Chapter 112: Signing Sneakers
According to Duffy, thanks to his hard lobbying, all three major manufacturers have made concessions, and the amount has not been reduced.
The reason is very simple, in the game with the Jazz, Chi Liang slashed 51 points, and the topic with Malone became more and more popular, causing his popularity to soar again. This also made the three major manufacturers more recognize Chi Liang's potential and think that he will become the next rising star.
This time, Nike gave 24 million for 3 years, Adidas gave 24 million for 3 years, and Reebok was still the most sincere, giving a 4-year contract of 36 million.
Chi Liang's worth soared rapidly, and the three major sports brands successively increased their endorsement fees in order to compete for him.
In terms of amount, Reebok is the most sincere and willing to pay an endorsement fee of 9 million per year.
But in general, Reebok's contract is not much higher than that of Nike and Adidas, especially Reebok's reputation is much worse than the latter two, which is not conducive to Chi Liang's fame.
Depending on the fame of the footwear brand, it also has a certain auxiliary effect on the growth of the player's fame. The more famous the brand, the better it is for the players.
After a little hesitation, Chi Liang took the lead in abandoning Reebok, don't look at it for only one more year, but he knows very well how fast the contract for future sneaker endorsements will rise.
It is difficult to sign short-term contracts for sneaker endorsements, and most of them are long-term contracts, which is also more in line with the interests of the three major manufacturers, resulting in many players being cheated by large companies as soon as they debuted.
In 1996, Iverson signed a 10-year, 50 million contract with Reebok; Carter, who was in the same class as Chi Liang, signed a 10-year endorsement contract of $50 million with Puma.
Finally, let's look at Kobe, who signed a 5-year, 10 million contract with Adidas when he first entered the league.
There is no doubt that they are all pitted very badly, just because the future sneaker contract is rising rapidly, and the representative of them is James, whose debut contract has 7 years and 93 million.
Adidas, like Nike, is $8 million per year, and it is a three-year term, which is undoubtedly more in line with Chi Liang's expectations.
This is also their shortest life, and even if Duffy wears out his mouth, he can't continue to shorten his life.
However, they also have a certain difference, that is, Nike values Chi Liang more and is willing to create signature sneakers for Chi Liang.
There is no doubt that the signature sneaker is the most painstaking sneaker ever created, and the brand's designers have gone to great lengths to make the sneaker function in line with the player's style of play, while at the same time connecting the look of the shoe with the player, so that consumers can bundle it with their favorite stars.
For many players, it is a great honour to receive a signed shoe contract.
However, very few players can have their own signature sneakers in their rookie years, and the same class as Chi Liang is probably Carter.
The difference is that Puma is not good at sneakers, and at the same time there is a big gap between it and Nike in terms of fame.
Because of this, they are also signature sneakers, but due to the gap between brands, they are also superior, and in terms of cost performance, Nike's signature shoes undoubtedly surpass Puma.
However, Nike's signed sneaker contract naturally has more stringent dependency clauses, and if it fails to meet some of the requirements specified in the contract, the endorsement fee will be greatly reduced.
Among these regulations, there is a stipulation that Ji Liang must participate in the All-Star Game next season, and at least play XX games in each season, and if he cannot meet expectations, he will be deducted the corresponding amount.
There are punishments and rewards, and if you can win honors and awards, you can get a certain amount of bonuses, which is closely related to the importance of honor. For example, the most cost-effective regular season MVP and Finals MVP, as long as they win such honors, they can get millions of dollars in prize money.
The assist king, steal king, best rookie and best sixth man, who are regarded as goals by Chi Liang, also have corresponding bonuses, ranging from hundreds of thousands to hundreds of thousands.
In addition, players receive a $5 cash prize for each pair of signed shoes sold. The main thing is to motivate the players, hoping that the players can work harder and play better results and fame.
Due to the signature sneakers, among the choices between Adidas and Nike, Ryo Chi naturally leaned towards the latter.
In addition, I don't know why, all the stars who have been signed by Adidas, their form has declined very quickly. At the same time, Adidas's decision-making level is still relatively brainless, and often for various reasons, it releases dominating superstars, including Jordan, Kobe and James, which also provides a strong boost to the development of Nike, which can be described as a rival.
After a deep groan, Chi Liang said to Duffy: "Then sign with Nike!"
Duffy nodded, in fact, he was also very satisfied with Nike's contract, whether it was brand fame or signed sneakers, Nike was undoubtedly the best choice.
After Duffy left, Inglish hadn't come over, and Ji Liang didn't waste time and started practicing shooting.
Boom~Bang~Boom~
Even now, Ji Liang's feel has not fully recovered, but it is much better than yesterday, and the vacancy hit rate remains around 80%.
"You're really diligent, but you give me the feeling that you have a problem!"
At this time, Inglish's lazy voice sounded, and Chi Liang turned his head and saw the other party's slightly vicissitudes of life.
"Alex, I've been feeling physically and mentally exhausted for the past two days, I seem to have encountered a rookie wall, do you have any suggestions?"
Ji Liang didn't hide it, and said his feelings, unlike the physical coach, Inglish is a retired star, maybe he has a better solution.
"I'm sorry, I'm not like you, I've never met a rookie wall!" Inglish spread his hands and continued: "However, I have met a lot of players who have encountered the rookie wall, and I may be able to give you some reference advice."
"First of all, you have to try to clear your mind and think of the rookie wall as if it were a fiction of other players, and I believe that the so-called rookie wall is an idea that we set up and is rooted in our own consciousness, and you should try to get the rookie wall concept out of your head. Also, you'd better take a break, but for the sake of results, the team management won't agree. Instead, you can ask your coach to reduce your playing time or let you be a substitute for a while! ”
"Thanks for the suggestion, Alex!"
For Inglish's suggestion, Chi Liang took it to heart and thought it would be of great help to him.
"Okay, let's start training, since there is a problem with your state, then I won't teach you new techniques for the time being, during this time you can consolidate the skills you have learned before and strengthen their familiarity!"
Inglish waved his hand, looking unconcerned, and then stood aside and watched Chi Liang consolidate his training.