Generally speaking, the value of rookie shoe contracts is mostly between 200,000 and 500,000, but there are also high-priced rookie contracts, such as Grant Hill, Iverson and other large rookie shoe contracts, most of which are related to their draft picks and positions.

In the NBA business law, there is a saying: the center does not sell shoes.

Due to the difference in height, style of play and position, the boots of the big center focus on wrapping and smoothness, and the fact that they are all large in size makes the shape of the sneaker tend to be heavier. However, most fans are 'appearance ists', so sales are not optimistic.

That's why, when formulating marketing strategies, brands focus on outside stars, while inside players become complete foils, and most of the sneaker contracts are shabby.

As we all know, Carl Malone is very strong and is a real superstar, but because his image is too rustic, not only has he not won a large sneaker contract, but most of the time he can only endorse unknown sneakers.

In the early days of his career, Malone endorsed Converse, but Converse did not trust Malone's influence, and the sponsorship fee could only be regarded as better than nothing.

When Malone sat firmly on the throne of the first striker, he hoped that Converse would increase the endorsement fee, but Converse directly terminated the contract with Malone.

Incredibly, after being terminated by Converse, Ma Long was approached with no new sneaker contract, and he faced the dilemma of having no shoes to wear, and had to pay for sneakers himself.

The dignified No. 1 forward actually had to pay for his own sneakers, which became a joke among many NBA players at the time.

In the end, Malone let go of his heart, no longer 'ambitious', and accepted a sneaker contract from a niche brand, and only used a cheap contract of 150,000 yuan a year to package the sneaker contract between Malone and Olajuwon.

That's right, $150,000 got the No. 1 center and No. 1 forward at that time, which shows how much the sneaker company at that time didn't want to see interior players.

Compared with the inside players, the players on the front line play more elegantly and gorgeously, and the height is closer to ordinary people, so there are naturally more fans.

In addition, many fans rarely stand on the inside line when playing wild ball, so for fans, outside shoes are undoubtedly a better choice.

That's why brands are focusing more on good guards and wing players, whether it's Grant Hill or Allen Iverson, whose unique style and popularity on and off the court have quickly made them some of the NBA's most recognizable stars, fueling shoe sales.

The current sneaker endorsement brand, during the period when Jordan established the Red Bull Dynasty, Nike ranked first, but after Jordan's second retirement, Adidas began to compete with Nike, and the two major brands occupied most of the market share, and the rest of the market was divided by well-known brands such as Reebok and FILA.

Every year, brands target budding rookies and offer them a sneaker contract, mostly for 3-4 years.

At that time, Chi Liang fell to 23rd place in the first round, perhaps because of the yellow race, and was not favored by the brands, until he made his debut at the century level, and finally gained the attention of the brands.

Up to now, Chi Liang's performance is still outstanding, his performance has stabilized, his reputation has been rising, and the risk has been greatly reduced, which has naturally won the favor of many brands.

Ji Liang took the paper and began to check the preliminary quotations given by various sneaker manufacturers.

The contracts signed between the brand owners and the players are roughly divided into three categories: 1. Commodity contracts: only provide equipment, no remuneration; 2. Cash contracts: the majority in the league. Players get contracts with different amounts and years of age, as well as free equipment, depending on factors such as popularity and performance. 3. Signature Sneakers: This is also the highest honor for sneakers, but the number of players who have this honor is extremely limited.

In these contracts of intent, the brands are still very sincere, but the best ones are the offers of Nike, Adidas and Reebok.

Among the three major manufacturers, Nike gave 40 million for 6 years, Adidas gave 32 million for 5 years, and Reebok had a 10-year contract of 80 million.

The amount of these contracts is not small, but they are also very long-term, especially Reebok, which gives Chi Liang a sense of letting go.

Looking at these large contracts, it would definitely be a lie to say that it is not hot, especially now that Chi Liang is still poor. Judging from the salary, Chi Liang's salary this year is just over 600,000 yuan, and none of these sneaker contracts exceed ten times the salary.

If it was during the draft period, a manufacturer was willing to give him such a contract, and Chi Liang would definitely agree on the spot without saying a word, after all, he had not played a single NBA game at that time and had not received any proof.

But now is different from the past, Chi Liang's vision is much higher, although the contracts given by the three major manufacturers are extremely attractive, but Chi Liang still resisted the temptation, and asked Duffy: "Duffy, you can help me analyze it first!"

"In terms of amount and years, Reebok's sincerity is the most. Allen Iverson, who was still a rookie at the time, signed a 5-year 4000w contract with Reebok! However, the contract is too long, almost encompassing the peak of a player, and if you want to get by, I recommend signing this contract. But if you have enough confidence in yourself that you can play better, then don't accept this contract! ”

Bill Duffy hesitated for a moment, but finally told the truth, to be honest, he was very greedy for this contract, after all, as long as he signed the contract, he would be able to get a lot of money.

However, Duffy is very confident in Chi Liang, thinking that as long as there are no accidents, Chi Liang is likely to become a superstar, and when the time comes, it will be a big loss to look at this contract.

"Duffy, I'm confident in myself, so I'm more inclined to short-term contracts, but even with Nike and Adidas, I think it's too long. Otherwise, you talk to them again, I'd rather have a lesser amount, but preferably no more than three years! By the way, it's best to get additional rewards, such as the Assist King, the Steal King, and the Rookie of the Year! ”

"I see! By the way, what do you think of other endorsements? ”

After deciding on the sneaker contract, the two began to discuss other types of endorsement deals.

For NBA players, the amount of sneaker endorsements is the largest and most important, and the amount of other types of endorsements is much smaller, but it cannot be wasted.

"Just this Denver local sports goods company, $1.5 million for two years is a good income!"

Unexpectedly by Duffy, among other types of endorsements, Chi Liang chose one.

It's a shortened season, and the stadiums are so crowded that there's not so much time to shoot commercials or hold press conferences.

"Isn't that too little? Look at this X-cow dairy company in Huaguo, as well as Honda in the island country, their contracts are also very sincere! ”

Duffy was not calm in an instant, even if he was open-minded, but his interests were linked to Chi Liang's endorsement after all, and Chi Liang chose one.