Many people don't know that Cameron is the British Prime Minister, but they must know that Flyer Jordan is a basketball superstar, and many people don't know that Xi Jinping is the 7th president of China, but they must also know that Peter Pan's Kobe Bryant's jersey is No. 24. This is the influence of the NBA, the allure of basketball that has swept the world, even more than the leaders of the country.

The NBA's penetration of China comes from Yao Ming, the Rockets' No. 11 center. Since then, the NBA has entered the Chinese market with a strong commercial basketball style, and a large number of Chinese fans love the NBA, because of Yao Ming's pride complex as a Chinese, the Rockets have undoubtedly become the home team of the Chinese, and CCTV's ratings have also become hot. With the rapid development of the NBA in China, the attention of Chinese fans is not only limited to the Rockets, but also other NBA teams such as the Bulls, Lakers, and Heat have also won the favor of a large number of Chinese fans. Especially since Yi Jianlian, Sun Yue, Jeremy Lin and other Chinese players were selected for the NBA team, it can be said that the NBA has a stable and countless fans in China, and Chinese fans support far more than Chinese players, such as James, Duncan, Irving and other foreign stars also have a large number of fans in China.

With a unique commercial atmosphere and a Yao Ming, the NBA has opened up the Chinese market, swept China, won a large number of fan support, and earned huge economic benefits. At the same time, the NBA has entered China, to a certain extent, so that China's basketball can be popularized, further expand the social and market foundation of Chinese basketball, promote Chinese basketball and international exchanges and cooperation, more and more young people who love sports participate in basketball, NBA Chinese players join the national team, BA with advanced training concepts and scientific training methods, help to rapidly improve the training level of Chinese basketball, BA international leading event management and operation means and methods, It can provide useful reference and reference for Chinese basketball.

In the following, we will explain the influence of NBA culture on Chinese basketball through the comparison between the NBA in the United States and the CBA in China, point out the advantages of the NBA, and the shortcomings of the CBA, and provide useful suggestions for Chinese basketball.

I think the first is the commercialization of the NBA, the times, BA implements a high-salary salary system, BA since its inception, the popularity is getting higher and higher, basketball stars emerge in endlessly, and the strong brand effect has aroused generations of young people to chase their basketball dreams, believing that through their own efforts, they will play perfectly on the court and become the heroes of the times and achieve success.

Founded in 1946, the NBA is an independent institution with no government background and all corporate operations, and achieving profitability is a necessary condition for the survival of the NBA, and its development to this day, after 69 years of history, is enough to show that the viability of this institution exists throughout the long process. The NBA has accumulated a strong cultural soil, and has a perfect operating mechanism in publicity, training, selection, rule-making, tactical cultivation and star manufacturing, etc., and acts in full accordance with the rules, and the concept of the legal system is implemented throughout the league. Our CBA was founded in 1995, and it has only been 20 years so far, and the basketball association has an official background, strong political color, and poor commercial operation ability, so it can be said that it is a baby who has not been out of swaddling clothes. Although we have borrowed a lot of NBA systems and rules, many aspects are still very immature and need to be improved in subsequent developments. In addition, our CBA still has a strong national sports color, and the entire league is not for profit, but for the Olympic goal, the National Games and other gold medals. To a certain extent, the national system has a positive effect on the Olympic strategy, but for the commercial operation of the CBA, the politically charged form of the national system may become the ring orange of development when the CBA develops to a certain extent, and we need to actively adjust it and let the CBA run forward on its own at the appropriate time.

Secondly, it is the shining point of the NBA, the draft. The United States is a multi-ethnic country, with a large number of immigrants, which means cultural diversity and openness, and the NBA draft is not racist, tends to be civilian, and can receive excellent basketball training even if there are no good living conditions. We can see that basketball is more of a home field for black brothers, a paradise for players to show their basketball talent and love for basketball. Not only that, but the main force of the draft is not many college students, and they are generally highly educated, which is one of the reasons for the high quality of NBA players.

The difference between CBA and NBA players is reflected in the selection, the NBA draft, from high school leagues and college leagues to numerous training camps, and the ubiquitous courts. It can be said that as long as you are gold, you will definitely shine. That's where the NBA comes in. Some people say that in college league, no one will criticize you for any mistake you make, and college league is all about laying the groundwork for you to get into the NBA, for a grinding process. Of course, the entry of draft players from all over the world is also a beautiful landscape. U.S. players under the age of 20 must pass the draft and force them to complete high school before they can enter the NBA. This is only a very small number of highly talented athletes, the vast majority of players are given the opportunity to enter the NBA after finishing college, and even many players have the opportunity to enter the NBA when they graduate from high school, and choose to participate in the NBA draft after college. On the other hand, Chinese athletes are used as a selection object from the beginning to cultivate talents, which is a single path, Chinese players often give up their studies in advance, lack of systematic cultural knowledge learning, BA statistics, graduation from college, age to join the NBA, regular season personal technical statistics, these three contents, can not be found in the CBA. Players with a high level of education can quickly grasp some strategic and tactical basketball rules, understand the coach's tactical intentions, improve their reading ability, and find ways to defeat their opponents, while Chinese players often rely on coaches in terms of skills and tactics. In the United States, basketball and other sports have become one of the ways for many children from poor families to go to school, as long as you play well, you can be given a scholarship in high school, as long as you work hard enough, basketball talent is high enough, it is very easy to enter college, enter the NBA, the high school league with a huge foundation, and the college league continues to provide fresh blood for the NBA. If Chinese students want to play basketball, they must give up formal school studies and pay higher tuition fees, and the space for development is extremely narrow, and many talented athletes without financial strength are buried.

Again, the NBA is people-oriented, very caring for players, players have injuries, must comply with the instructions of doctors and coaches, do not get a certificate of recovery from injuries, are not allowed to play, unlike the Chinese concept, vow to die for the country, BA emphasizes personal heroism, give players full personality to show space, there is passion, BA does not exist harmony, game first, friendship second, through fair competition, encourage fierce competition, to conquer the opponent, is the best way to respect.

The NBA is a place of sexual flamboyance, where a group of independent and diverse players grow. Malone will say something when he takes a free throw, my sweet boy, for your daddy to score this goal; Mahler always put 25 cents in his bracer before the game to motivate himself because his father in middle school told him after watching a game that your performance is only worth 50 cents; Jordan always put on his college team pants before playing. Hairstyles are an important means for NBA players to show off their individuality, and Iverson's hairstyle has once become the signature hairstyle of Chinese streetball lovers. There are also a variety of tattoos, which is a stage for players to show their personality, and Chinese player Yao Ming is one of the few players who does not have tattoos, but feels nondescript in the NBA. Looking back at our CBA, the game scene is too dull, aside from the reason for the ball skills, the single personality of the players has a great impact on the players' ball skills. We need to encourage more players with more personalities, so that at least mentally it can make the Chinese team stronger, and we do need to encourage diverse personalities, as long as it is good for the group and good for the society, it is commendable. Sometimes, it's not that our players don't have personality, but that under the suppression of traditional Chinese concepts, the personality is extinguished, and while the personality of the players is suppressed, we also suppress some of the players' basketball talents, so that they can't play to the fullest on the court. We make an excessive distinction between personality and morality, having personality does not mean not having morality, Jordan, Duncan, Nash, O'Neal and other players are all role models for NBA players.

Finally, the NBA's high-tech basketball level is very ornamental, most of the BA fans are middle-class propertied people, and the fans put a lot of money and property into supporting the development of the NBA career, which is also a huge capital chain for the NBA career. Of course, the NBA also pays great attention to the interaction with fans to expand the number of fans.

The level of economy and competition in the CBA and NBA is the main factor that determines the number of fans. The fan base includes a wide range of fans, watching the game live, watching live TV, and following through the news. The economic level determines people's consumption concept, the economy of the United States is the first in the world, the Engel coefficient is low, and people can spend more money to buy things other than daily necessities, so sports consumption has become a hot spot for people. A large number of fans participate in basketball in various ways, and ticket revenue and TV broadcast fees are an important part of the NBA's revenue, which are the contributions of fans to the NBA. Of course, this is also the result of decades of development of the NBA, and it is inseparable from the NBA's pleasing level of competition and viewing value. In the early days of the CBA, the number of spectators in many stadiums was very small, and the organizers often organized students and military personnel to cheer on the scene, and there was no way to talk about sports broadcast fees and ticket revenue. Over the past ten years, with the continuous development of China's economy and the continuous improvement of people's living standards, the competitive level of the CBA league has become higher and higher, and the number of fans has increased, and basketball has become an indispensable part of the life of fans. Clubs can also make a profit on ticket revenue and broadcast fees. The decisive factor in the impact of an event is its competitive level, publicity, BA on a global scale, fans can vote for their favorite stars through websites, movie theaters, promote the NBA on TV, establish the NBAL, the NBA Development League, and also cooperate with Columbia to produce NBA TV series, the NBA is also closely linked to the modern high-tech Internet, BA also advocates public contact, people bring their children to the stadium park to watch the game meet the stars, participate in fun games. In my opinion, charity activities are the most successful means of publicity that the NBA has made, and in off-season, the influence of the NBA has been deeply infiltrated into social welfare undertakings. Many well-known players read to unsound children during the March Reading Month, and the Child Protection Month in April is back in action, including donations for foundations, school welfare homes, and so on. In the process, the players have strengthened their sense of social responsibility and work ethic, and have created a good social image for the NBA as a league, and people are more willing to participate in this activity.

The NBA, with a strong commercial atmosphere, high economic profits, strong spectacle, open and high-quality draft system, scientific selection of players with great basketball talent, people-oriented heroism, giving full play to the personality of players, and the support of tens of thousands of fans, these cultures have a significant impact on Chinese basketball and provide many useful suggestions for the development of Chinese basketball.

Many people don't know that Cameron is the British Prime Minister, but they must know that Flyer Jordan is a basketball superstar, and many people don't know that Xi Jinping is the 7th president of China, but they must also know that Peter Pan's Kobe Bryant's jersey is No. 24. This is the influence of the NBA, the allure of basketball that has swept the world, even more than the leaders of the country.

The NBA's penetration of China comes from Yao Ming, the Rockets' No. 11 center. Since then, the NBA has entered the Chinese market with a strong commercial basketball style, and a large number of Chinese fans love the NBA, because of Yao Ming's pride complex as a Chinese, the Rockets have undoubtedly become the home team of the Chinese, and CCTV's ratings have also become hot. With the rapid development of the NBA in China, the attention of Chinese fans is not only limited to the Rockets, but also other NBA teams such as the Bulls, Lakers, and Heat have also won the favor of a large number of Chinese fans. Especially since Yi Jianlian, Sun Yue, Jeremy Lin and other Chinese players were selected for the NBA team, it can be said that the NBA has a stable and countless fans in China, and Chinese fans support far more than Chinese players, such as James, Duncan, Irving and other foreign stars also have a large number of fans in China.

With a unique commercial atmosphere and a Yao Ming, the NBA has opened up the Chinese market, swept China, won a large number of fan support, and earned huge economic benefits. At the same time, the NBA has entered China, to a certain extent, so that China's basketball can be popularized, further expand the social and market foundation of Chinese basketball, promote Chinese basketball and international exchanges and cooperation, more and more young people who love sports participate in basketball, NBA Chinese players join the national team, BA with advanced training concepts and scientific training methods, help to rapidly improve the training level of Chinese basketball, BA international leading event management and operation means and methods, It can provide useful reference and reference for Chinese basketball.

In the following, we will explain the influence of NBA culture on Chinese basketball through the comparison between the NBA in the United States and the CBA in China, point out the advantages of the NBA, and the shortcomings of the CBA, and provide useful suggestions for Chinese basketball.

I think the first is the commercialization of the NBA, the times, BA implements a high-salary salary system, BA since its inception, the popularity is getting higher and higher, basketball stars emerge in endlessly, and the strong brand effect has aroused generations of young people to chase their basketball dreams, believing that through their own efforts, they will play perfectly on the court and become the heroes of the times and achieve success.

Founded in 1946, the NBA is an independent institution with no government background and all corporate operations, and achieving profitability is a necessary condition for the survival of the NBA, and its development to this day, after 69 years of history, is enough to show that the viability of this institution exists throughout the long process. The NBA has accumulated a strong cultural soil, and has a perfect operating mechanism in publicity, training, selection, rule-making, tactical cultivation and star manufacturing, etc., and acts in full accordance with the rules, and the concept of the legal system is implemented throughout the league. Our CBA was founded in 1995, and it has only been 20 years so far, and the basketball association has an official background, strong political color, and poor commercial operation ability, so it can be said that it is a baby who has not been out of swaddling clothes. Although we have borrowed a lot of NBA systems and rules, many aspects are still very immature and need to be improved in subsequent developments. In addition, our CBA still has a strong national sports color, and the entire league is not for profit, but for the Olympic goal, the National Games and other gold medals. To a certain extent, the national system has a positive effect on the Olympic strategy, but for the commercial operation of the CBA, the politically charged form of the national system may become the ring orange of development when the CBA develops to a certain extent, and we need to actively adjust it and let the CBA run forward on its own at the appropriate time.

Secondly, it is the shining point of the NBA, the draft. The United States is a multi-ethnic country, with a large number of immigrants, which means cultural diversity and openness, and the NBA draft is not racist, tends to be civilian, and can receive excellent basketball training even if there are no good living conditions. We can see that basketball is more of a home field for black brothers, a paradise for players to show their basketball talent and love for basketball. Not only that, but the main force of the draft is not many college students, and they are generally highly educated, which is one of the reasons for the high quality of NBA players.

The difference between CBA and NBA players is reflected in the selection, the NBA draft, from high school leagues and college leagues to numerous training camps, and the ubiquitous courts. It can be said that as long as you are gold, you will definitely shine. That's where the NBA comes in. Some people say that in college league, no one will criticize you for any mistake you make, and college league is all about laying the groundwork for you to get into the NBA, for a grinding process. Of course, the entry of draft players from all over the world is also a beautiful landscape. U.S. players under the age of 20 must pass the draft and force them to complete high school before they can enter the NBA. This is only a very small number of highly talented athletes, the vast majority of players are given the opportunity to enter the NBA after finishing college, and even many players have the opportunity to enter the NBA when they graduate from high school, and choose to participate in the NBA draft after college. On the other hand, Chinese athletes are used as a selection object from the beginning to cultivate talents, which is a single path, Chinese players often give up their studies in advance, lack of systematic cultural knowledge learning, BA statistics, graduation from college, age to join the NBA, regular season personal technical statistics, these three contents, can not be found in the CBA. Players with a high level of education can quickly grasp some strategic and tactical basketball rules, understand the coach's tactical intentions, improve their reading ability, and find ways to defeat their opponents, while Chinese players often rely on coaches in terms of skills and tactics. In the United States, basketball and other sports have become one of the ways for many children from poor families to go to school, as long as you play well, you can be given a scholarship in high school, as long as you work hard enough, basketball talent is high enough, it is very easy to enter college, enter the NBA, the high school league with a huge foundation, and the college league continues to provide fresh blood for the NBA. If Chinese students want to play basketball, they must give up formal school studies and pay higher tuition fees, and the space for development is extremely narrow, and many talented athletes without financial strength are buried.

Again, the NBA is people-oriented, very caring for players, players have injuries, must comply with the instructions of doctors and coaches, do not get a certificate of recovery from injuries, are not allowed to play, unlike the Chinese concept, vow to die for the country, BA emphasizes personal heroism, give players full personality to show space, there is passion, BA does not exist harmony, game first, friendship second, through fair competition, encourage fierce competition, to conquer the opponent, is the best way to respect.

The NBA is a place of sexual flamboyance, where a group of independent and diverse players grow. Malone will say something when he takes a free throw, my sweet boy, for your daddy to score this goal; Mahler always put 25 cents in his bracer before the game to motivate himself because his father in middle school told him after watching a game that your performance is only worth 50 cents; Jordan always put on his college team pants before playing. Hairstyles are an important means for NBA players to show off their individuality, and Iverson's hairstyle has once become the signature hairstyle of Chinese streetball lovers. There are also a variety of tattoos, which is a stage for players to show their personality, and Chinese player Yao Ming is one of the few players who does not have tattoos, but feels nondescript in the NBA. Looking back at our CBA, the game scene is too dull, aside from the reason for the ball skills, the single personality of the players has a great impact on the players' ball skills. We need to encourage more players with more personalities, so that at least mentally it can make the Chinese team stronger, and we do need to encourage diverse personalities, as long as it is good for the group and good for the society, it is commendable. Sometimes, it's not that our players don't have personality, but that under the suppression of traditional Chinese concepts, the personality is extinguished, and while the personality of the players is suppressed, we also suppress some of the players' basketball talents, so that they can't play to the fullest on the court. We make an excessive distinction between personality and morality, having personality does not mean not having morality, Jordan, Duncan, Nash, O'Neal and other players are all role models for NBA players.

Finally, the NBA's high-tech basketball level is very ornamental, most of the BA fans are middle-class propertied people, and the fans put a lot of money and property into supporting the development of the NBA career, which is also a huge capital chain for the NBA career. Of course, the NBA also pays great attention to the interaction with fans to expand the number of fans.

The level of economy and competition in the CBA and NBA is the main factor that determines the number of fans. The fan base includes a wide range of fans, watching the game live, watching live TV, and following through the news. The economic level determines people's consumption concept, the economy of the United States is the first in the world, the Engel coefficient is low, and people can spend more money to buy things other than daily necessities, so sports consumption has become a hot spot for people. A large number of fans participate in basketball in various ways, and ticket revenue and TV broadcast fees are an important part of the NBA's revenue, which are the contributions of fans to the NBA. Of course, this is also the result of decades of development of the NBA, and it is inseparable from the NBA's pleasing level of competition and viewing value. In the early days of the CBA, the number of spectators in many stadiums was very small, and the organizers often organized students and military personnel to cheer on the scene, and there was no way to talk about sports broadcast fees and ticket revenue. Over the past ten years, with the continuous development of China's economy and the continuous improvement of people's living standards, the competitive level of the CBA league has become higher and higher, and the number of fans has increased, and basketball has become an indispensable part of the life of fans. Clubs can also make a profit on ticket revenue and broadcast fees. The decisive factor in the impact of an event is its competitive level, publicity, BA on a global scale, fans can vote for their favorite stars through websites, movie theaters, promote the NBA on TV, establish the NBAL, the NBA Development League, and also cooperate with Columbia to produce NBA TV series, the NBA is also closely linked to the modern high-tech Internet, BA also advocates public contact, people bring their children to the stadium park to watch the game meet the stars, participate in fun games. In my opinion, charity activities are the most successful means of publicity that the NBA has made, and in off-season, the influence of the NBA has been deeply infiltrated into social welfare undertakings. Many well-known players read to unsound children during the March Reading Month, and the Child Protection Month in April is back in action, including donations for foundations, school welfare homes, and so on. In the process, the players have strengthened their sense of social responsibility and work ethic, and have created a good social image for the NBA as a league, and people are more willing to participate in this activity.

The NBA, with a strong commercial atmosphere, high economic profits, strong spectacle, open and high-quality draft system, scientific selection of players with great basketball talent, people-oriented heroism, giving full play to the personality of players, and the support of tens of thousands of fans, these cultures have a significant impact on Chinese basketball and provide many useful suggestions for the development of Chinese basketball.