Not only that, but the NBA will enter the big era of jersey advertising next year! Don't underestimate this small advertising right on the jersey, through it, every NBA team can play a lot of tricks in business development.

These 500 players on NBA 0 teams are the league's most important asset. Any commercial development needs to be through the participation of players. And as the player's own IP, their name, and their portrait are all commercial elements worth developing. Whether it is the player's signed sneakers, headphones or glasses, etc., through media exposure, brand publicity can often achieve twice the result with half the effort...... Of course, that's not all, but as a player, in addition to signing autographs and taking photos with everyone in your free time, you must also expand your appeal and influence on social media. This also plays a significant role in the commercial value of a player. According to a report by the American media "Daily Sports Business" on April 19 this year, the total number of Twitter followers of Nike's five biggest NBA players is 5.69 million, the total number of Facebook fans is 84.06 million, and the total number of Instagram fans is 4.88 millionlikes) for 40111 times. During this period, Under Armour's Stephen Curry brought 16,967 interactions on social media. The appeal of the big stars in the NBA can be seen from this. In fact, with the emergence of short video social software such as Snapchat and Periscope, the interaction between players and fans will become closer and more convenient. Snapchat's burn-and-burn feature greatly enhances the thrill of the moment users get information, and Periscope, which offers live streaming, makes it possible to live stream sports events between people – can't afford a ticket on the sidelines? You can see the live stream from the sidelines on Periscope. Currently, numerous NBA stars including Carmelo Anthony, James Harden, Stephen Curry, Anthony Davis, and many others are using both software.

Think about it, even if the sponsor casually asks the players to post a short video related to commercial promotion, the effect is probably higher than just text and pictures......

As the co-founder of the social software Slyce, Warriors star Stephen Curry was already keenly aware of the broad business prospects of social software earlier. Similar to The Bleachers, a website dedicated to player handwriting, Slyce is a social app that connects players and fans directly from point to point. Considering the inconvenience of having players manage multiple social media at the same time, Slyce is an app that allows you to have a player post on all of their social media posts in one place – and again, it's convenient for fans who care about those players. A few months ago, Curry, the founder, held a Q&A with fans at Slyce. When the players start to do the media, the joints between "events, media, and business" will be opened, and the power of business will burst out to a greater extent.

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Relying on Mr. Stern to make the cake bigger, a lot of dollars, euros, and yuan poured into the purses of each team. TV broadcast revenue, ticket revenue, advertising revenue, merchandise sales revenue, as well as the aforementioned jersey sponsorship, stadium naming fees, etc.

According to the data, from the 001-0 season to the 014-15 season, the average revenue per team in the NBA increased by $170 million from $91.86 million, and the total revenue of the entire league rose from $660 million to $5.18 billion. On Forbes' latest list, the New York Knicks are ranked first among all teams in the league with a present value of $000 million, the Lakers are in second place with $700 million, and the New Orleans Pelicans (current value of $650 million) are in last place.

On the player side, the income is mainly composed of salary income and endorsement income. Salary income from playing. But anyone who can play in the NBA, even if it is only a contract with a base salary, is already a millionaire, which is one of the reasons why players who are hovering in the development league want to play in the NBA.

Salary: In fact, for the top stars in the NBA, the salary from the team is usually only a fraction of what they earn. Taking James as an example, the total income of the little emperor in 015 was $65 million, of which $0.8 million was salary income and $44 million was endorsement income - far exceeding salary income. In the 015-16 season, the average salary of an NBA player was $400,000.

Endorsement income: In terms of endorsement income, sneaker contracts usually account for a relatively large proportion, and according to the different levels of influence of the players, the hierarchy of their contract levels is quite clear - roughly divided into three categories: commodity contracts, cash contracts and signed sneakers.

Merchandise contracts: Players who go to a tryout after they are not selected, or who are on a small-ball team, are often offered merchandise contracts. Brands distribute seasonal sneakers to these players for games and training. Usually, merchandise contracts specify the number of boots a player can provide in a year, or a limit on the total price ($5,000 to $10,000).

Cash Contracts: Most players in the league get cash contracts, and usually a rookie will sign a three- to four-year contract with a brand. At the end of the contract, the brand holds a "matching clause". Like the NBA's free market, the brand can match any new offer from other brands that this player accepts.

Signed Sneakers: There are very few players with signed sneaker contracts, and there are only 10 players in the entire league, including James, Curry, Irving, and Harden. In 015, Harden signed a 1-year $100 million signed sneaker contract with Adidas, James signed a lifetime contract with Nike estimated to be worth about $400 million-$500 million, and Curry also signed a contract extension with Under Armour until '04.

The 018 CBA All-Star Weekend came to an end in Shenzhen. Since Yao Ming became the chairman of the Chinese Basketball Association in 017, many reform measures of Chinese basketball have been carried out in an orderly manner, which has been reflected in this CBA All-Star Weekend. After CBA operates independently, the CBA is gradually on the right track, but has the gap with the NBA narrowed?

The CBA is responsible for promoting the progress of China's basketball industry, but at the same time, it cannot get rid of the natural attribute of profit-oriented. In order to make a profit, it is only part of the game to make the game more exciting, but also to increase interaction with other industries to attract and convert more fans, in order to gradually expand market share. (To be continued)