Chapter 85: Alliance Promoters and Interviews

On the second day of the competition, agent Smith came to Chen Shu's residence and came to pick up Chen Shu to be interviewed by Sina reporter Li Shuangfu in the United States.

In the car, Smith answered Chen's questions about the changing direction of the American media. The NBA league thrived without the efforts of commissioner David Stern. David Stern's long-term global influence is perhaps worth more than any other NBA star, including basketball god Michael Jordan. He always seems to be aware of the potential dangers of this successful business league and has responded to them in a timely manner — even though some of these policies have been deemed by some fans to be too commercial and entertaining, such as changing the rules of the game to make it more attentive to outside players in order to maintain the NBA's spectacle and star-making in the new century.

In addition to the evolution of the NBA itself, David Stern has been sparing no effort to promote the globalization of the NBA. Pushing the NBA preseason to the world is a very important action, and after moving it to other countries, it can be operated into a local fan party that has no chance to watch NBA games in the United States, such as the previous NBA China games will invite the favorite stars of Chinese fans, including Yao Ming, James, Kobe Bryant and other basketball stars, making the preseason games dominated by newcomers become the main star game, a two-day (including public training and public welfare activities, games) star game in a city.

These are the league's efforts to globalize the NBA, among which the Chinese market has always been a piece of great importance to President David Stern, but due to Yao Ming's retirement, Yi Jianlian has not been able to make a name for himself in the NBA.

Since the beginning of this season, the NBA's ratings in China have fallen off a cliff, which has made the league look at the huge cake of the Chinese market, which is getting farther and farther away from them, but can only do it in a hurry.

So now the NBA urgently needs a Chinese player to replace Yao Ming and continue to maintain the NBA's influence in the Chinese market, so as to bring more benefits to the league.

From Chen Shu's defeat to signing with the Bulls, and then trading to the Suns, the league's management has also been paying attention. It's just that there were too few samples in the previous games, and David Stern can't be sure whether Chen Shu is worth the league's energy and money to promote. But with Chen Shu's successive wonderful performances, he did not fall behind in the face of champion Irving, and now he can get 40+10 performances in the face of the Raptors' targeted defense, which makes Chen Shu have the potential to gain a foothold in the NBA in the eyes of David Stern, and become the best candidate for the NBA's spokesperson in China.

Therefore, the management of the alliance launched a series of marketing activities, reached agreements with major media, and actively promoted Chen Shu.

This is undoubtedly a good thing for Chen Shu, but the premise is that Chen Shu can continue his performance and realize his potential. If not, then the alliance's propaganda will turn into a slaughter, which will only accelerate the fall of Chen Shu.

In addition to Chen Shu, the happiest is the Suns, with the fermentation of the league's publicity, the Suns' photogenic rate is getting higher and higher, and even the league has arranged several more games for the Suns to broadcast live in the United States. This made the Suns management overjoyed, originally thought it was looking for a Nash successor, but I didn't expect that there would be an unexpected joy, this is really pie in the sky, and it is two at a time...

Soon came to the interview location, which was Li Shuangfu's temporary residence hotel in Phoenix. Li Shuangfu is not stationed in the United States, but runs around the country, and now Chen Shu has sprung up in Phoenix, and Li Shuangfu has only been in Phoenix for a few days.

The interview location is not very luxurious, it is two sofas, and the price camera in front of it can be said to be a little rudimentary. It can also be seen from here that Li Shuangfu's budget is also very tight, and the Chinese media is not investing much in the NBA at present.

Time was pressing, everyone exchanged pleasantries, and quickly got to the point.

Li: Chen Shu, first of all, I want to say that you are the pride of our Chinese, the pride of the yellow race, just like Yao Ming, and your role model. You certainly don't know how many fans you have in China right now.

Chan: Thank you! Thank you very much, I now realize how happy it is to have a large number of Chinese fans behind me.

Lai: Every day, a lot of fans contact us with the hope that there will be more live broadcasts of Suns games in China, and since you went to the NBA, the number of fans watching our live broadcasts has increased exponentially.

Chan: Thank you for your love for me, I will definitely play better and prove it to the yellow race on the court.

LJ: Speaking of yellow people, I've heard a lot of Americans say that you're getting so much attention because you're Asian. If you were black, you wouldn't get that kind of attention.

Chan: To be honest, I didn't have much attention in the U.S. before today, you know, in a place like the U.S., as an Asian, most of the times are overlooked, and even though you can put on a great performance, sorry, you're not the main character. The reason why I train and compete hard is because I want to prove that no matter where we are, we Chinese and yellow people are the protagonists.

Li: These words make my blood boil, which is probably why we worship you. Having been in the U.S. for so long, I have also deeply felt the pain of being neglected.

Chan: My experience has made my story more engaging, newsworthy and precious. But again, being Asian also means that I have to play longer and be successful to get the same respect, which is hard! But I'll do it.

Li: Let's talk about something light-hearted, why do you like it so much?

Chen: It's natural to love basketball, since I came into contact with basketball, it has become my shadow, even though I was in junior high and high school, under the heavy education, I still have it every day, I don't have many friends, it is also one of them. He allows me to escape everything in the world, and when I'm happy, when I'm not happy, I run to the court to practice.

Li: I think it's a pure love for basketball that makes you who you are today.

Chan: Well, I think so.

。。。。。。

Next, the two talked a lot, and the two basketball people who have lived in the United States have a lot of common topics.

Chen Shu talked about the unfair treatment he suffered when he first entered the Yale University team, met stubborn teammates, stubborn fans, and even during basketball games, racist fans threw things at him and shouted at him, "Go back, Chinan, the United States doesn't need you", which made it impossible to continue the game.

It was the most difficult time for Chen Shu, and many relatives and friends tried to persuade him to give up basketball, study hard at Yale University, and then return to China to work. But Chen Shu firmly refused, he wanted to continue on the road of basketball and chase the highest temple of basketball.

The most important thing is that he wants everyone who looks down on him to look up to him in the end. This is Chen Shu's basketball dream.

Of course, the interview also talked about Chen Shu's own mental journey from losing the selection to signing with the NBA, then being traded, and then starting, playing wonderful performances, playing against NBA stars, and sounding the voice of MVP for them on the spot.