Yang Yiming closed the endorsement contract in front of him - Adidas carefully prepared a Chinese text and highlighted the important content - naturally a contract of more than twenty pages, there are too many details in it to be studied by Xiaochun, an agent from a law major, but on the whole, Yang Yiming is very satisfied with the conditions of endorsement.

5+5 total 10-year contract.

The endorsement fee for the first five years is $30 million, and the right to automatically renew the endorsement fee for the next five years for a total of $100 million for the next five years (i.e., $130 million for 10 years) if one of the following conditions is met:

1) Get an overall championship

2) Get one regular season MVP

3) Be named to the All-Star Team once

4) Selected as an All-Star starter three times

5) Won the East-West Division Championship three times

The total price of the 5+5 contract is $130 million, which is close to the price of the league's first-line stars, the former 5 is to take care of Yang Yiming's identity as a rising star in the league, but the latter 5 is also an endorsement of the market and future potential behind him, which is not as humiliating as the 3-year $5 million offer made by Thomas Van Len, the "dead fat house" of the Nike team.

But even so, Yang Yiming still had to control his expression, dislike it, inquire about Adidas' real plans for his future, and then make a decision:

"I would like to hear your company's plans for the future development of Yiming." Before Yang Yiming could put on a posture, Yu Xiaochun on the side couldn't wait to throw out the question first.

A representative of Adidas, who has silver hair, but is not old, and has a typical German appearance, took over the question. He has just introduced himself as Alex, and he holds a position similar to Nike's Van Lun, mainly responsible for the development and development of stars and spokespeople. Although Alex is over forty years old, his skin is inevitably carved with the folds and fine lines of time, but he is full of energy, wearing a crisp black suit and navy blue tie, and his silver hair and beard are meticulously groomed, and the fat and casual Thomas Van Lumby is like coming from two worlds, both like a professional manager and an old-school designer with full aura. He sat upright, and said in an affirmative tone:

"Hello Mr. Yu. The development of Mr. Yang Yiming is actually a topic that our adidas team is very concerned about. If we are fortunate enough to cooperate with you, we will treat Mr. Yang as carefully as you as his agent. Before you met us, I'm sure you've been in contact with other brands, but we firmly believe that our Adidas strategy is the most personal and the most spokesperson's consideration. ”

Then I have to listen to what kind of privatization method, Yang Yiming and Yu Xiaochun thought together.

"Unlike our friends who take a big and full route and engage in a sea of stars, we at Adidas are extremely strict in the investigation and selection of spokespersons. In our eyes, the right spokesperson, his image and temperament should be consistent with Adidas's positioning, he is young, individual, and enterprising. His achievements at this stage are not the only criteria we consider, but his future direction and his potential in the field of work may be what we really look at. ”

As soon as Alex said this, several colleagues around him who were also in suits and ties, and sat upright, nodded together, as if the former had spoken to the hearts of each of them - in fact, although Yang Yiming and Yu Xiaochun, who were sitting opposite them, kept their faces poker, why didn't Alex talk about their hearts!

"Mr. Yang Yiming's strength in the NBA and basketball is obvious to all, and we are looking forward to his future even more, and from passers-by to super benches, from rookies in the draft to future star players in the NBA, we are willing to let it be branded with the shadow of Adidas in the middle. Mr. Yu, Mr. Yang, you may also see that Adidas has become more and more creative, more and more unconventional, and more and more - not the traditional Adidas, from the old shoe factory in a small town in Germany. We are changing the face of Made in Germany Adidas, and Mr. Yang Yiming is changing the face of the new generation of young people in China to the world. ”

"But in the face of Nike's star-studded tactics, as well as some up-and-coming brands, how do you deal with the heavy money poaching and attacking back and forth? - What's more, Nike has taken over the sponsorship of the entire NBA team's jerseys, and it looks like if we accept your invitation, we will inevitably fall into a siege. Although Alex's explanation was very convincing, Yu Xiaochun still decided to keep his head down and unceremoniously talk about the ugly words first.

"Mr. Yu, we are very clear about the business competition situation you described. Now that I've talked about Adidas and our biggest competitor, Nike, I might as well be straight to the point. ”

Alex is not in a hurry, neither humble nor arrogant, and before the words have even begun, he is already convincing.

He took a sip of lemonade from the glass in his hand and continued, "When Nike took over the sponsorship of the NBA jersey from us, it didn't actually cause much of a shock at Adidas. If you take a closer look at our two product lines over the years, Mr. Yu, you will find that we are taking more and more different paths: our American opponents are sports-oriented, and all business layouts and strategies are made around the sport itself, including signing as many spokespersons as possible and pursuing as much exposure as possible; But Adidas believes that the future of the two sides will clash in a much broader field than the sports market, Adidas is not only a professional sports equipment manufacturer, but also a fashionable clothing brand, designers love co-branded fashion brands..."

When Alex talked about this, Yang Yiming couldn't help but think of the best-selling coconut shoes designed by Kanye Kenya est for Adidas, and since then, Adidas has continued to co-brand products with popular designers, not to mention the sub-brand Y-3 created by Yohji Yamamoto, a top Japanese designer.

If you think about it, it seems that it is true that as Alex said, the pursuit of Adidas is not limited to sports enthusiasts at all.

But what does the depiction of these business blueprints have to do with himself?

Alex seemed to hear Yang Yiming's doubts, and he said: "In this context, we almost 'gave away' the sponsorship of the NBA team jersey to Nike, because we hold that there are too many fields for us to fight for - it is too narrow to just be a sports equipment manufacturer." At the moment, Nike is still immersed in the dominance of the sports market, but soon they will find themselves surrounded by the casual, fashion, and trendy markets. They're now surrounding our stars with star tactics..."

Alex smiled slightly, revealing the cunning characteristic of the Germans:

"But in fact, they didn't realize that the tentacles of our spokesperson had already reached into their unknown mysterious area!"