Chapter 461: Market Potential

Shen Feng didn't think about it now, and he wanted to be on the same level as the "King of Balls" Pele.

That's too long for him!

Although Shen Feng is at the peak of his career, he is still steady and down-to-earth.

In this game with the Uruguay team, the Dragon Country team's actions are also quite steady.

Although there is still a certain gap between the FIFA rankings and the Uruguayan team, the gap in strength has been narrowed a lot compared with the World Cup in Russia.

Not to mention that the current Uruguayan team is not the strongest team.

As a result, in the face of the targeted tactics of the Dragon Country team, the Uruguayan team, which had vowed to win, almost had no chance, and lost 1:2.

Although the Uruguayan team occupied the offensive initiative and suppressed the Dragon team on the field, the goal was scored by the Dragon team first, and it was one in each half, and the Uruguayan team did not seize a mistake in the Dragon team's defense until the final stage of the game and scored a goal.

This goal can't even save face.

However, the Uruguayan team doesn't care too much about face, participating in this Confederations Cup, they are just to complete the task of FIFA, and they don't think that they must win the championship, otherwise they will not only send a substitute lineup.

The Dragon Nation team took the lead in the final of this year's Confederations Cup, which was really unexpected by many people.

In the first two years, although the Dragon Team won the Asian Cup and the Copa America one after another, it still has no status in international football, and it is far from being comparable with those world powerhouses.

In the past two years, as Shen Feng and more and more Dragon Country players have landed in Europe and successfully gained a foothold, Dragon Country Football has made some of its own voices in international football.

FIFA welcomes the rise of Dragon Country football!

With a population of 1.4 billion, Dragon Country is definitely the last football market in the entire football circle that has not yet been fully opened!

The football market does not have potential just because there are many people.

To say that the land is big, Russia has the largest land area, to say that there are many people, and India's population is more than one billion, but the potential for the opening of the football market in these two countries is far from being comparable to that of the dragon country!

Although football is the number one sport in the world, there is also a problem of acceptance in different countries.

For example, in the United States, the major leagues of football are not even the four major leagues of American sports, and the market size, not to mention that compared with the "national sport" of the United States - football, even the smallest of the four major sports leagues in the United States, the basketball major league, is far from enough.

However, the strange thing is that the people of Longguo have an abnormal complex for football, even a few years ago, when Longguo football sank in the trough and was "black for all", fans' enthusiasm for football has never decayed.

Maybe it's because of the origin of football, which can be traced back to Kemari in ancient Dragon Kingdom?

No one can say badly!

Now, with the Dragon Country team's record rising step by step, football in the Dragon Country has finally been treated as it should be, and the market is developing better and better, but there is still an unreachable gap from the center of world football - Europe!

The size of the football market in Dragon Country has now reached 100 billion, but compared with its unlimited potential, the scale developed now may not even be one-tenth.

Saying that the football market potential of Dragon Country is trillions is definitely not nonsense, but based on scientific data.

To give just a simple example, in the past 2020, Shen Feng's genuine jerseys sold 30 million pieces in the Dragon Kingdom, and counting the 40 million sales in 2019, Shen Feng's personal jerseys have sold 70 million pieces in the Dragon Kingdom.

Although it can't be said because of this, the number of Shen Feng's die-hard fans is 70 million, but even if you make a discount, there will always be 35 million!

What is the concept of 35 million fans who are willing to spend real money on the football industry?

At present, among the five major European leagues, the United Kingdom, which has done the best business development, has a total population of only 66 million, and if you deduct the population of Scotland, Wales, and Northern Ireland, the number is even less!

Italy's total population is less than 60 million.

Can half of the population of England and Italy be fans?

However, the number of fans in Dragon Country is definitely more than 35 million, and if the potential of the football market is fully developed in Dragon Country, doubling the number of fans on this basis is at least, and it is possible to triple it!

Even if the number of fans exceeds 100 million, in the Dragon Country, which has a population of 1.4 billion, the proportion of fans is less than one-tenth!

In countries such as England and Italy, where the football market has been fully developed, the proportion of fans in the total population of the country will definitely not be less than one-tenth.

100 million fans, each person spends 1,000 yuan in the football industry every year, and the size of the football market in Dragon Country is 100 billion! Each person spends 10,000 yuan per year in the football industry, and the size of the football market in Dragon Country is 1 trillion!

Is 10,000 yuan a lot?

Shen Feng's genuine jersey is officially priced at 199 yuan in the Dragon Kingdom; Now the average price of season tickets for live matches in the Dragon Super League is about 2,000 yuan; A pair of professional football boots costs two or three hundred for genuine versions.

These expenses, in the football market, are actually small, and the big ones are in other business models.

For example, TV broadcast royalties, which are billions or tens of billions of dollars per year; Commercial sponsorship - The current commercial sponsorship of the Dragon Super League team is almost equal to nothing, and the club is almost always operating at a loss, and there is no capital protection, let alone profit.

And a powerful and famous veteran giant like Inter Milan has a total revenue of 6.7 billion euros a year, which is converted into dragon currency, which is more than 5 billion!

If you can really make this industry bigger and stronger, it will not only benefit football clubs, players, and related institutions and companies, but also all other aspects.

It's still too early to say that the potential of Dragon Country Football is fully stimulated, but the current level of development is enough to make people covetous.

FIFA is now trying to find a way to get a piece of the football market in Dragon Country.

The company of Dragon Country is now also a big customer of FIFA, and the trump card in FIFA - the World Cup, and now more than half of the commercial sponsorship comes from Dragon Country!

In order to promote the development of the football industry in the Dragon Country, FIFA is now actively promoting the Dragon Country to bid for the World Cup.