For NBA stars, compared to the real NBA arena, the sneaker endorsement game that relies on popularity and commercial packaging PK is undoubtedly the second battlefield of their secret competition: who has the biggest endorsement contract? Whose signature shoes have the most advanced technology? Who is most privileged with the sponsors? In this kind of secret competition, some people become big winners, but more often they are angry and frustrated.

As we all know, Curry, the league's No. 1 quarterback, has a sneaker brand of Under Armour, and Klay Thompson has signed a contract with the domestic brand Anta; The former relies on its unique vision to form a perfect brand counterattack, and the latter relies on Klay Thompson to promote Chinese brands to the NBA and the world. In this game, the brand's bet is also a business competition, and the story during this period is also very intriguing.

A typical case is the grudge between Yao Ming and Nike, Yao Ming, in a sense, is also a frustrated sneaker war. In 2003, when he was facing a contract extension with NIKE, NIKE was only willing to offer a 4-year $1.6 million ultra-low new contract (Yao Ming signed a 4-year $200,000 contract with NIKE when he was in the CBA, and NIKE thought that the new contract had increased 8 times was good enough), while NIKE provided LeBron with a 7-year $93 million contract at the same time.

After NIKE realized that Yao Ming was angered, they immediately offered him a 7-year contract extension of up to $120 million (the total contract amount is LeBron's full + 2/3 of Kobe's contract amount) in an attempt to save Yao Ming's heart. As long as Yao Ming nods, he is NIKE's new first brother, but Yao Ming categorically vetoed and signed a 7-year contract of only 50 million with Reebok.

From being initially angered by NIKE's 4-year offer of 1.6 million to finally refusing 120 million for 7 years with hatred, in the whole process, Yao Ming's most unacceptable thing is NIKE's former and backward respects. However, Yao Ming's experience is just a microcosm of the various pathos of the NBA super inside line in the sneaker endorsement, in fact, Yao Ming is lucky enough, and the NBA super inside line that is more tragic than him abounds. For example, Marlon, Olajuwon, Robinson, etc. are all signing niche brands at the price of cabbage...

LeBron James, the 2003 No. 1 pick, has great physical attributes and in my opinion can play any position on the basketball court. Whether it's powder or spray, his results on the court are still very successful!

Nike's LeBron series of basketball shoes has reached the 15th generation, the appearance has changed the previous 14 generations to give me a bulky and heavy image, and the biggest change from the previous generations is that Nike is willing to put a big soosh on the TPU heel of the shoe, and this hook is still the opposite, in my impression Nike shoes have such a design is the first time. In addition, the configuration of this shoe adopts the ultimate cushioning combination of ZOOM AIR air cushion for the forefoot and arch of the foot, and ZOOM+MAX air cushion for the rear foot, and the upper is upgraded from the fiery and pure Flyknit to the BattleKnit specially customized for LeBron, which is more tightly woven than the Flyknit. The midsole also has a TPU arch support plate embedded in the midsole for better support.

It can be said that Nike has invested enough money on LBJ's sneakers, used two new technologies, and also put a lot of effort into the color matching, and the "LeBron atch" series launched in 2018 incorporates many of Nike's classic sneaker colors, which won my heart! Of course, it's hard to win the lottery, just take a look.

Kevin Durant, FMVP in the last Finals, against Durant, a player he didn't go to the Warriors, I liked it, but to wrap his thighs...... The food looks ugly, so I won't discuss it here. Position forward on the court, scoring ability is outstanding, although the physical fitness is not as strong as LBJ, but the scoring means are a little more powerful. Adu's shoes have also reached the tenth generation, just like maintaining the low-top design, corresponding to the high-top basketball shoes, it is also easier to match! The configuration of this pair of shoes is made of Flyknit upper + very popular visual full-palm Zoom Air cushion, the foot feels soft and elastic, I like it if I try it, and the catheter that has received general negative reviews on the 9th generation has also been thickened by 10%, and the probability of broken pipe has been reduced a lot.

The bearded James Harden, as the top name of the Rockets, led the Rockets to win the championship, which is the image that those who have become Rockets fans because of Yao Ming want to see the most.

As the top brand of Adidas basketball shoes, the Harden Vol. 2 adopts a low-top design, which is the third pair of low-top sneakers in the top four, and the integrated last + full-palm inner boot design is also popular now, and the thick boost midsole is needless to say, of course, boost has not broken the weight problem, this pair of Harden 2 is not lightweight, and friends who want to pursue lightweight sneakers are estimated to be disappointed. On the outsole, the Y-shaped TPU is the first time I've seen it, and this design is pretty good!

Stephen Curry is the best three-point shooter on the roster, so there's no arguing about that, right? Whether it's half court or not, you can shoot and shoot very fast, these two points are really amazing!

Although the Curry 5 has been released in March, it has not been officially sold yet, so I can only talk about the Curry 4 generation low-top. In terms of appearance, whether it's the 4th generation or the 5th generation, I don't think it's ugly, but I can't understand the configuration, there is no cushioning material since the 4th generation, UA's two midsole technologies Charged, Micro G can't be seen, so it still sells 1299? UA: You're dying! Purely rely on celebrities to make money. So on my list, this shoe has improved in the top three.

Klay Thompson, another Warriors player, is also the only star on this list who endorses domestic brand basketball shoes! Here we must acknowledge the efforts of ANTA in recent years.

First of all, let's talk about the price of shoes, 599 yuan is the lowest price in my list, in terms of appearance, they are all very good-looking, especially its crystal bottom, which adds a lot of points. The upper of this shoe is also the same knitted fabric as the major manufacturers, and the midsole is equipped with an anti-rollover and anti-twist system, but the cushioning is relatively weak, and it still cannot be compared with the old manufacturers in this regard, and Anta still has a long way to go. In addition, let's talk about color matching, more color matching and more choices, Anta may work hard!

Kyrie Irving, the youngest player on the list, has reached the fourth generation of sneakers, and the future is limitless! THERE ARE TWO REASONS TO PUT KYRIE 4 AT THE BOTTOM OF THIS LIST, ONE IS BECAUSE HE'S THE ONLY CELTIC PLAYER I CAN NAME, AND THE OTHER IS BECAUSE HE'S INJURED AND CAN'T PLAY.

Speaking of the shoes themselves, priced at 899 yuan, in addition to Anta, the outsole of the YRIE series sneakers has always been the most attractive, and the biggest feature of the four generations this time is still in the outsole, which adopts a curved groove design and zigzag pattern to provide outstanding flexibility and grip, which is not seen on other shoes. In terms of cushioning, there is no technology in the forefoot, and the rear foot is equipped with a Zoom Air cushion, which is relatively inferior, which is one of the reasons why I think the price is less than 1,000 yuan。。。。。。