1892 Attention

"You're right, there are some things we have to guard against." Huang Mingxuan became cautious, and he nodded slightly.

"Is this your Donglin Yipin production line?" Zhou Ying and Lin Yu walked together, and Lin Yu took her to a production base of Donglin Yipin today.

"Yes, the most advanced international production line." Lin Yu smiled slightly and said, "My formula was originally a pure medicine preparation, but because the prescription of the medicine is relatively old, the taste and appearance are not very good." ”

"So my mother helped me recruit several chemical synthesis experts from the world to improve the original formula, so now we have our Donglin Yipin series products."

"The packaging doesn't work." Zhou Ying picked up a bottle of sample, she looked at the green packaging, shook her head and said, "This needs to be improved." ”

"Uh... Isn't this package good? Lin Yu was a little surprised to look at the packaging that was not bad, he was a little surprised, he felt that the most important thing about health care products was the effect, and the packaging was secondary.

"You're wrong." Zhou Ying smiled slightly and said: "People rely on clothes, this sentence is not wrong at all, good autumn moon cakes now, some prices have soared to a very high level, but some can only be bought for a few yuan, is there a big difference?" It's not big. ”

"The price is high, it is good to sell, the packaging is good, in fact, now in autumn, the moon cake has changed its taste, what is sold is the packaging, it is a gimmick, your packaging, it gives people the feeling of being an inferior old-quality local product, so if it is put in the pharmacy, I promise, no one will touch it."

"Also, I need to know how you're getting your price." Zhou Ying turned around.

"The cost price of Donglin Yipin's series is 60, and we plan to sell 12." Lin Yu said.

"One hundred and two?" Zhou Ying's brows furrowed even deeper.

"Expensive?" Lin Yu was slightly stunned and said: "We haven't calculated the advertising cost yet, this price is already very conscientious." ”

"It's too cheap." Zhou Ying's words made Lin Yu speechless.

"What kind of people will take key protection products?" Zhou Ying said: "First, the elderly, second, people who are not in good health, but do not want to take medicine, and third, rich people." ”

"And the rich are the main market for key products." Zhou Ying smiled slightly and said: "It's too cheap, they will think it's not up to grade, if you want to do this, you have to hit it off and take the high-end route." ”

"What do you think the price should be?" Lin Yu asked.

"The information you gave me before, I took a general look, I classified these key products, some of them replenish qi and blood, some of them improve the spirit and spirit, and some of them are for longevity, and according to the information you gave me, these key protection products can be used for medicinal purposes."

"Yes, in a way, it's no problem at all." Lin Yu nodded slightly.

"How long does it take to see results?" Zhou Yingdao.

"Up to a week." Lin Yu said with a smile: "This is the biggest difference between our key protection products, like other key protection products, they will only fool you to take it for a long time to have an effect, but ours is different, ours only needs a week." ”

"Well, according to your key protection product, I have divided the price of several levels, from three thousand eight hundred and eighty-eight to thirty thousand eight, and I will also launch the entry version, the hardcover version, of course, the price of the hardcover version is higher."

"Wouldn't that be a little too expensive?" Lin Yu's brows furrowed.

"My brother, your stuff is cheap, will anyone buy it?" Zhou Ying said with some bitterness: "You don't calculate the cost, you have to grasp the psychology of consumers." ”

"Our products, to diversify, now you have launched more than 10 kinds of products, we divide these more than 10 kinds of products into three levels, high and low grades, and our focus is on file products." Zhou Yingdao.

"Why is it in the file?" Lin Yu asked with some kindness.

"Then let me ask you, if you usually buy medicine, will you buy the most expensive or the cheapest medicinal materials?" Zhou Ying asked.

"between." Lin Yu's: "It doesn't have to be too good, it doesn't have to be too bad." ”

"That's right, that's the psychology of most consumers." Zhou Ying smiled slightly: "Marketing is not an easy thing, you have to fully grasp the psychology of consumers, only in that way, you can make your product sales better, want to occupy the market quickly, it is not easy." ”

"Besides, have you figured out that you didn't ask someone to endorse you?" Zhou Ying asked.

"I haven't thought about it yet." Lin Yu thought for a while and said, "But I don't want to use small fresh meat." ”

"That's right, you can't use small fresh meat." Zhou Ying nodded and said: "Now the reputation of Xiao Xianrou is generally not good, and most of their fans are young people, if you want to endorse this product, you still have to find artists of the older generation." ”

"I already have a candidate in my heart, what about you?" Lin Yu smiled slightly.

"I have also been chosen, who are our candidates?" Zhou Ying smiled faintly.

"Why don't we write his name down?" Lin Yu said: "Look at our thoughts, no. ”

"Okay, no problem." Zhou Ying smiled slightly, she took out the pen, wrote down a name, and then handed the pen to Lin Yu, who also wrote down the name.

The two spread out the note, and at a glance, the note of the two people was all three words Li Xianzhong.

"Haha, the hero sees the same thing." The two laughed.

"This old Li, although he is old, is an old drama bone, and has filmed a lot of anti-Japanese war military films, on the screen, he is a hero who is iron-clad, a person who came out of the scene in Bayi, has an aura, and can shake the field." Zhou Yingdao.

"yes, that's what I thought, too." Lin Yu nodded slightly and said, "Our effect, coupled with the influence of that old man, will definitely be able to open the market soon." ”

"But the problem is, that old man never accepts advertisements." Zhou Ying said: "What method do we use to impress him? ”

"That's fine, I'll go find him when I get back." Lin Yu said.

"First of all, he is not short of money." Zhou Ying reminded: "For people who can't be attacked by money, generally speaking, there is no weakness. ”

"Trust me." Lin Yu said seriously: "As long as it is a human being, there will definitely be weaknesses, and that old man is a human being, he must also have weaknesses." ”

"Well, I believe you on that." Zhou Ying nodded slightly, she smiled faintly and said: "This is perfect, okay, I'll plan the plan well when I go back, the first battle, we must win." ”

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