Generally speaking, the animation company only actually operates the production process, and the others are difficult to meddle in, and there is no need to meddle in many cases.

And the role that can be played in this chain link is also an element that determines that animation companies have little right to speak, and if you really want to "control your own destiny" and be self-contained, it is difficult to continue to work hard in the production process, so in addition to expanding horizontally in this chain to increase its own production strength, vertical expansion is also crucial.

But it's hard to do this kind of thing, and companies like Aniplex, for example, not only control the animation investment with money, but also have a firm grasp of the production and sales of discs, especially the sales channels, which is undoubtedly a crucial part.

In the traditional era, it was quite difficult to establish or even open up such channels, and without extensive cooperation networks and financial resources, it was difficult to achieve some goals, but now, this difficulty is actually decreasing...... This is because compared to the traditional storefront sales, a newer type of purchase and sales has emerged.

Like, Yamason.

Of course, the physical sales network is still important and important, but online retailers are also beginning to occupy a more prominent position...... Disc sales are always a very metaphysical thing, which may be related to the relevance of animation themes and audiences, and their buying habits have also been greatly affected.

But in any case, for younger consumer groups, online sales are more acceptable, because this is the essence of the house, isn't it? When you can stay at home, you definitely don't leave home.

And the so-called "new attempt" of Gong Dai, that is, to start trying to land on a sales platform like Yamason, he sometimes doesn't like the term "following the trend", of course, it is not possible to talk about such an exaggerated statement of leading the trend, but when necessary, it is always advisable to take the initiative and try new ways.

And this kind of attempt can basically be said to have no possibility of failure, and when it succeeds is only a matter of time...... In this way, Mad Poihat's investment and production can be done with the help of the TV station's system, and the production and sales can be more proactive, which can basically be called a simple self-consistency.

The reason for this has nothing to do with abandoning the current mainstream cooperation and production model with a certain irrationality, such an idea is a bit too metaphysical, the so-called mainstream means that it is unavoidable, and considering the convenience it brings, there is no need to avoid it, there are good and bad things can be looked at separately, but it is impossible to separate them.

But on the other hand, if there are new options and pathways, it is naturally worth trying, and one more option is always a good thing, not to mention that it largely makes the impossible to choose become a choice.

To put it simply, this is not a rebellion, after all, everyone needs to play according to the rules, but occasionally if you can jump out of this set of rules, it is inevitable.

"The new clothes of the times", naturally can be worn, but this is to be able to keep their original clothes on the premise of doing things, and the clothes always have to be changed one by one, if someone in the goods have not arrived when they take off themselves, it is an atypical spoon.

Traditional distributors will also begin to have new online channels, and it should even be said that they will have both, because the times are "drastic", and one less step is likely to end up on the street, and in three or two years, the scale of online sales of discs will be equal to that of physical channels, and then it will be surpassed.

This is a very normal change, the world's top mobile communication equipment manufacturing enterprises, didn't they also be destroyed and decayed in a few months, and became a model of being photographed dead on the beach?

So again, many things can neither be rushed nor lag, but under the premise of having a palace performance, Mad Poihat probably doesn't need to worry about any lag, on the contrary, the former should pay more attention, sometimes his reaction is too sharp.

…………

Unlike the ever-changing technological products that affect daily life, "aesthetics", which is something that cannot be seen or touched, does not seem to change so drastically, and it may be more "moisturizing and silent", but if you open up the time span a little, this change can be easily noticed.

The animation graphics production technology, the clarity of the discs, and the cost and difficulty of the special effects are all obvious and perceptible. And the accumulation period of some technical advantages seems to be shorter, perhaps because of its own "characteristics", at least Miyadai Sonata feels that it is much easier to cultivate a high-level post-production team in Mad Poihat than to cultivate a high-level original art team.

He had thought so from the beginning, and had always followed this approach, so the post-production technology used by Mad Poihat in the Empty Realm was naturally a far improvement from when he first made the Black Rock Archer, and could even be described as "incomparable".

This is true for the graphics and the subject matter of the animation - with the original goal of "causing a considerable repercussion among a certain range of target groups", Strawberry Marshmallow achieved this goal well after the start of the broadcast.

The so-called "target group" is naturally a group represented by people like the current Miyadai Kana and Mr. Mai Iwami 20 years ago.

This is an animation that is easy to make people feel intimate from the character design to the story.,It's by no means deliberate and quite natural to do "light、Soft、Cute"Such elements,So it has an appropriate title,"Strawberry marshmallow",Both sweet and soft elements。 Compared with the promotional slogan of "cuteness is justice" before the broadcast, the evaluation of "don't look at berries and throw them around, and be a Loli control" after the broadcast seems to be more of a recognition and affirmation from the audience.

And considering that "Strawberry" is the kind of animation that can create "holy places", it can be considered a kind of "canonical" work in an exaggerated way, so after changing the stage of its story to "Kyoto", Mad Poihat also had some Easter eggs and similar acts of carrying private goods when making this work.