Among the first batch of fan readers sold by "Century Network Football" magazine, there are many people who reacted like Wang Kaiwen, and when they saw the report article, their first reaction was quite surprised, they all felt that it was a 'headline party', and they were extremely skeptical of the authenticity of the content of the article.

A 22-year-old Chinese coach who took charge of a Championship team?

That's!

After reading all the content, plus the pictures in it, interview dialogues, etc., I believed that it was indeed true.

Afterwards, most of the people reacted in unison, and hurried to share it with the others.

"Lao Wang, have you ordered "Century Network Football"? Have you read the new issue? As mentioned above, there is a 21-year-old young man who has become the manager of Millwall! Millwall are a Championship team! ”

“……”

"Hey, hey, hey! Guys! Stop working! Look at this magazine! It said that the head coach of the Championship team Millwall is Chinese! ”

“……”

"I have big news! In "Century Network Football", an exclusive interview with the Chinese coach coached in the Championship! Did you know? There are teams in the Championship that are Chinese head coaches! ”

“……”

"How is this possible? Can you believe it? I've never heard of a Chinese coach in Europe? Publicity? I haven't heard of it at all! ”

“……”

"This is incredible, it's nonsense! 21 years old? Championship manager? Or a Chinese coach? ”

“……”

In just half a day, many people knew about it, and other media outlets also received the news, and they were not sure whether the news was true, but it did not prevent them from reprinting it.

Soon the Internet was flooded with reports.

The speed of online news is much faster than that of the fixed-point release of "Century Network Football", and only seven hours later, the "22 Chinese coaches coached by the Championship" were on the search list.

Soon people who don't care about football will search for it.

The media on the Internet are reprinting the content of the magazine "Century Network Football", most of which are direct pictures, and they are also famous from the "Century Network Football" magazine, and many of the reports are not detailed, just a brief approximation.

This is tantamount to overwhelming propaganda.

As a result, many people went to buy the "Century Network Football" magazine, and for a while, the new issue of "Century Network Football" magazine suddenly became in short supply, and many sellers took the opportunity to order quickly.

Century Network Media Company has long been prepared for this, and in order to make this issue famous, they doubled the number, but in front of the huge fan base, double the number is still too little.

Century Network Media Company reacted quickly and decided to continue printing new issues of the magazine.

This is an emergency response.

The disadvantages of paper media are still obvious, in the face of huge market demand, they can not provide enough 'goods' in the first time, once they miss the opportunity to sell, that is, after a few days, most people know the news, the news will expire 'moldy', and there will be no selling point at all.

The Century Network Media Company held an internal meeting and decided to set the sales period at 'one week' and the number of additional prints at 'three times'; within a week, as long as all the magazines are sold out, there is no need to continue to 'cover' the news, and they can put the news publicly on the official website, so as to attract many new readers and maximize the expansion of benefits.

At the same time that "Century Network Football" was a big hit, the discussion among fans on the Internet was also very hot, and fans were surprised by the content of the news.

"A 21-year-old Chinese coach?"

"At such a young age, you're coaching in the Championship?"

"Millwall? I haven't heard of it, but England seems to have this team. ”

"Millwall are a team in London!"

"But is that true? It's too fake! 21 years old! I've heard of talented players, I've never heard of talented coaches! ”

"A talented coach must also be able to find a job!"

"The report in the magazine says that since Zhang Yang took charge, Millwall's results have been on the rise, and they have all been ranked in the top six in the league!"

"You can find the latest Championship team rankings online, but isn't Millwall's manager Dennis Wise?"

"That's outdated!"

"There aren't a few media outlets that follow the Championship coverage! The domestic news is updated too slowly! ”

“……”

While surprised, there was also a lot of discussion that followed.

There are also a lot of reports on "World Network Football", but in general it is only a brief introduction, and the details are gone, and fans are eager to know more news.

Like what--

How did this youngster become Millwall manager?

How is his coaching level?

What kind of team are Millwall? Who are some of the most famous players? Some fans found the only video of Millwall's game for this, which was the most glorious moment in Millwall's history - reached the FA Cup final, met the opponent Manchester United, but unfortunately the result was a heavy defeat, the game was completely invisible, Millwall has any level at all, but at least there is a reference, fans watched the game clearly, "It turns out that Zhang Yang coaches this team!" ”

Just when domestic fans were sensational about the report of "World Network Football" and were eager to know more news, the direct competitor of "World Network Football", "World Football", did not feel very good.

"World Football" is a well-known football magazine in China, each issue of sales can reach 200,000 copies, each issue sells 200,000 copies, annual sales of nearly 3 million copies, in terms of sales, "World Football" has reached the level of domestic premiership, even comparable to the sales figures of the top NBA magazines in the United States, the sports industry magazine, is already one of the top.

The scale of "World Football" is larger than that of "World Network Football", but because it is only a magazine, the strength of reporters is still very weak, and most of the news still relies on external media channels, and there are many more text editors belonging to the magazine than interviewing reporters.

Within "World Football", the editor-in-chief in charge of European football is Zheng Zhiguo.

When Zheng Zhiguo saw the report of "Century Network Football", he was immediately a little annoyed, "Such a big news was first known by the little reporter of "Century Network Football"? "This news alone is enough to greatly increase the sales of "Century Network Football".

But it's not just this phase of sales.

When a reader orders an issue of a magazine and thinks the content is better, they are likely to order the next issue.

This is a long-term impact.

For example, the original sales of "World Network Football" had 100,000 copies, and the sales of this issue skyrocketed to 300,000 copies, so there will still be new readers to subscribe to the next issue, and the average sales may reach 150,000 copies, or even more, which is equivalent to directly and rapidly improving performance.

This is an example of how important scoops are to the media.

Zheng Zhiguo was angry.

"World Football" also has a reporter stationed in the UK, whose name is Li Lei, Li Lei is also very shrewd and capable, and can always interview big news, but "World Network Football" got the scoop first.

Zheng Zhiguo immediately called and scolded Li Lei fiercely, and then he only had one sentence, "Check!" Check it out for me! If the news is true, go to Millwall for an interview immediately! We also want to have an exclusive interview, and it is best to have a good relationship with this Zhang Yang! ”

Li Lei on the other end of the phone was a little confused, he really hadn't heard of any Chinese coaches, and professional clubs in the UK would hire Chinese coaches?

How could it be!

But he can only deal with the past with a bunch of 'yes' and 'definitely'.

When he put down the phone, Li Lei thought about what Zheng Zhiguo said, and he always felt that it was unlikely, but he still got to work - to conduct a web search.

This is what Li Lei is good at.

Li Lei is the only reporter of "World Football" stationed in the UK.

He also has a heavy job to do.

"World Football" has a monthly magazine, a semi-monthly short magazine, and occasionally a semi-annual magazine, of which the British football part occupies a large space, almost every day, Li Lei every week, has to complete more than three reports and articles.

It's simply impossible.

The profession of media journalists is not comparable to other writing work, they need to go out to do interviews, and then write reports based on the content of the interviews, often writing a report in advance, that is, to do several interviews everywhere.

A lot of times, interviews are for nothing.

First of all, the content of the interview, it is impossible to have characteristics every time, and some interviews are meaningless, such as an ordinary league, what is the point of doing an interview? Basically, just knowing the score, the two clubs are not well-known, and the reader will naturally not be interested.

Again, it's normal for interviews to be fruitless.

Some big people can be interviewed if they don't want to, and those small people don't need to be interviewed.

Li Lei needs to make great efforts to complete his work tasks.

Li Lei does not have Li Jiandong's perseverance and diligent work spirit, but his work performance is still outstanding, because he took shortcuts - a lot of interview content is not the news learned through interviews at all, but according to British media reports, he does a bit like copy editing work, searching for the latest football reports, and then summarizing the report, removing the meaningless, finding key and useful things, and writing a very attractive report.

In the past year, Li Lei has been doing this.

The advantage of this is that the work becomes quite easy, only one or two hours a day is enough, and the disadvantage is quite obvious, he will not have the latest reports, and the content he writes is outdated.

The media cares most about whether the message is out of date.

It doesn't make any sense to write what everyone knows about in a report article.

But Li Lei's performance is still good, because there is no live broadcast of the Premier League in China, and most fans don't know about the Premier League, so the news that has been out of date for a week will be the latest news in China.

Li Lei began to 'work'.

After searching for 'Millwall' keyword, I immediately found the relevant news, Millwall has been in the spotlight lately, and there are many related reports on the Internet, most of which are praising Millwall's achievements.

Then Li Lei found what Zheng Zhiguo said: Millwall's head coach Zhang Yang.

"It's really ...... 21 years old? Chinese Coach! It's incredible! Li Lei sighed in surprise, and searched with the keyword 'publicity', and found a lot of news in an instant.

This time the news was not so good......