Chapter 438: Sneaker Solo II

A better leather texture is used at the toe, and a different material colorway will be introduced in the future. The entire upper design is quite simple, but the asymmetrical toe cap and lace design make this shoe look and feel. The midsole is undoubtedly Adidas' hottest full-palm Boost, and a single piece of rubber is used on the heel and outside for added stability, which is standard on all of Adidas' top-of-the-line basketball shoes this year. The outsole uses a single piece of rubber outsole and uses an irregular radial pattern to increase grip. The support piece uses a "figure-8" TPU support sheet similar to CrazyExplosive, which has a more obvious support effect on the whole palm.

Since Curry did not participate in the three-point contest during this All-Star Weekend, Thompson went to the game alone and competed with Gordon, Irving and other three-point players, and whether he could defend the three-point king was also the highlight this time.

The overall blue and purple color scheme of the shoe body has a strong New Orleans style, and there is a large letter "K" on the tongue, which also symbolizes the owner Thompson. In terms of configuration, the upper layer of the boots is a soft and stress-relieving insole, which is sweat-absorbent, breathable and non-slip. The midsole is made of high-resilience cushioned TPU, embedded with partitioned elastic to control EVE, the forefoot is conducive to high-rebound power, and the heel cushioning protects the heel. The outsole is made of transparent crystal wear-resistant rubber, a new generation of anti-torsion technology in the center, and a new five-wheel drive with bionic eagle claw pattern to increase friction and grip, which can withstand the tempering of any field. The metal PP film lightens the shoe body and is matched with a breathable 3D three-dimensional fabric lining to provide good wrapping and support. The heel memory foam is matched with a strong TPU lock, the high-top falcon anti-feather environmental protection design, and the triangular diamond superimposed support is more stable.

Curry, who plays very ornamental play, is the first player in the West, and his all-star color shoes also have a certain weight, but now UA has not released this basketball shoe, there are spy photos on the market, the shoe body is mainly black, and it is not as fancy as other All-Star color shoes, which is slightly low-key. The outer upper is embellished with bronze grains, and the inside is not overall bronze, the asymmetrical design is very creative, and the gradient bronze color of the midsole is also very cool.

In terms of configuration, the curry 3 has made great progress compared to the previous two generations, first of all, the use of Meta-ing carbon fiber support plates, and the upturned design has greatly improved torsion resistance and stability. Secondly, the upgraded Charged midsole has improved cushioning compared to the second generation, and the sag and rebound are excellent, improving the previous stiff foot feel.

Nikebasketball confirmed that there will be no themed sneakers for this year's All-Star Weekend, and Nike abruptly ended the project for the long-standing sneaker launch season, which was once the most sought after style in the market. It's only been three years since Nike released the All-Star Game series of its NOLA Gumbo League series in New Orleans. For this cancellation, many people think that it is because of the temporary change of the location of the All-Star event, but the more important reason is that Nike's signed basketball shoes have lost their former charm. In the past, Nike always made the all-star style and the entire collection the most visible style on the shelf. Does this symbolize that such a way of building will return to the stage of history?

Let's go back to 2010, when be V, LeBron 7 and KD2 made up Nike's basketball shoe lineup, which each had its own fans and gained a lot of reputation in the sneaker community. The all-star version of the year used wood grain as a decorative theme, and the athleisure division also released the red Foamposite and Penny sneakers as an assist, proving Nike's position in the market at the time. During All-Star Weekend in 2012, with the release of the Galaxy version of Foamposite, Nike turned the mall's parking lot into a battlefield for sneaker enthusiasts.

Until 2013, Nike basketball shoes were the only giant in the market, and the only enemy was its own Jordan replica sneakers. However, during the "dynasty" period at that time, the overall pattern of the sneaker industry was different. At that time, there were no knitted sneakers. Flywires weren't introduced into mass production until mid-2012, and Adidas' Primeknit was only introduced in 2015 with Ultra Boost. As the popularity of the 2013 Rosherun Sneaker of the Year continues to rise, the fact that consumers no longer care so much about basketball and the story on the court, but more about the simple style, basketball shoes in 2013 when Rosherun showed its popularity. Once upon a time, sneakers were keen to evolve and change, using color to create different styles. But Rosherun's concept is the concept of a cicada, a calm-hearted twist on inexpensive materials to make sneakers that fit people's needs.

? Roshe was conceived as a brand new force, and from that point on, the focus was on the sneaker trend that was more fit to wear and didn't have as much technology. Flyknit's style uses a higher-end weave material to create the same style, and this technology has instead set a new stage for Adidas, which has dominated the market with Ultra Boost, NMD, Yeezy. At the same time, Nike's basketball shoe division continues to be the birthplace of the spirit of innovation, creating sneakers with innovative effects, but such an aesthetic design is not suitable for today's different customers and mass trends. The decline in demand has led to an increase in the price of sneakers.

In 2014, Nike's Rosherun shoe made the whole group a lot of money, and some shoes that were not used as the main style, such as the Air Huarache, were also wildly sought after, this pair of shoes did not have a large market share in Nike's plan, and Nike initially had almost zero expectations for the market share of this sneaker. Large companies often invest a lot of money in researching the leaders of sneaker culture, because the sneaker community comes from native fashion trends. If brands want to lead such a trend with a lot of money, that success is short-lived. Basketball shoes are a capital-built business, where athletes are paid more than nine figures to wear brand-designed sneakers, and such advertisements generate consumer desire to buy.

If you look further into sneaker trends, Nike basketball shoes have been hit in various ways lately, thanks to Steph Curry and Under Armour. You've probably heard the story a thousand times that Steph Curry was dumped by Nike and didn't want to create his own signature shoes for him, which led to Nike's self-defeating. Now signed with Under Armour, Steph Curry has had the best season of his career and can even go down in NBA history. At the same time, Under Armour's design of the Curry series is also very appropriate, and what can compete with Nike's basketball shoe series is not only Curry's wonderful performance, but also its understanding and precise positioning of modern sneakers.