Chapter 83 "Monopoly Management"
Selling "one-of-a-kind" things should be said to be the best kind of business to do.
Although this kind of treatment is very common in a later period of time, and any animation character production team wearing stockings will seriously deal with it, it should be said that Mad Poihat was the first animation company to use this as its main expression and selling point in a subjective sense.
"The Flying Witch" is the first work of its kind.
The black that only fills the color block is not a real black silk, it has to have a texture and a skin tone to reveal, which is the real black silk.
It is this kind of behavior of "seizing the opportunity" that makes the Gong Daiyu people have some confidence in the sales of this work...... Due to the technical level and Mad Poihat's production ability at this time, the performance of this clip was not up to the level that it was later, but it was definitely presentable.
Neither now nor in the future, Mad Poihat is unlikely to be able to render a frame for tens or hundreds of hours like a deep-pocketed American animated film.
Daily animations such as the Flying Witch will never have anything out of the ordinary in the plot, but the treatment of the characters' legs should be regarded as a kind of "soft" that has nothing to do with the direction of the plot......
With pantyhose and a short black skirt, I have to say that the first thing I have to say is that Makoto Kihata is very attractive...... Whenever she flies, her skirt is the focus of the representation – the skirt is magically applied called art, always in a state of "feeling like there is a chance to see it, but in reality it will never see anything".
And when the hem of her skirt was really about to float, something even more tragic happened, and Kihata would make a motion to press the skirt and completely click the audience's unrealistic fantasies.
"In terms of the development trend of animation production in the future, I think there will be more emphasis on post-processing, so CG technology and photography are the parts we want to focus on."
After watching this clip a few more times, Miyadai said...... That is to say, Mad Poihat is going to take two paths, the first is to go to the path of Makoto Shinkai on CG; Second, in terms of photography, we should go on the road of ufotable.
After all, Mad Poihat is not the kind of animation company that uses exaggeration to say "no post-production".
"It's completely feasible for the Flying Witch to be made like this, it's all up to Mr., after reserving the space for secondary processing, let's continue in this way."
Finally, Miyadai said.
Mad Poihat can also make the picture better, but this is not needed at this time, the main purpose is to distinguish the TV broadcast version from the BD that will be sold later, and in general, it is necessary to make the presentation of the disc that the audience can buy better, so that their purchase behavior is more meaningful and more "motivated".
…………
"So-kun, Mad Poihat isn't going to go all the way in this direction, is he?"
After seeing the results in the photography department, Miyadai and Iwami returned to his office, but perhaps because the effect was so obvious that Iwami had doubts about the future direction of Mad Poihat.
Although things in the overall direction are controlled by Miyadai Soka, the current Mad Poihat is a business shared by him and Iwami Mai, so Senpai has full say in this regard...... Obviously, she didn't want the animation company to go in the direction of color all the time.
"It doesn't ...... Senpai, in fact, the reason is very simple, in the case of the flying witch, this is an excellent story, but if we just express the story and animate it, then we will face such a problem in the future...... It doesn't sell. Miyadai also felt the need to explain such a problem to his "partner".
"So this eye-catching way of dealing with it is a compromise we make to sales, for the identity of the author, it is natural to hope to tell a purer story, but as a company, we need to survive and develop, so we need to sell sales no matter what."
"This may be more obvious for IS's purely sales-oriented animation, but I hope that with this kind of work, we can get into the eyes of more investors...... I'd rather make higher-class animated films, but no one would give such a heavyweight production commission to an obscure company. ”
"To put it simply, we have to sell well before we have the opportunity to pit investors' money, and then we can make whatever works we want."
"So-kun, what you're saying is too ...... Straightforwardly. After thinking about it, Iwami Mai still used words like "straightforward" to describe it.
Miyadai blinked, showing a very innocent look.
"But that's the truth."
For commercial animation companies, it is almost impossible to produce excellent works in a state of material and financial scarcity, which is somewhat different from China, and the spiritual theory is not very applicable.
For Chinese animation, from scratch, from the past to the present, in terms of artistry, production level, picture expression, etc., the pinnacle work is the long-form animated film "Havoc in Heaven" shot by Shangmei in the 60s.
At that time, if you compare horizontally, such a work looks at Huanyu and is not said to surpass everyone, but at least it can be said that if you look up from the foothold of this kind of work like Havoc in Heaven, you will never find other animations.
However, from a longitudinal point of view,There is no work in China that can surpass the havoc in the heavenly palace.,It's sad to say,Probably no one thought that the starting point of new Chinese animation is also the end of animation.。
Works made at a time when materials are scarce may be extremely good, but they are also difficult to replicate.
Closer to life, even if it's a bone club that likes to wave when it's okay, you have to sell a blockbuster film and get a sum of money before you can wave it, otherwise you can only play bones at home.
Only rich people can be debauched, the reason is the same.
"From '96 to '06, I had a hunch that this year's animation market would win another explosion, so ...... I'm also a little reluctant to fall behind. ”
"And where is this tipping point?" Iwami Mai asked rhetorically.
"It's just a hunch, where can I say it clearly?" Gong Daiyu shook his head instead, but he didn't say it clearly, but he couldn't say it clearly, otherwise wouldn't he become a god?
The Kyoto aunts next door are already holding nuclear bombs, and when some investors realize that animation can be so profitable again, there will be more idle funds pouring into the industry after this year, and the total duration or total number of episodes produced in the animation industry will also grow explosively.
So Miyadai also wants to get a kick in this, not to win anyone, but to let people see that if you want to do animation investment, you can come to Mad Poihat, and they can also be very popular.