Generally speaking, the first volume of the animation that is on sale often gets a higher number of data than the number of subsequent volumes, because in terms of marginal utility, the audience's "demand psychology" is gradually decreasing with the release of the animation, that is, because the freshness brought by the first release has just met the best expectations of the audience and other factors, the sales data of the first volume is above the "average volume sales".

Not every viewer who wants to buy will buy a full set of DVDs, because each volume of animation is really not cheap...... As Comrade Fang said, the three-set purchase of "collection, evangelism, and practical use" is indeed something that can only be done by die-hard fans among die-hard fans.

Of course, there are also animations that fluctuate steadily from volume to volume, and in addition to the extremely stable graphics and story, there are some special reasons why some viewers will repeat their purchases as each volume is released...... Such works, such as "white boxes"?

Because of the freshness of the "selling point" setting, and the impression that Mad Poihat's "local photography method" and image processing method were "unique" at this time, the first volume of "The Flying Witch", which did not have the potential to be a big seller, achieved 7,129 first-hand sales.

Of course, because the texture of the stockings is beyond the stereoku of the "animated picture", the first volume of "The Flying Witch" was bought very well, but no one is sure that this freshness will motivate them to continue to buy the number of subsequent volumes.

With more than 7,000 sales in the first volume alone, and the data obtained after the release of the later and subsequent DVDboxes, it seems that "The Flying Witch" has the potential to surpass 10,000 sales and prove itself to be a "popular anime" in essence

And if we can get 10,000 sales, with the price of 6,200 yen per roll of "The Flying Witch", a rough calculation of the sales revenue of its discs will exceed 370 million yen, excluding the 100 million yen of production costs, plus production and sales costs, and the final funds in the hands of the production committee will be about 200 million. Mad Poihat has a 50% stake in it, which means that he can earn about 100 million yen.

With an investment of 50 million, the production cycle is about 10 months, the overall capital recovery cycle is about 1 and a half years, and the return on investment is 200%...... This is still an animation like "The Flying Witch", which basically relies on the disc market to recoup funds, and it is difficult for it to make any surprising achievements in the peripheral market.

If you compare it like this, you can roughly understand the overall value of the "Suzumiya Haruhga Series" in April this year.

This is also one of the reasons why the animation industry has a huge investment and a very high risk, and it has always attracted foreign investment, because if you bet on the right treasure, it is really, very profitable.

The only problem is that investing in animation is the same as investing in other industries, and no one knows that animation will be able to sell well until it is a big hit.

…………

"Compared to the melancholy of 'Haruhi Suzumiya' produced by Kyoto Animation in April, it was born...... I'm willing to use such words to describe this light animation.,Because from the repercussions it causes, it's really a word like that.,But we've analyzed the problem of the cool palace before.,Today we're going to talk about other animations...... The animation that aired in July was undoubtedly much calmer.

In the heat caused by the cool palace, there is no doubt that the biggest profit is not the Kyoto animation company that produced this animation, but the major light novel publishing houses, because at this moment, investors finally realize that the light animation has been 'wide open'.

It is conceivable that the number of light animations in the future will show an unimaginable climbing curve, but today we are going to talk about original animation.

Compared to the traces of animation based on the original work, the repercussions caused by original animation are more unpredictable...... After all, the original work with high popularity will get the opportunity to be animated, but the original animation does not have this process of accumulating popularity before it is broadcast.

In terms of sales,The most eye-catching animation in July this year's "Flying Witch" can be counted as one of them.,Although the sales of the first 7000 have been drowned in the light that continued in the previous Suzumiya,But this is still an animation worth discussing.。

'The Flying Witch' is a daily anime, and it's a good story to judge personally, but that doesn't mean it should sell well...... Even, its bland narrative style dictates that no matter how good the story is, the sales target is at most just to recover the cost.

It can be said that "The Flying Witch" is the most typical kind of animation that is easy to get a small group of people, but it can't sell sales.

But why did it turn out to be doing well? The reason for this is that its production company, Mad Poihat.Works, is an animation company with an extremely sensitive technical vision, which has nothing to do with its production capabilities and development history, and it is natural for those who can see the future technology trends clearly.

Mad Poihat was still unknown last year, until they produced a relatively high-quality work 'Black Rock Shooter' in a very uneven way, but compared to Black Rock, this 'Flying Witch' expresses Mad Poihat's ideas and style more obviously, because the advantages of the original art in the daily works are much more limited, so the technical aspects are highlighted...... The same photographic techniques that were used to process the overall picture have been applied to parts of the characters, which make the characters' costumes full of texture.

Although the story is still the same story, just the addition of such visual representations has caused the work to sell far more than expected.

It can be said that with the advancement of technology and the improvement of the audience's requirements for the viewing experience, this kind of detail processing will become the norm, although this will increase the post-processing of the picture, making the photography work more onerous, but with the traction and brought, I believe that this processing will become a situation that has to be done later, and Mad Poihat should be one step ahead - although the treatment of the stockings by the 'Flying Witch' makes the character more obvious. The practice of 'color gas' seems to have made a good disturbance to the psychology of otaku, which is no different from the past, but its understanding of technology reflected in it cannot be ignored......"

After the sales data of the seventh month came out, many reviews noticed the unique animation work of "The Flying Witch". Although there is a "thunderbolt on a sunny day" in April, and the "witch" in July is nothing more than a drizzle, comments like the above are still more pertinent.

Without the more comprehensive and high-quality production methods of "Black Rock Shooter", Mad Poihat's understanding of the use of technology is more and more prominent in "The Flying Witch".

Of course, because the stockings were handled so "preemptively", Mad Poihat had a strange synonym among anime fans - they called the company "Mad Hatter" not because of the words of the company's name, nor because of the intuitive graphic logo, but because of the unique viewing experience brought about by the experimental animation "The Witch......

Sounds so down-to-earth.

This makes Mad Poihat sound less like an anime seller and more like a stockings seller...... Although, in a sense, they also sell stockings.

Note: The statements in the article are all extremely rough and exaggerated, and it is clearly in YY, but in fact it can't be done to this extent, for example, it seems that Kyoto Animation has only made more than 10% of profits in one year, which is the year that Suzunomiya broadcasts.

It is often the production committee that makes the money, as for the animation companies themselves......

PS：

I wish all readers and friends a happy new year, and another year of hi Pippi.