"In today's online media boom, our recent sales are incredible!" In his office in an office building in San Antonio, the owner of the San Antonio Post newspaper watched the increasing sales and smiled so hard that he couldn't close his mouth.

2013 was the year of the information explosion. All you have to do is turn on your phone, and countless news that you are interested in will be automatically pushed to you, without even having to spend time looking for it yourself.

Therefore, the traditional newspaper industry has been greatly impacted by online media, and basically no newspaper has a booming business.

The San Antonio Post is no exception, and a few years ago, it was one of the most influential media outlets in the city, but in recent times the newspaper has barely managed to break even.

There is no way, the timeliness of online media is completely incomparable with traditional media. As soon as the match is over, various videos and news about the match will appear on the Internet. Few people will wait until the next morning to read the newspaper to learn about outdated information, as they used to be.

To get out of this predicament, the San Antonio Post decided to take a different approach. They have to do something different from online media.

After several attempts, they found that writing some "black" Yiyang articles in the newspaper seemed to be very popular with San Antonio natives. Many people buy the San Antonio Post just to see what kind of way the media will complain about Yiyang today. And these original contents can't be made by online media.

This incident illustrates three things: First, the San Antonio Post's management is very smart. Second, Spurs fans hate Yiyang to the extreme. Third, Yiyang's commercial value is immeasurable!

If the San Antonio Post had replaced the "black" protagonist with Nowitzki, Iguodala, or whatever, their newspaper's sales would not have gone up. Because only Yiyang has such a topicality and such a terrifying economic benefit.

On the one hand, the San Antonio Post is "black" Yiyang every day, and on the other hand, they are actually making money from Yiyang.

But the owner of this newspaper doesn't care what he does, and he has money in his account, which is called the last word.

After the newspaper published articles that were unfavorable to Yiyang for several days, Bill. Both Duffy and Adidas are a little fed up with it. Because of the remarks of this newspaper, it has seriously affected Yiyang's reputation and image in front of the public. Maybe Yiyang himself doesn't care what others say about him, but Duffy and Adidas, who are counting on Yiyang's popularity, don't want to see that group of beam-jumping clowns go online.

So, Adidas launched a counterattack with the San Antonio Post. Of course, they were using Yiyang's Twitter account.

When signing a contract with Adidas, there was a clause in the contract that in order to promote the product, Adidas had the right to use Yiyang's Twitter account to post some information to promote it. There is nothing unusual about this clause, and basically every company will reach such an agreement with its own leading stars.

But the message Adidas released for the first time when it exercised this right was not to promote a product, but to say something very aggressive.

"Shut up, we'll be back in San Antonio." In a simple sentence, there is a picture of the Adidas logo below. Such an ordinary-looking tweet was retweeted to every corner of the world in just one hour!

Although it is not explicitly stated, everyone knows that the phrase "shut up" is for the San Antonio Post. This tweet is Yiyang's counterattack to the newspaper!

"Come on, as long as you win the game, our subsequent series of operations will definitely hit the newspaper to the bottom! But the point is, you have to win the game! Two hours after the message was sent, Bill. Duffy called Yiyang.

He and Adidas have devised a series of strategies to suppress the reputation of the newspaper and protect Yiyang, but all of this must be based on Yiyang's victory in San Antonio.

If the Mavericks and Yiyang suffer a four-game losing streak in San Antonio, it will be futile to do anything, and the San Antonio Post will be more popular. So victory has become the key to everything.

"Even if I don't go against the newspaper, I'm sure I'll do my best. Don't worry, Mr. Duffy, I won't let the San Antonio people get their wish tomorrow. ”

Yiyang smiled, he knew that his manager and Adidas were for his own good. But even without these external factors, the Spurs are the opponents that Yiyang must win with all his might.

Three straight losses in the regular season have put the Mavericks in a whirlpool of public opinion, and they desperately need a win to get out of the situation. But more important than the three consecutive defeats, the San Antonio Spurs are destined to become a major obstacle for Yiyang to lead the team to the finals! If they can't beat them in the regular season, how can the Mavericks get past the Spurs' corpse in the playoffs?

Therefore, no matter from any point of view, this game is a game in which Yiyang must do his best to win.

Carter Sr.'s dreams, the Mavericks' achievements, Adidas' interests, and Yiyang's own unwillingness...... These many factors made Yiyang have no choice but to win the game. It seems that every time there is a bull and horse war, it is destined not to be peaceful......

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The Dallas Mavericks are actively preparing for this must-win game, but inside the ATT Center, the Spurs' pregame atmosphere is actually not much easier than that of the Mavericks.

After a hearty 11-game winning streak, the Spurs' results have been up and down. If it weren't for that, the No. 1 spot in the league wouldn't have fallen to the Mavericks.

The Spurs had just lost to the Rockets in their last game, much to Popovich's annoyance. Because in the old man's opinion, the Rockets are simply a pseudo-strong team, and the combination of Harden and Howard is not as bluffing as they seem. But the Spurs capsized in the Houston gutter.

After an uncomfortable loss, everyone is eager to win back, and in this case, the Dallas Mavericks become a prey to the door.

"Tony, your slow and leisurely running position is not as fast as the old man Liszt next door to my house! Is it possible that you want to use this state to deal with Yi!? God, I hope you won't lose face tomorrow! ”

Popovich's yelling filled the entire training hall again, and the Spurs players had long been accustomed to the old man's temper. As long as you do a little bit badly, you will be scolded, regardless of your star or substitute.

Therefore, Parker did not get angry and did not respond after being yelled at. Want to make a difference? Then let the old man see how you perform on the training ground.

After being scolded, Parker's running became positive. But Duncan's key position on the offensive end seems to be a little lazy again.

Popovich blushed angrily, he really didn't know how this group of old guys who had been scolded by himself for more than ten years could still make mistakes.

"Tim, are you thinking about the soap opera last night at eight o'clock!? What kind of bit do you want? Do you long that the Germans will see you slip away from him tomorrow with tears in their eyes!? ”

As soon as Popovich said this, the training ground immediately erupted in laughter. This old man teased people, but in a set.

Duncan, the taciturn big guy, didn't respond to Popovich, but just waved his hand, signaling himself to pay attention later.

Parker and Duncan are back on track, but a passing error by Ginobili, DP these three guys, is on purpose!

"Well done Manu, what a wonderful pass! If this had been in the official competition, I would have been able to enjoy Yi's slam dunk performance now! This time, instead of yelling, Popovich applauded sarcastically.

"You bastards, throw away all the San Antonio Post you have! That group of idiots wrote the Mavericks worthless in the newspapers, as if because of a few articles with no level, the whole world forgot who was the number one in the league. It's not us, it's the Dallas Mavericks! It's the Dallas Mavericks who have only lost four games so far this season! Those grandstanding clowns are just for the money, and if you really think the Mavericks are easy to deal with, then you guys will be the next one to be caricatured by the media! It's all up to me, our opponents, but the top point guards and teams in the league! ”

Popovich's yelling made all the Spurs players put away their hippie smiles. The old guy is right, the recent public opinion on this side has indeed left the public with the impression that "the Mavericks are weak". But in fact, the other party is just not going well during this time.

Carter was injured and Yiyang was suspended...... These things will have an impact on the team to some extent. Although the Mavericks still lost the first game after Yiyang's comeback, many people overlooked that the Warriors won the game by relying on a stunner, and they didn't win easily!

The Mavericks are still the same Mavericks, they're not getting weaker, they're still the number one team in the league. If taken lightly, the Mavericks will certainly not show mercy.

Popovich's roar seemed to bring back the souls of the Spurs players. They suddenly realized that their next match was not a shrimp soldier, but a formidable opponent.

"Okay, let's keep training for me. If anyone else dares to make mistakes or have a negative attitude later, don't blame me for putting him on the bench tomorrow! ”

The Spurs' training continued to restart methodically under Popovich's supervision, and the Mavericks could have easily won by taking advantage of the Spurs' underdog mentality. But now, this possibility has been completely killed by Popovich.

Want to win? Let's go ahead and snatch the victory!

With both sides already drawn their swords from their sheaths, the fight in San Antonio will be quite bloody.