chen Shu, but the weight is more than 10 pounds higher than Chen Shu, and he is a fitness enthusiast. This made Chen Shu a little depressed, it was not as heavy as the NBA's group of muscle sticks, why didn't there be a researcher who was heavy.
In the car, several people quickly became familiar with each other, Ma Xiaolin was more humorous, always shouting "God of Books, God of Books",
"Book God, I am your fan, to be honest, just by virtue of our Chinese identity, New York big ball city, there are many Chinese, if you come to New York to play, it is really like a tiger wings, when the time comes, our sneaker sales, rubbing up, haha"
"Well, I think ah, I'm a rookie, but I don't have too many choices."
"Hehe, rookies will become old sooner or later. That's right, the god of books, the work will be over in a while, but don't forget to give me an autograph, I'm a member of your fan support group, oh, the god of books will be the big knife club, you know, haha, the name is domineering, haha get your signature, I'm going to show off in the group, haha"
"Huh? I know, of course I know, and I still have to thank you for your support, otherwise I would have been blackened by those keyboard warriors. But you're a researcher, too, like to surf forums."
"Of course, I have been fond of basketball for a long time, but my talent is not good, so I started to study basketball shoes."
At this time, Director Zhang on the side interjected
"Pony, this is chatting with Xiao Chen and the others, time is pressing, there is only half a day, let's get down to business first"
Turned his head to Chen Shu again
"I'm a little older, so I'll call you Xiao Chen, call me Xiao Shu. It's a little unspeakable, anyway, who came up with your name, how can you take advantage of it so much?"
Everyone laughed, Zhang Xinli and Ma Xiaolin have been working in the United States for a long time, and they have become very humorous.
Next, Director Zhang began to ask some questions about sports, and Arima Xiaolin was responsible for recording, and these things will be involved in the customization of sneakers. The main thing is some exercise habits, and the force of the soles of the feet, etc., of course, this is only a preliminary understanding. It can only be accurately measured in the laboratory.
Soon everyone came to the destination, ANTA's experimental base is located on the 17th and 18th floors of the Lime Building, the 17th floor is the laboratory and research room, and the 18th floor is mainly the office and living and entertainment rooms.
According to Ma Xiaolin, the laboratory base is 800 square meters and the equipment is worth 1.5 million US dollars. There are 10 researchers, three of whom have PhDs, who develop product specifications for product engineers, who then build models. If a project requires more scientific staff, the lab can also ask its co-researchers for help ——— three universities in the United States.
Chen Shu walked into the experimental area on the 17th floor, the entire experimental area was brightly lit, and the interior seemed to be daytime, and a sense of science and technology came to his face. Seeing that domestic brands can have such a science fiction feeling in the laboratory, Chen Shu is very pleased in his heart, which shows two things, one is that domestic brands are no longer those followers who only know plagiarism before, but slowly began to increase their own R&D investment, develop innovation, and belong to their own things. Second, it can be seen that such a laboratory is not bad in the United States, indicating that domestic brands have gradually caught up with the pace of developed countries.
Zhang Xinli said that the goals pursued by ANTA are performance, protection, comfort and popular elements. He also presented a few samples to illustrate their research goal of creating an extremely lightweight, well-protected shoe with vivid color schemes and stripes, and they intended to create an exclusive sneaker for Chen Shu based on this concept. Of course, this is a challenge, because in general, the protective characteristics always come at the cost of increased weight.
But seeing Zhang Xinli's confident appearance, Chen Shu estimated that they had mastered and had a good technique and found suitable materials.
Next, under the arrangement of the staff, the research team put on special experimental shoes for Chen Shu, and kicked the electrodes on Chen Shu's feet, calves and thighs. A pressure sensor inside the shoe measures the load and force of the foot, and electrodes attached to the skin record muscle activity data.
Then 30 different foot movements were identified, and Chen Shu stood on a standard hardwood floor basketball court and tried them one by one.
With the help of high-speed motion analysis and 3D motion analysis, researchers were able to see exactly how the foot was performing each movement, and they could also measure the pressure exerted by the foot at different points on the floor and inside the shoe. This allows them to determine the load on each area of the foot.
Basketball shoes are equipped with mirrors to track and record movement, while five infrared cameras take pictures at 240 frames per second to inform 3D motion analysis.
Rao is action is not difficult, but to do more than 30 kinds of actions one by one, it is better to toss the statement.
"Ahh
"Haha, Xiao Chen, this. . Well, it's not over yet," Director Zhang said with a smile.
In order to determine the specifications of basketball shoes, Director Zhang arranged for Chen Shu to run, jump, stand on one or both feet, change direction, etc. While instructing Chen Shu to do the movements, he also asked Chen Shu which movements and techniques are crucial to victory, which foot movements cause pain, and so on.
Researchers on the side recorded and analyzed Chen's exercise data.
The researchers process all the data to arrive at the specifications of the design. For example, if researchers find that the top of the first metatarsal (the bone behind the big toe) is under a lot of load, they will remind the designers to add a little more elastic cushioning to the area.
After finishing this, before he had time to rest, the people from the design department came up again, took out some samples of the design color scheme and lines, gave the statement a choice, and asked him if he had any better suggestions to come up with.