In addition to contract renewal/transfer negotiations, one of the things Lu Wenbin is also busy with is advertising endorsements.

After winning the Bundesliga and the League Cup, completing the miracle of the Triple Crown of the promoted horse and winning the European Golden Boot, Lu Wenbin's value is not what it used to be.

Coupled with the backing of the Chinese market, Lu Wenbin's endorsement value is higher than that of many stars who have been famous for many years, and major brands are eager to do so.

Of course, it is not at the level of the well-known heartthrobs like Kaka, Ronaldo, and Beckham, but it is not cheap.

While dealing with major clubs, Mendes also helped Lu Wenbin secure several large three-year contracts and some one-year but not cheap print advertising contracts, including the world's top sports brand Adidas.

They promised to help Mr. Lu reach out globally, not just in China.

This is the treatment of a truly world-class superstar, who is optimistic about Lu Wenbin's potential and performance in the Champions League next season.

In addition to foreign brands, there are finally large groups and brands in China who have come to Lu Wenbin for endorsement.

Lu Wenbin's image has jumped out of the quagmire of Chinese football with his demonic performance in Europe, and he has become a separate player in the eyes of domestic fans, and will not be confused with domestic players.

Therefore, everyone also dared to come to Lu Wenbin for endorsement, without fear that his identity as a Chinese player would have the opposite effect.

But Mendes is not only busy with Lu Wenbin's contract renewal/transfer negotiations, foreign brand endorsement negotiations, but also busy with Real Madrid's negotiations to buy Manchester United Ronaldo, which is higher than Lu Wenbin's price and more sensational, plus the negotiations of other players, even Mendes's agency owners are too busy.

As a result, both Mendes and his agency have no time to deal with endorsement applications in China.

So, after discussing with Lu Wenbin, Mendes and Lu Wenbin decided to find another agent in China to be responsible for Lu Wenbin's affairs in China, and Mendes gave up part of the commission from Lu Wenbin.

Candidates were quickly identified and negotiated.

The agent in charge of China's domestic affairs is an acquaintance of the two, Fu Qingqing, a native of Tianjin who used to work as a translator for Lu Wenbin.

With his resume as a translator for the big star Lu Wenbin, Fu Qingqing is no longer a tour guide, and he is thriving in the domestic translation industry, and he has found a satisfactory partner, he is married, and Lu Wenbin has also asked someone to give gifts.

But obviously, the job of translation is still not as lucrative as being an agent for Lu Wenbin, and it is beautiful.

Therefore, when Mendes and Lu Wenbin contacted her, she agreed immediately, and began to contact and negotiate with domestic brands that wanted to sign Lu Wenbin's endorsement as Lu Wenbin's agent in China.

In addition, CCTV, Guizhou Satellite TV and other media that want to conduct an exclusive interview with Lu Wenbin, or other domestic public welfare activities, are also approached and negotiated by Fu Qingqing.

After a week in Europe, Mr. Lu signed a personal coaching contract with a sprinter named Noel, who had taught Olympians.

In the next year, Noel will become Lu Wenbin's personal coach, helping Lu Wenbin to practice speed in private when he is not training or competing.

After finishing the filming of the endorsement advertisement, Lu Wenbin returned to China with his parents and Kate, and Fu Qingqing picked up the plane at Beijing Airport.

As for dealing with Hoffenheim, it's up to Mendes.

Lu Wenbin, as a player, has a good relationship with the club owner and teammates, so he will not participate.

After returning to China, Lu Wenbin first accepted an exclusive interview with CCTV-5 "World Football", and then signed two endorsement contracts with China Mobile and Li Ning, filmed advertisements, and participated in two promotional activities.

When he flew back to Guizhou Province after the Beijing affair was over, Lu Wenbin was warmly welcomed by thousands of fans at Longdongbao Airport in Guiyang City.

These fellows like and support Lu Wenbin very much.

Lu Wenbin signed hundreds of signatures at the airport before being picked up by a convoy sent by the provincial television station.

He was interviewed for more than an hour on Guizhou Satellite TV, and then participated in the public welfare activities to promote campus football in the province.

After all, Lu Wenbin also went out of Guizhou high school campus football, and there is also a Guizhou Zhicheng goalkeeper Wu Sihuo who went out from the provincial high school campus football league, and now he is also playing the main force in the second division, and campus football is now very popular in Guizhou.

Subsequently, Lu Wenbin returned to his hometown in Meitan with his parents, met relatives, friends, classmates and teachers, and took a break during the holidays.

……

Just when Lu Wenbin returned to China to rest, on the morning of June 9, La Liga giants Real Madrid announced on its official website that Florentino, who had regained and was in charge of the Galaxy Battleship in the second palace, had signed his first blockbuster transfer.

Real Madrid brought in Champions League winner and Ballon d'Or Kaka from Serie A AC Milan for a transfer fee of 65 million euros and a six-year contract, which will take effect on July 1 after the summer transfer period opens.

Kaka's transfer fee of 65 million euros is second only to Zidane's transfer from Juventus to Real Madrid in 2001 for 73.5 million euros, which is currently the second most valuable in the world.

Kaka's annual salary after tax is 9 million euros, which is also sky-high.

Kaka's popularity around the world is not comparable to Lu Wenbin.

His blockbuster transfer instantly attracted all the attention of Barcelona's treble, Hoffenheim's treble, Lu Wenbin's movements, etc.

The second phase of Florentino's Galaxy Battleship has officially opened.

Not only Kaka, but Florentino is also pursuing Cristiano Ronaldo, and he wants to network all the previous two years of Mr. Golden Ball under his command to build his second galactic battleship.

At the same time, Florentino, who was originally pursuing striker Benzema, suddenly announced that he would join the competition for the European Golden Boot Lu Wenbin, and directly offered 50 million to join the competition for Lu Wenbin, which gave Hoffenheim Club a headache.

Florentino believes that Lu Wenbin's attack power is much higher than Benzema's, and the front trident composed of Ronaldo, Kaka, and Lu Wenbin is more in line with the model of the invincible battleship in the universe in his mind.

Although Lu Wenbin's reputation is lower, the identity of the small treble and the European Golden Boot will not fall into the name of Real Madrid.

The addition of Real Madrid has undoubtedly made the competition for Lu Wenbin by European giants white-hot, and Chinese fans are also boiling, and countless people hope that Lu Wenbin will join Real Madrid and conquer the Bernabeu.

Even Lu Wenbin himself was a little moved.

However, after asking Mendes about almost certain that Ronaldo would transfer to Real Madrid, Lu Wenbin told Mendes that he would not go to the star-studded Real Madrid.

He doesn't have the pace, he doesn't have the dribbling, he doesn't have the ability to organise the attack, he can't score with the ball himself, and he needs to rely on his teammates to feed him.

If you go to Real Madrid, the whole team is a superstar, who cares about him as a 19-year-old kid? Everyone shoots the ball by themselves.

Moreover, the level of superstar chaos in the Real Madrid dressing room is not something he can conquer now.

The results and nicknames of the Champions League 16 in recent years have proved the complexity of Real Madrid, at least until his achievements are even higher.

Therefore, after thinking about it again, Lu Wenbin felt that he should stay in the familiar Hoffenheim as the core, and then lead Hoffenheim to win the Champions League and win the Golden Ball, and then go to the giants to conquer the world!

At Hoffenheim he doesn't have to worry about the ball, as long as he can run open opportunities, everyone will automatically feed him the ball.

It's easier to get results.

What Lu Wenbin wants is not the fame of the giants, but more championships and more goals, which can allow him to gain more experience and skill points to upgrade, which is the most important thing.

(Ask book friends, will the protagonist of the UEFA Super Cup, winner of the Champions League VS UEFA Cup, lead Hoffenheim to beat Barcelona after the start of next season?) Will Barcelona retain their six-time title, or will they leave the legacy of the first six-time winning team to the protagonists? ）