Telecom Sports is an emerging online media outlet based in London's West End, which can also be described as 'new media'.

The term 'new media' is quite big, but most people in China don't think that there is anything special about 'new media', such as 'Sohu', 'Xinlang', and 'Tengxun' in China, all of which are online platforms developed in the 90s, and all have large-scale media websites, while traditional media such as 'Xinhua News Agency' and 'People's Daily' are becoming more and more declining.

The development of the information age has brought about changes in the lives of ordinary people, and media channels and platforms have also changed.

This seems normal.

But the situation is different in the UK, where 'new media' is very rare, and most of the 'new media' have just been established and then closed down, because the British media industry is already saturated.

Two hundred years ago, the British elite began to subscribe to the Times in London, and the newspapers at that time were still known as the Daily Globe Record and the World Journal.

Fifty years ago, the media industry in Britain was very developed, and most of the famous newspapers such as The Sun, The Guardian, and The Daily Telegraph were established during that period, and the next 30 years were also the most glorious period of the newspaper industry.

In the past two decades, computers have become more and more popular, the Internet age has developed, and the British media industry has also developed, whether it is newspapers, magazines, or television stations, almost all of them will have their own websites.

The British public is also accustomed to landing on familiar media sites, rather than new ones.

In a saturated media market, Telecom Sports, which has no offline business, stands out, as it is a new company that was established two years ago.

Nor did Tele Sports start from scratch, their core members were spun off from the network division of The Telegraph, and several members left the Telegraph to set up a company called the Telecommunications Technology Network, and then invested in the creation of the online media of Telegraph Sports.

It's a small company, and it's a small media.

After the creation of Telecom Sports, it has grown very rapidly, and after successfully attracting investment, their website is updated every half hour, attracting many Internet users, and the company has grown rapidly.

Rather than relying on offline sales and relying on traffic and core news content as its main means of revenue, Telecom Sports and other London-based media outlets have no relationship with each other, and their news content and analysis only publish their own opinions, unlike other small and medium-sized media, which are influenced by 'higher-up' media.

Telecom Sports has also attracted more users in this way.

The same is true when it comes to reporting on Millwall FC, with most of the small and medium-sized sports media in London headed by Football News and London Sports News.

Telecom Sports, on the other hand, has no relationship with other media outlets and only publishes its own views on the site.

Wigan Athletic's home game against Millwall was the highlight of the Championship round, and Telesports also reported on it, but their analysis was different from other media outlets, and it was in favor of Millwall.

'Millwall have won thirteen of their last fifteen league games, drawn just two and picked up the most points, and they are the best performing team in the Championship.

"Wigan Athletic against Millwall is worth watching, but Wigan Athletic are not necessarily going to win, even though they are top of the league, but that's just the points scored when Denice Wise was in charge of Millwall - so maybe it is a denial of Wise's coaching ability, but when the young Zhang Yang took the helm of Millwall, Millwall's results became quite good, and that alone is enough to affirm Zhang Yang's coaching ability, he is still very young, but he has already proven his ability with his results!"

"Everybody has to face this!"

"So when Wigan Athletic meets Millwall, our focus may be on what Zhang Yang can do in the game against Wigan Athletic, rather than the other way around, which is very unfair to a newcomer!"

When Zhang Yang saw the report of "Tele Sports", he couldn't help but feel gratified.

The entire offline and online media, who spoke for Millwall, spoke very little, and most of them went to support Wigan Athletic, as if Millwall would definitely lose.

"Telecom Sports" is really discerning!

Zhang Yang immediately made a decision: In the future, reporters who see "Telecommunications Sports" must be treated differently, answer every question patiently, and leave the time to deal with other reporters to "Telecommunications Sports" reporters.

————

March 10.

There is only one day left before Wigan Athletic's home game, and after intense training, Zhang Yang and Ebenezer walked out of the club together, and the two planned to go to dinner, by the way, about the club.

As soon as they walked out of the gate, the two were stopped by reporters.

Zhang Yang was not going to pay attention, but he saw Frida and a reporter holding a microphone with the logo of "Telecommunications Sports".

Have a BBC?

And "Telecom Sports"?

Zhang Yang stopped with a smile on his face, and prepared to be interviewed in the same place, and there were about ten reporters, and they rushed over in a swarm.

Zhang Yang smiled at Frida, but Frida didn't seem to have the intention of interviewing, and the other reporters wanted to speak, so Zhang Yang pointed to the reporter of "Telecommunications Sports", "You come and ask!" But I'll answer just one question! ”

The other reporters were stunned.

Zhang Yang clicked on a reporter's question and said, 'I'll only answer one question,' wouldn't they be able to ask questions?

The reporter of Tele Sports, a middle-aged reporter with curly hair, seized the opportunity and immediately asked, "Hello, Zhang, it's an honor to interview you." We can all see that Millwall have been doing very well lately, already sitting fifth in the league and as long as they keep their results, they will be enough to qualify for the promotion play-offs. So can you be clear about what Millwall's goals are for the season? ”

Zhang Yang smiled.

'Millwall's goal before Christmas was to stay from the legion but I took over and I told everyone in the squad that we should aim for promotion. We've been moving forward and now we're fifth in the league but we're not going to keep the results, the whole team will keep working hard to get the top two and get a promotion spot, that's what we're aiming for!" ”

The reporter of "Telecommunications Sports" hurriedly recorded it.

The other reporters around her were in an uproar, and even Frida was in an uproar, but her face was not full of disbelief, but full of surprise.

Zhang Yang ignored the reaction of the reporters and was about to leave with Ebenezer, but was stopped by Frida.

"You want an interview?"

Frida shook her head, "I'm not going to ask a simple question, I want to give you an interview, but I don't know your number, so I can only wait here." Don't know when you'll have time? ”

Zhang Yang took out a pen and paper and wrote a number, handed it to Frida, and said with a smile, "Call us, but remember not to let others see it, I don't want the phone to be blown up, otherwise I can only change the number." ”

"Don't worry."

Frida smiled cutely.

The two exchanged very quickly, and Ebenezer was stunned, and only after taking a few steps forward did he react, "You know each other, right?" I mean, you, and the BBC reporter just now. ”

"We used to be colleagues."

"I'll just say! I was just wondering if you fell in love with that female reporter! She looks average, but she is very cute, short and short, Zhang, I think you can try to have a relationship, the cute little woman will be very comfortable to hold, I don't think you have much strength, if you ......"

Ebenezer went on and on.

Zhang Yang's face darkened when he heard this, and he said sarcastically, "I just learned that under your old-fashioned appearance, it turned out to be a lewd-trivial heart. ”

"This should be a compliment."

————

In the BBC's sports news department, Frida is not a pure reporter, but her more important job is to plan the content of the program.

Due to the short time she has been in the BBC for a short time and her working years are also very short, Frieda is still in the stage of accumulating experience, and she will do some interview work on weekdays, and most of the work content is to sort out and review the reports of the news department, and will also do some column content deletion work.

Frida has a strong ability to work, and she can intervene in all aspects of the work of the sports news department, but her biggest dream at work is to rely on her own ability to plan a program.

Now there's a chance.

Frieda has been paying attention to Zhang Yang's coaching in Millwall, and she will watch every game of Millwall carefully, and when she found that most of the media are not optimistic about Millwall, an idea came out of her mind: why not do an episode of a program with 'Millwall Upgrade' as the core content?

If you start collecting information from now on, filming Millwall's training, interviewing the entire Millwall club, until the end of the season, and sorting out the information, as long as Millwall can complete the upgrade, the show will definitely be very hot.

Of course, the downside is that Millwall can't complete the upgrade, and all the work is in vain.

Frieda has faith in Millwall, or rather, she has faith in Zhang Yang.

From the beginning of knowing Zhang Yang, she felt that Zhang Yang would be a successful person, because the other party can always do things that others can't do, for example, in the sports news department, he was poached by the sports foreign media department after only one day, and the other party values his language ability.

After working in the sports and foreign media department for a short time, Zhang Yang went to participate in the program of the radio group again, and his work as a guest was very successful.

After that, Zhang Yang entered the Millwall club.

And then ...... He actually became the head coach of Millwall, it is simply unbelievable, such a magical person, can't he lead Millwall to promotion?

Frida was full of confidence.

She felt that she could take a gamble, and if Millwall could complete the upgrade, the show she planned would become a hit, and it would be like an attractive movie, with a lot of people watching.

Such a show also does not require much investment.

Basically, it is a few people, working for one or two months, and there is almost no cost investment.

Frieda made the decision, she spent three nights writing a program planner, she also began to look up various materials, and she also planned to do several interviews with Zhang Yang and asked if she could enter the Millwall club for filming.

These are all preparations.

After getting Zhang Yang's call, the preparations were almost done, and the next day Frida handed over the carefully prepared plan to the superior editor-in-chief Brand.

"This is my program planner! If it goes smoothly, it will definitely get a lot of ratings. Frida said confidently.

Brand glanced at the plan, took a sip of water, and said, "Put it here first, I'll see it before noon." ”

Frida left with trepidation.

At about ten o'clock in the morning, Brand called Frida, returned the plan to her, and said solemnly, "This plan will not work at all!" There is no need to implement it at all! ”

"Why?"

Frida was in a hurry.

This is the result of more than a week of her work, and the investment is small, the return is large, no matter how you think about it, you can only be appreciated.

Brand looked disdainful, "Frida, you have to be sober!" I don't think Millwall will be able to complete the upgrade! You have to know who their head coach is! Publicity? A Chinese in his early twenties? ”

"What can that guy do! Can his team be promoted? Hahahaha...... It was an April Fool's joke! Frida, you can't be fascinated by that Chinese's face, right? ”

"You're good, but next time you want to think of a more feasible solution! If you're going to say that the Queens Park Rangers can level up, maybe I can believe a little more......"