Chapter 183: Preparing for the World Cup (3) (Seventh Update, Ask for the First Order!) )
Shen Feng took the endorsement, and the most important thing was not the level of the endorsement fee, anyway, these manufacturers who expressed a strong intention to cooperate gave him a low price, and they all had room for negotiation.
As a new youth who has grown up in the new era, although Shen Feng has not studied business courses, he has also encountered similar cases on the Internet, and has a relatively clear understanding of his business value.
The best example is the former basketball superstar Yao Ming and the "flyer" Liu Xiang.
When Yao Ming played for the NBA Rockets, in addition to the team's annual salary, he could earn hundreds of millions of dragon dollars every year just for advertising endorsement fees; After Liu Xiang won the 110-meter hurdles championship at the 2004 Athens Olympics, the advertising endorsement fee for a year easily exceeded 100 million!
Shen Feng's current annual salary plus bonus in the Jianye team has more than 30 million dragon coins, which is already considered the top among the dragon players, but there is still a big gap compared with big-name foreign aid with an annual salary of 10 million or 20 million euros, such as Oscar and Hulk of the Shanghai Port team.
After leading the Dragon Country team to the World Cup finals for the second time in history last season, Shen Feng, as the biggest contributor to the promotion of the Dragon Country team, has become recognized as the image of Dragon Country football, and is favored by advertisers, and invitations for advertising endorsements have come one after another.
However, Shen Feng only carefully selected two products for endorsement based on the principle of preferring shortage to abundance, and the selection criteria were not based on the level of endorsement fees, but to match his public image.
Those two endorsements brought Shen Feng 30 million endorsement fees.
With the approach of the World Cup, the football boom in the land of the Dragon Country is intensifying, and the main players of the Dragon Country team, represented by Shen Feng, have finally enjoyed the treatment that football stars deserve and have become the most concerned people at the moment.
Now, not only Shen Feng, Zheng Zhi, and Feng Xiaoting, the core players of the Dragon Country team, are favored and sought after by advertisers, but even role players such as Xiao Zhi and Gao Lin; Marginal players such as Yan Junling and Cai Huikang, as well as young players such as Deng Hanwen and Gao Zhunyi, have also become the sweets of advertisers, and they continue to be invited to advertise endorsements and commercial activities.
Of course, their invitation, ten can't compare to Shen Feng's one!
Shen Feng's current advertising value has reached the top level of the Dragon Kingdom, and the single advertising price has reached 50 million Dragon Kingdom coins!
If Shen Feng relaxes the restrictions on advertising endorsements, even if he can only receive one endorsement for products of the same category, he can still receive ten or eight endorsements, and the endorsement fee can earn at least four or five billion dragon national dollars!
However, Shen Feng did not do his best to catch fish, he was very cautious in receiving endorsements, and the criteria for choosing endorsement products were very strict, and he was currently negotiating, close to signing endorsement contracts, there are only three, but the total endorsement fee will increase accordingly, and it may reach 200 million dragon dollars!
Monetary income is not Shen Feng's first pursuit now, he now lives in the club's training base all the year round, and spends at least six hours on training every day, counting eating, sleeping, stretching and relaxing after training, twenty-four hours a day will be enough, there is almost no personal leisure time, no time to spend money, and no place to spend money.
After re-signing the contract with Jianye Club and increasing his annual salary from hundreds of thousands to 20 million, money is just a number for Shen Feng, and no matter how much he earns, it is nothing more than a few more zeros in his personal account.
Shen Feng's most important thing now is the improvement of his personal ability!
In the previous Dragon Cup, Shen Feng received 5 rewards of free attribute values, which were not used for the time being, and were ready to be kept until the opening of the World Cup, and then decided how to use them according to the situation at that time - whether it was used to directly improve the attribute values of each technology in the attribute table, or to buy related skills in the system mall.
It is a long-term investment to improve the technology in the attribute table; It can be used to purchase related skills in the system shop, and it can have an immediate effect in the competition!
How to choose, Shen Feng needs to consider carefully.
Shen Feng attacked frantically in the Dragon Super League and the AFC Champions League, trying his best to score more goals, one of the purposes was also to accumulate more free attribute values for later use!
And if you want to buy skills from the system store, in addition to free attribute value, you also need popularity value!
To buy a skill, you need to spend 10 million popularity points!
Shen Feng's popularity value reached 10 million points, prompting the "Shenfeng" system to upgrade, and after opening the system mall, although it was still accumulating, the speed of accumulation could not meet Shen Feng's needs.
It has been almost two months since the "Shenfeng" system was upgraded, and Shen Feng's popularity value has only risen by more than two million points, which is still far from the next 10 million!
Shen Feng realized that only by participating in club and national team competitions, the growth rate of popularity value can only be like this, unless it is to participate in large-scale events such as the World Cup, Asian Cup, or the Olympic Games, it is possible to increase the growth rate of popularity value rapidly.
However, Shen Feng needs to accumulate enough popularity before the World Cup starts, so that he can decide whether to buy skills from the system mall according to the situation in the group stage of the World Cup.
Therefore, before the start of the World Cup, Shen Feng needs to find other ways to quickly increase the growth rate of popularity value other than playing games!
The first way I thought of was to accept endorsements, shoot advertisements, and then launch them on a large scale to increase his exposure and popularity.
Shen Feng's previous rapid growth in popularity is inseparable from the placement of the two advertising endorsements that took over after the end of last season.
However, Shen Feng's latest advertising endorsement contract is still being negotiated, and even if the contract is negotiated, the final advertisement will not be launched on a large scale until the opening of the World Cup according to the manufacturer's arrangement, which is far from quenching the thirst.
Shen Feng quickly thought of another way, which was inspired by his participation in the National Television Spring Festival Gala and his appearance in front of hundreds of millions of Dragon Country audiences, thus prompting the popularity to soar and the system to upgrade - participating in similar entertainment programs with a wide audience should be helpful to the accumulation of popularity value.
Therefore, Shen Feng received a notice from the Dragon Football Association, hoping that he could participate in public welfare, charity, and commercial activities as much as possible before the opening of the World Cup, increase exposure, and promote more for the Dragon Football and Dragon Team.
Since the audience of the entertainment program is wider, the publicity effect of the Dragon Country football and Dragon Country team will be better!