387. Vigorously publicize
Soon, a PS4 version of Bloodborne will be released soon.
Since this game is currently only available in the PS version, a large number of players expressed disappointment, but half a month before the release, Liu Xi's company carried out a wave of publicity for the Blood Curse.
Of course, this publicity is not as small as before.,Domestic,European and American books, some countries with developed game industries have basically appeared in this half a month of blood curse advertising.。
The subway of the big city in China has been painted with a poster of the curse of blood, the figure of blood has also appeared on the billboards of high-rise buildings in the city, and the banners of blood have also appeared on several large live broadcast platforms. In other cities, the propaganda is even more unscrupulous, not only in the subway high-rise buildings and various online platforms, but also in the traditional print media, on the graffiti on the walls, and on the shells of buses.
Although the game has not yet been released, there is also a figure of kinship on CCTV's game channel.
The production of the game cost about 600 million US dollars, and the current publicity has also cost 300 million, if it weren't for EA in the publicity also made a lot of efforts, according to the current publicity, I can't see 1 billion I am afraid I won't be able to take it.
The R&D cost of 600 million US dollars has actually exceeded expectations, but the quality of the game has also exceeded EA's expectations, and they have increased their investment, and the result is that Liu Xi's company can almost be regarded as an empty glove for a game, and in the end it only spent 300 million US dollars in publicity expenses.
It's just that EA's help is certainly not gratuitous, and the majority of the revenue after the release of the bloodborne curse will be divided by EA, and the IP of the follow-up bloodline will also be taken by EA.
A lot of publicity has led to the curse of blood once again appearing in the sight of single-player players all over the world, although this game does not have too much national style, and does not undertake the task of so-called game culture output, but in some maps Liu Xi still interspersed with some national style that will not affect the game, such as the appearance of some Chinese characters, or in some scenes there are murals of totems of the four holy beasts.
The game has not yet been released, but copies of the official version of the game have been sent to major game media, and hundreds of evaluation agencies around the world have almost all scored their own ratings for Bloodborne Curse ten days before the release.
Several domestic platforms discussed, so several platforms jointly scored 9.7 points, and the 0.3 points deducted were mainly in some frame drop scenes.
The book's Famitsu gave the Blood Fortune Curse a high score of 39, and he was one point away from entering the ranks of the perfect score and the Breath of the Wild.
IGN, the world's largest game reviewer, gave Bloodborne a score of 9.5, with the same slight frame drops and load times in some scenes.
The average score of most other evaluation agencies is 9.7 points, according to the interpretation of most evaluation agencies, although Bloodborne Curse is almost the best in terms of content, combat, music, scenes, etc., but due to some optimization issues, some points are deducted.
And the bloodborne curse in the previous life was even worse than this world.
As a parkour suffering game, Bloodborne only received an IGN 9.1 rating in its previous life due to a lock of 30 frames and unusually long load times. And the bloodline of this world is almost no different from the previous life in terms of content, and the difference is because of the technical improvements brought by time, these technical improvements make the bloodline of this world stable at 60 frames, although there is still a phenomenon of frame skipping and stuttering in some complex scenes, but it is also obviously a lot better, which is also the reason why the score of bloodline can surpass that of the previous life.
When this game entered the sight of most players, the old man Miyazaki, who was far away in the country of Benzi, looked down at his plan with a confused face, although the blood curse body has not yet been released, but Miyazaki, who has played blood in advance through the company's channels, said...... Why is this game so similar to the next game I'm going to make?
The old man Miyazaki in this world is not famous, although he has a certain reputation in the sub-game circle, but in fact, his popularity around the world is not as good as that of the Stardew Valley Company, and in the end, he can only sigh and greatly modify the plan he is about to complete.
The game has already gained a high reputation before it is released, which makes many media excited to interview the senior personnel of Stardew Valley, and Liu Xi, as the company's boss and game planner, is naturally their key target.
However, at this time, they found that Liu Xi had suddenly disappeared.
At this time, Liu Xi hid at home early and gave himself a small vacation. Anyway, now that the game has been completed, all that's left is some BUG fixes, and she doesn't have any experience in marketing or anything, and it's not much use to stay in the company and will definitely be chased and blocked by those excited game media, so it's better to run away and hide.
The waves were turbulent outside, but Liu Xi, who was hiding in his room, was comfortably checking the publicity effect of the Blood Source Curse on the Internet.
Although there are not many PS4 players in China, the large-scale advertisements of the Bloodborne Curse still affect a large number of people, and some forums unrelated to the game have begun to appear Bloodborne Curse discussion posts, and video apps or websites such as Douyin have also begun to upload bloodline-related ads.
Especially on the subway, although most of the first-tier city subways are just posters, but in the subways of each first-tier city, the subway train will be chosen to become the theme of the bloodborne curse, of course, the theme is not designed to be dark and bloody, otherwise some children and the elderly may not be able to adapt, and it is easy to be reported.
I have to say that the acceptance of the game in this world is much higher than in the previous life.,If it's a subway train in the previous life where a game company expects to get a game-themed subway train, I'm afraid it will take a lot of work for the first time.,If it's a dark game theme.,I'm afraid it will be rejected directly.。
Although there was some trouble in some places, the bloodborne curse-themed train was finally sent to the subway.
After all, the domestic is too big, and the company can only focus on propaganda in some big cities, while foreign propaganda is basically in first-tier cities.
And Tencent, Game Star, and other companies that have cooperated with each other before, basically also show respect for the bloodborne curse, and vigorously promote it at half price.
Many online names have expressed surprise at the large-scale publicity of the game Bloodborne, and this time the publicity is not limited to single-player players, even some ordinary netizens, and even some people who don't play games at all know about this game, or know the name "Bloodborne".
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