"Ding, congratulations to the host for achieving the Player of the Week honor。。。。。。"

"Ding, congratulations to the host for getting the rebounding ability of Bulls player Jerry Sloan。。。。。。"

Jerry Sloan? I'm Cao, this is a big guy! When he was playing, he was more bullish when he was coaching, and the two generations of Utah Twins made Salt Lake City dominate in the West for more than 20 years, especially the second generation of Utah Twins, Boozer and Delon, which was the last playoff opponent that the Rockets in 05~07 wanted to meet, and twice let the Yao Mai combination return home.

It's a pity that Utah's fate is not good, the first generation met Jordan, the second generation met Popovich, and neither won the championship.

But what many people don't know is that Jerry Sloan was a top defensive player when he was a player, and because he knew how to defend, he was able to build a defensive horror Utah Jazz.

And, in addition to defense, he also has a unique skill of grabbing the board, as a guard, he can grab twenty-one rebounds in a game at the highest, which is simply more Rondo than Rondo.

In the last three seasons for which data is available, his highest season was 2.3 offensive rebounds per game, which is almost a statistic that most interior players in the league can accomplish right now.

It can be seen that his ability to grab rebounds is high.

Now that Li Ming has this ability, he is completely a more accurate Westbrook projection, and if his physical fitness can go up another level, then he can definitely leave Westbrook behind.

Unexpectedly getting such a powerful supplementary skill, Li Ming was in a good mood, and Bruce's phone also came in at this time: "Li Ming, tomorrow at 8 o'clock in the morning, I will wait for you downstairs at your house, last time in that tea restaurant, the representative of Nike wants to see you, you remember to be on time." ”

"So fast?" Li Ming was a little surprised.

"Tell me more! The new edition of the Eastern Weekly Championship is all about you, and the Nike representative finally couldn't wait, and just called me, saying that he was going to get on the plane soon, and he would be in Chicago early tomorrow morning, and he must see you! ”

"Alright! That's it! ”

。。。。。。

Early the next morning, downstairs at Li Ming's house, Bruce unsurprisingly changed to another car, and at the same time as Li Ming sat down, Bruce handed over a contract: "This is a sample of the contract sent to me by the representative last night, you can take a look!" Today they are not mainly talking about contracts! ”

"And what are they going to talk about?" Li Ming was a little surprised, this means that it is strange enough, he hurriedly came over, and he didn't plan to negotiate the contract.

"They're talking about advertising!"

"Advertising?" Li Ming's voice was a little louder, he didn't expect the other party to talk about this when they met for the first time. Although shooting commercials is a sure thing, generally speaking, there is no such thing to talk about this matter so quickly, and according to the process, the contract is negotiated first.

"Listen to me, and you'll know why!" Bruce started the car, drove onto the road and then spoke, "Adi's representative also came to me, and it was yesterday that I probably heard the news, and Nike's came to show his sincerity, I don't think there will be much difference between the contracts between the two sides, and at this time it will be better than other things, such as 。。。。。。 ”

"Advertising?" Li Ming raised his eyebrows, this Bruce is worthy of being an agent, and he guessed Nike's intentions at once.

"And I guess they should be very confident in their ad creative, thinking that it will definitely impress you, otherwise, they wouldn't be in such a hurry to talk about it!"

"Well, it's really possible!" The most important purpose of advertising is to sell sneakers, so the quality of advertising determines the sales of products.

Just as not every milk is called Trensu, and for example, we don't produce water, we are just nature's porters, these advertising slogans that can make people unconsciously say the following lines are successful advertisements.

Because the most important thing about advertising is to make people remember it, and only when they are remembered can the product be remembered.

And Nike obviously has such an advertising idea close to this level, so it dares to talk about this matter as soon as it comes up.

You see, the price is about the same, but we can create a more classic ad for you. With just this one sentence, I am afraid that Li Ming's battle will be decided in an instant.

"Have you read the contract?" Li Ming turned to the last page of the contract, in fact, he didn't want to see many things, he just wanted to see what kind of conditions the other party had prepared.

That's what can determine his income, as for the rest, it's all false, a good advertisement can indeed open up sales, but think about it from another angle, is it really important to have a big brand like Adi and Nike?

In Li Ming's view, it is always the player himself who determines the sales of sneakers, and Jeremy Lin's advertising is a god, so it still can't do the LeBron series of sneakers.

That's where sneaker sales come from.

Li Ming doesn't know about marketing, but he knows what determines the value of sneakers.

"I've seen it, it's almost the same as Adi, it's all a sharing contract, the more shoes you sell every year, the higher the endorsement fee you can get!"

"So how many years should I sign a contract? Three years? Five years? ”

"I took a look!" Bruce glanced at Li Ming, "You can only account for one percent of Nike's contract share, Adi's is slightly higher, but it's only 1.1 percent, these two numbers are too small, so we sign a two-year short-term contract, and when you come to the price, just sign a little higher!" Of course, Jordan's share of Nike's contract is only 4 percent, and if you want to exceed 3 percent, you'll probably have to get a regular season MVP within two years, which is a bit difficult! ”

The league is now full of newcomers, and any team has a potential newcomer, and experts predict that the number of players who can become the league's first person within five years is almost more than ten.

Therefore, in the next two years, it will be as difficult for Li Ming to win the regular season MVP as it is to lead the current Bulls to break the record for the longest winning streak in the regular season.

"It's okay, there's still two years to go! Take it easy...... Li Ming is not in a hurry, there is a bug in the honor system, and he is destined to become an existence that surpasses Jordan.

Three percent is still too small for him, and what he wants to do is surpass Jordan, not only for honor, but also for everything including sneaker endorsements.

As long as Jordan created a myth, he will break it.

"Oh, it's here!" The car soon arrived at the tea restaurant where they had last met with the Mizuno representative, and outside the restaurant, two middle-aged men in suits and leather shoes were waiting.