Chapter 168: A Bright Future
The situation of the Jianye team is not unique among the sixteen participating teams in the entire Dragon Super League, and the ticket sales of other teams are also extremely hot!
Evergrande team, Shanghai Port team, these giant teams of the Dragon Super League, due to the large number of spectators that can be accommodated at home, almost twice as much as the home stadium of Jianye team, so there is no ticket sold out, but the annual card alone has also been sold out seventy or eighty!
Prior to this, all 16 teams in the Dragon Super League were operating in debt, and the proportion of ticket revenue and the income shared by the Football Association each season may not even be even a CD of the club's total investment in the season!
Every year, Jianye Group invests one or two hundred million yuan for the club, and the ticket revenue and the Football Association can recover fifty or sixty million, accounting for three to four percent of the investment, and then the Shangcheng City and Henan Provincial Government will reduce some taxes and fees for Jianye Group, and the rest of the investment will be regarded as the advertising expenses of Jianye Group, and in general, it will not lose a lot.
But like the Shanghai Port team, in order to introduce Oscar, the transfer fee alone cost 50 million euros, equivalent to more than 400 million yuan, and the annual salary and bonuses must add up to 30 million euros, that is, nearly 300 million dragon dollars.
Moreover, there is also Hulk with an annual salary of 20 million euros in the SIPG team, which makes them unable to beat one billion dragon coins in the annual salary expenditure alone!
Therefore, in the previous seasons, although the Shanghai Port team was in the first-tier city of Shanghai, the performance of the ball market was also very good, and the number of spectators in each game of the draw could reach about 30,000, but the ticket revenue, relative to the total investment of the team, is still only a drop in the bucket.
However, this situation, this season, has changed to a certain extent.
The annual ticket price of the Jianye team is 1,000 yuan, an increase of 70% over last season, but it is not an unaffordable price for fans, after all, it is an annual card, you can watch a total of 15 games, and the average cost per game is less than 70 yuan, which is cheaper than bulk tickets.
A total of 27,000 annual tickets were sold, and the total revenue reached 27 million dragon coins.
Coupled with the remaining loose tickets, as well as the ticket revenue of the FA Cup and the AFC Champions League, this season in terms of ticket revenue alone, the Jianye team can earn more than 30 million!
In addition, the team peripheral products that were basically unattended, such as genuine jerseys and scarves, also had unexpected hot sales before the start of the season, especially Shen Feng's No. 27 jersey, which sold more than 100,000 pieces on the official website last season, and this season's sales jumped to one million, and are steadily moving towards 10 million!
The sales price of a genuine jersey of the Jianye team on the official website of the Jianye Club is 88 yuan free shipping, but the cost is only less than 10 yuan, even if the postage is deducted, the profit of a piece is at least 60 yuan or more.
The net profit of one million pieces is 60 million, and the net profit of 10 million pieces is 600 million!
Although Shen Feng's situation is just an example, in addition to him, most of the jerseys of other players in the Jianye team are sold in the tens of thousands.
Although the sales of club players of other main players of the Dragon Country team are better than those of ordinary players, most of the sales are only a few hundred thousand, and very few have reached one million.
However, this part of the income, which was basically not available in the first place, is now completely exploited!
Moreover, the sales of team peripheral products such as jerseys have almost not been invaded by copycats, and fans buy such products, one is to go to the team's official direct fan supply store, the other is to the team's official website, or to the team's franchised online stores on several major shopping websites, the price of genuine is not expensive, and fans have no need to buy pirated copies.
In addition, one of the investors of the Evergrande team is the largest shopping website in Longguo, which has natural convenience in cracking down on online piracy, and as long as there is a little control in this regard, small online stores that want to make profits from piracy will have little room to survive.
According to statistics, the sales of emerging peripheral products in the Dragon Country football market, the scale of this season, conservatively estimated, can reach 5 billion Dragon Country Coins!
If the Dragon Country team can have a good performance in the World Cup in Russia in a few months, so that the current football boom in the Dragon Country can continue, then the market size of peripheral products may exceed 10 billion Dragon Kingdom coins this season!
This is great news for Dragon Football, which has always been in debt!
Because Jianye team has Shen Feng, the banner figure of Longguo football, just by virtue of his jersey sales, he can turn losses into profits in club operations this season!
Evergrande team, SIPG team, these clubs with many main players of the Dragon Country team, although due to the huge investment, relying on the sales of peripheral products alone, can not make the club's operation turn losses into profits, but the deficit will also be reduced a lot!
If this situation can continue, then one day, the operation of Dragon Country Football and Dragon Super League will be profitable!
Since Longguo Football claims that it has been marketized and commercialized, the operation of the clubs of the Dragon Super League, as the main body, cannot continue to be in debt.
Only when it truly conforms to the basic laws of market-oriented operation can Longguo Football embark on the right path of development!
Now, although there is still an extremely long way to achieve this goal, after all, a ray of light has been revealed, and the entire Dragon Country football circle is excited.
The first game of the new season of the Dragon Super League of the Jianye team happened to be the home stadium, and the nautical stadium with a capacity of 30,000 fans was full.
The two belligerents in this game, the Jianye team and the Quan Jian team, did not let the fans present come in vain, and with their own wonderful performances, they jointly contributed a wonderful goal battle to the scene of the Navigation Stadium, as well as the fans in front of the TV and mobile phones!
Jianye and Kwon Jian can be said to be the only two teams among the 16 participating teams in this season's Dragon Super League that are not affected by the U23 policy of the Dragon Football Association, because they have multiple U23 players in their respective main squads.
There are Shen Feng, Hu Jingheng, Long Cheng, Du Changjie, Liu Heng and others on the Jianye team, and foreign aid Basogo, who was actually born in 95, can be regarded as an U23 player.
On the side of the Quan Jian team, there are also Liu Yiming, Su Yuanjie and other powerful players who have been selected for the training list of the U23 national youth team.
These young players, in this game, set off a storm of youth on the field of the Dragon Super League.