174 Hit back 2

For the attack of the sunspots, Yang Yiming made the first wave of counterattack through the strong performance of the Nick Wizards game.

A strong double-double with 22 points and 15 rebounds.

double-digit offensive rebounds in 15 rebounds; The stats also came with 5 assists, 2 blocks and 1 steal. Such an eye-catching performance made the sunspots on the Internet shut up and let the "Yang Mi" regain the upper hand.

And one of his Moments advertisements made a just right second round of responses at this point in time.

1/

Dr.Yang × Fendi × SKP, Beijing

Dr. Yang, that is, Dr. Yang, is naturally Yang Yiming himself. In the picture, he is wearing a dark blue tailored suit, with a slim waist cut and thin trouser legs that set off his inverted triangle figure even more dramatically. With a black vest and a white shirt, Yang Yiming, who is neat and tidy all over his body, looks more like a men's model on the catwalk. The only thing that can still be linked to his identity as a basketball player is the burgundy bow tie on his neckline, and the Rocket's R logo is printed on the left side of the bow tie in an asymmetrical design, light rose, faintly visible.

Yang Yiming has neat short hair, and his temples are shorter than the middle. His face is square and not wide, his eyebrows are thick, his eyes are full of smiles, the corners of his mouth are slightly raised, and his face is full of vitality. Yang Yiming put his hands in his trouser pockets in a dashing manner, and his walking posture appeared confident and fearless, but not too aggressive. He is like a boy next door who is about to embark on a grand journey, tall and sunny, releasing the youngest male hormones in every move.

In the background of the shot is a hexagonal building, with windows open on all sides, and inside are delicate goods, leather goods, bags, accessories, like a newsstand, and like a post station. Yang Yiming strolled in the post station, the camera zoomed out, and saw that there were several benches outside, painted green, just against the green roof of the hexagonal building, and the five English letters of the brand FENDI were lit up with soft and beautiful lights.

The camera zooms out again.

This time, you can see that FENDI's hexagonal pavilion is arranged in the middle of a shopping mall. If you have sharp-eyed and fashionable men and women, you will quickly recognize this mall as SKP on Dawang Road in Chaoyang District, Beijing, where the world's top brands gather. FENDI's travel collection pop-up store, the only one in the world in the shape of a pavilion, is open on the first floor of SKP until April 8, 2018.

On both sides of the FENDI pop-up store, Chanel is on the left, Dior women's clothing on the right, and Celine is Valentino and Celine, the favorite of working women, in the back. Their bright windows show models dressed in the latest seasonal fashion, like passers-by on the set of an advertisement, watching the only protagonist in the spotlight, Dr. Yang.

Yang Yiming.

The stars hold the moon.

In the end, the camera zoomed in to the farthest distance, and the entire SKP mall was included. The windows, the elevators, the marble floors, the models, the customers, the metal inlaid glass, are slowly blurred in the advertising shots. In the delicate and transparent background, Yang Yiming in a dark suit always occupies the center of gravity of the picture.

From far to near, from top to bottom, a snowflake falls. Where it passed, the advertisements were painted like foggy mirrors, damp and smart. Another large hand brushed it over, creating a clean area on the mirror.

A few lines of SKP mall advertising words:

"April 5 - April 15

Full of 1,000 to 200 birthdays

Welcome to SKP Mall in Beijing"

It was this advertisement that was pushed to the circle of millions of people on the second day of the Rockets' victory over the Wizards!

It has received countless likes and retweets from countless people!

Yang Yiming co-branded FENDI co-branded Beijing SKP advertisement.

At this point in time, it seems particularly appropriate.

Not only did Yang Yiming justify himself on the field, but he appeared in a full suit, which just showed the other side of the athlete off the field. It's like a perfect blend of the FENDI travel station, which focuses on leisure and business travel, and the fine high-end shopping atmosphere of SKP mall. The movement is appropriate and engaging.

And the snowflakes at the end happened to coincide with the April snowfall in Beijing the day before, which is simply the most time-sensitive advertisement in the entire circle of friends.

I have to say that the promotion of Yang Yiming's own image, the Italian luxury brand Fendi, and the promotion of SKP malls are all excellent ideas.

What's more, just when all the people who read the advertisement thought that Yang Yiming had specially taken a break from the busy playoff preparations and returned to China (if he really returned to China, he might have been photographed by the paparazzi and put it on Weibo), in fact, Yang Yiming only used image synthesis technology to complete the shooting.

Before the game against the Wizards, he deliberately changed into a full suit and a bow tie with the Rockets, and filmed in front of the green screen according to the script in the studio for an hour. The later effect is all grafted and synthesized by domestic technicians.

Such an advertisement that was broadcast in the circle of friends for less than a minute, but had excellent exposure, Yang Yiming easily received 1 million yuan! Among them, the FENDI brand sponsored 200,000 yuan, and the remaining SKP mall sponsored 800,000 yuan.

From receiving the advertising invitation, to negotiating the details, to finally shooting and launching, it took no more than a week in total.

Not only did it make money, but the ad didn't have any black spots:

"There are really big international names that are coming up."

"SKP is also here to rub hot spots; How much money did Yang give?"

"Don't do your job, don't play the playoffs for money?"

The comments of the sunspots are all sour and sarcastic, because they are really short of words!

In this second round, Yang Yiming's response to the sunspots directly told them to shut up!