Chapter 336 Commercial Development
However, Shen Feng got not only an annual salary in the Jianye team, but also various bonuses that were almost equal to the annual salary.
After joining Inter Milan, the same is true!
If Shen Feng can perform in the Inter Milan team like last season's Jianye team, scoring 30+ goals and assisting 15+, and helping the team win the Serie A, Italian Cup, and even the Champions League, the total amount of bonuses he can get will not be less than his annual salary!
If it can really help the Inter Milan team return to the top, the club's major shareholder, the wealthy Suning Group, will definitely not be stingy with heavy bonuses, and it is very likely that on the basis of the contract provisions, it will increase the weight again!
In addition, no matter whether Shen Feng can adapt to the European arena or not, and how long it will take to gain a firm foothold there, it will not affect his popularity and status in the Dragon Country!
Just like superstars like Ronaldo and Messi, Shen Feng's future income, the team's annual salary and bonuses, will only be a part, and it is not a big head!
One of the most valuable examples is Yao Ming, who has now been appointed as the chairman of the Dragon Basketball Association, when he played for the NBA Rockets, his highest annual salary was only about 100 million Dragon Dollars, but his annual income could reach up to 4 or 500 million Dragon Dollars!
Big head is from all kinds of commercial endorsements!
Just a sneaker contract is worth his annual salary!
The same is true for Shen Feng.
After confirming that he could sign a contract with Shen Feng, Suning Group converted Shen Feng and began to help Shen Feng maximize his commercial value, first of all, to help him discuss endorsement matters with Nike, the jersey sponsor of the Inter Milan team.
Nike and Adidas, the two world's largest sports companies, have actually been eyeing Shen Feng for a long time, as early as the 2017 season, when Shen Feng just emerged in the Dragon Super League, they had revealed that they wanted to sign Shen Feng, but at that time they were holding the mentality of picking up leaks, and the endorsement fee to Shen Feng was only 1 million US dollars, and Shen Feng, who had changed the contract with the Jianye team and whose annual salary had increased to 20 million dragon dollars, was not short of money to spend for the time being, and did not sell himself cheaply.
Then, Shen Feng soared into the Dragon Country team, and by the end of the 2017 season, Shen Feng not only helped Jianye Team win the double championship of the Dragon Super League and the FA Cup, but also almost single-handedly escorted the Dragon Country Team into the World Cup finals, making his popularity peak in the Dragon Country!
Nike and Adidas, at this time, they can no longer ignore Shen Feng and others, and Shen Feng has become the person they must sign!
If you want to sign Shen Feng at this time, the endorsement fee for a year is only one million dollars, which is definitely not enough, at least more than 10 million dollars!
However, Nike and Adidas still behaved like chicken thieves at this time, insisting on signing a long-term contract with Shen Feng for at least ten years, obviously still wanting to take a turn on Shen Feng.
Although Shen Feng doesn't care much about business matters, he has full confidence in his future, and knows that his business value is by no means limited to this, and of course he will not sell himself cheaply.
He insisted that a contract could only be signed for a maximum of three years, and after three years, a new contract would be negotiated, and the endorsement fee would naturally have to be negotiated again!
Shen Feng has such a big market behind Longguo, even if he can't reach the height of Ronaldo and Messi in terms of career, the commercial value of his body will not be lower than Ronaldo and Messi, but will be higher than them!
Just like Yao Ming at the beginning, at the peak of his career, he was not as good as Kobe, O'Neal, and James, but when his annual income was at its highest, it was higher than Kobe, O'Neal, James and others.
Throughout last year, Shen Feng's sneaker endorsement has been arguing with Nike and Adidas, and he has been unable to reach a consensus and complete the signing, but he has missed the World Cup and Asian Cup one after another.
Now that Shen Feng has completed the signing of the Inter Milan team, after the Asian Cup, he will go to Europe and officially enter the core of international football.
With the Inter Milan club knocking on the side and adding fuel to the fire, Nike took the lead in compromising and fully accepted Shen Feng's signing conditions, and signed a three-year contract with Shen Feng with an endorsement fee of 1,500 euros a year.
However, after the expiration of this contract, Nike has the right of first refusal to renew the contract with Shen Feng under the same conditions, that is to say, after three years, no matter how high Nike's competition companies - Adidas, Under Armour, and even Li Ning, Anta, and 361° of Dragon Kingdom give Shen Feng an endorsement fee, Nike can match and complete the renewal of the contract with Shen Feng.
In this way, although it is possible to be cheated by the competing company, after three years, they deliberately offered Shen Feng a sky-high endorsement fee to force Nike to match, but Nike believes that with Shen Feng's influence, no matter how much endorsement fee he has to pay every year, they can earn back from the vast Dragon Country market, or even dozens of times!
With Shen Feng's current influence in the Dragon Kingdom, the commercial value is not only limited to sports, but also involves all aspects!
Prior to this, Shen Feng did not let go of the commercial endorsement business in a big way, and he was also very cautious when choosing partners, so there were not many endorsement contracts actually signed.
Now after joining the Inter Milan team, his brokerage affairs have been handed over to a professional sports brokerage company under Suning Group, and the company has specially allocated him a brokerage team covering all aspects of talent to be responsible for his business development related affairs.
Shen Feng only needs to put forward his own bottom line and guidelines, and other things will be completely let go, let the brokerage team do it, he only needs to sign and get the money.
Now, his exclusive brokerage team is in full swing, contacting and negotiating with many merchants and enterprises who are eager to establish cooperative relations with Shen Feng, and the good news is frequent.
Shen Feng and the Inter Milan team officially signed - that is, he signed the contract - the day after the quarter-final with the South Korean team, and now the semi-finals with the United Arab Emirates team have not officially started, and the exclusive brokerage team that has just taken over his brokerage business for only two or three days has won a number of endorsement contracts for him, with a total value of more than 100 million euros, and an average annual endorsement fee of 20 or 30 million euros!
The brokerage team swore that at least they could sign an endorsement contract of the same scale for Shen Feng, but Shen Feng had already passed the word and asked them to limit their one-year endorsement contract to ten copies as much as possible, because Shen Feng could not have too much time to spend on these things!
Although according to Shen Feng's requirements, when the brokerage team helped him negotiate the contract, they had set the cooperation conditions very leniently, almost reaching the minimum standards in the commercial endorsement contract, but the process that should be there, such as shooting advertisements, print ads, attending related activities and other things, is also essential, and it is bound to involve some of Shen Feng's energy.