Chapter 467: Jersey Trademark

Founded in 1948 in Herzogenaurach, Germany, PUMA Chinese Puma, which means Puma, is a large multinational company mainly engaged in the production of shoes and sportswear.

Founder: Rudolf Dassler. Nike's decisive transformation can be seen in the bankruptcy of its former retailers, ShiekhShoes and SportsZone, which had been the largest source of sales for two retailers in the past few months.

On July 13, 2017, according to the report, the Hefei Municipal Bureau of Industry and Commerce supervised and inspected the residence of Anhui Laozhuang Distillery Co., Ltd. 200 meters west of the intersection of North Second Ring Road and Xinbengbu Road, Yaohai District, Hefei City, and seized a total of 14,700 bottles of Yanglanshan aged liquor produced by it, as well as the commodity identification and outer packaging box used for the production of Yanglanshan aged liquor.

The logo of the goods involved in the case is similar to the Niulanshan series of registered trademarks of Beijing Shunxin Agricultural Co., Ltd. Niulanshan Distillery, which is likely to cause confusion, and its behavior constitutes an infringement of the exclusive right to use the registered trademark of others.

In accordance with the provisions of the Trademark Law, the Hefei Municipal Administration for Industry and Commerce confiscated 14,700 bottles of liquor infringed by the parties who infringed the exclusive right to use registered trademarks, marked 3 boxes and 35 cartons, and imposed a fine of 20,000 yuan.

Nike's recently released financial results for the second quarter of fiscal year 2018 ended November 31 showed that Nike's revenue for the quarter was $8.6 billion, a year-on-year increase of 5%, excluding exchange rate factors, a year-on-year increase of 3%.

According to a report provided by the State Administration for Industry and Commerce, there are two main types of 6,758 trademark counterfeiting cases investigated and dealt with in 2014: First, there are two main types

"Using a trademark identical to its registered trademark on the same kind of goods without the permission of the trademark registrant" accounted for 46.36% of the total number of cases;

"Selling goods that are knowingly counterfeit registered trademarks", accounting for 43.24%. Netizen A: Everyone has different ideas, mothers want to give the best to their babies, so I bought caterpillar shoes for my baby, which are comfortable to wear.

Now it seems that it is necessary to wait until the person in charge of this Taobo company comes back, and Xiao Li will try to go to this company again to see if they can give themselves this certificate, and the reporter will continue to pay attention to the progress of this matter.

On the other hand, the fight against counterfeiting also requires the effective supervision of the network through big data and cutting-edge technology.

According to industry insiders, Alibaba has achieved 97% of the filtering of counterfeit goods through network technology, and the remaining 3% are consumer complaints and reports.

According to the previously released "2017 Alibaba Intellectual Property Protection Annual Report", in 2017, Alibaba pushed a total of 1,910 clues related to counterfeiting from more than 50,000 yuan to public security organs across the country, destroyed 1,328 dens, and involved an amount of about 4.3 billion yuan.

In addition, Alibaba's anti-counterfeiting special team and law enforcement agencies in 23 provinces across the country jointly carried out offline anti-counterfeiting; It has also signed strategic cooperation agreements with the public security organs of 12 provinces (municipalities directly under the central government) including Shanghai, Tianjin and Jiangsu to continue to carry out in-depth cooperation.

Recently, the internationally renowned sports and outdoor brands Nike and Adidas have entered the market, and will accurately reach rural consumers through nearly 30,000 village shopping points across the country.

(2018-03-08) When sports trends become an indispensable part of social networking, Adidas first seized this fashion trend and left the boss Nike behind.

But when

After the temperature of the "little white shoes" cooled down, the market seemed to believe more in Nike's strong channels and international influence.

According to the analysis, the problem that Nike faces today is the lack of innovative products and the frequent low-price promotions that come with it.

It can be seen that the growth of Nike Group's gross profit margin has stagnated and the profit margin has declined, which is reflected in the lack of strong thousand-yuan shoes on the shelves.

And CEO ArkParker said at the conference that the company is continuing to expand the VaporMax model, planning to make it available

"The No. 1 performance shoe with a price of $100 or more". She said that when Ms. Li's son came to buy shoes, she told him that they were one-to-one imitations.

Ms. Feng believes that she did not deceive consumers by doing so. Nike has three other new partners: Chris Wood, Cameron Champ and Jimmy Stanger.

Wood is a player on the European Tour, with the remaining two players expected to play on the Tour for the majority of the season.

A month ago, Liverpool were ready to let their young players go out and see the market. The closest to leaving is Woodburn.

However, Liverpool have too much to think about on loan fees. However, it is still necessary to loan the club to guarantee the main team.

Sneakers are never exclusive to boys, and girls may not need to be so professional in their requirements for sneakers, and the next few are more casual.

Putian, Fujian Province, an important production base for the footwear industry in China and the world, is experiencing a storm caused by Alibaba's butterfly effect.

Regarding the progress of the current investigation, a staff member surnamed Xu of the Shanghai Yangpu District Market Supervision Bureau told the "Daily Economic News" reporter on the afternoon of March 16 that the Yangpu District Market Supervision Bureau's investigation of Nike is ongoing.

He said that because all the products involved have been sold out and the relevant webpages have been deleted, it will take time to investigate, collect evidence and verify the work, and Nike is cooperating with the investigation, and the investigation is currently ongoing.

In the sneaker resale market, which directly reflects the popularity of the shoe, Nike's decline is also visible.

In January 2015, Nike's JordanBrand once occupied 96% of the sneaker resale market, and adidas couldn't even get 1% at that time, and now adidas has occupied 45% of the sneaker resale market.

Now, like Nike, Adidas isn't trying to disappear from the hardware landscape altogether — Adidas has announced plans to launch an Adidas version of the Ionic smartwatch in partnership with Fitbit sometime in 2018.

If Nike were to develop a technology that has the power to innovate now, then we would be completely reactive, but for more than 20 years, they haven't really innovated.

Panda told our reporter. Baosheng International's net profit plummeted by 29.7% to RMB394.3 million during the reporting period

"yuan"), 560.6 million yuan in 2016. At the end of January, the company announced that it had received a privatization offer from Pou Chen Industrial Co., Ltd. ().

Pou Chen Industrial is the parent company of Yue Yuen Industrial, the parent company of Pou Son International. According to Baosheng International, the reason for the privatization is that the company needs to invest heavily at a time when the industry is changing, and the privatization is more flexible.

In the 2017 offseason, Nike decided to cooperate with the NBA for 8 years and 1 billion US dollars, that is, players must have Nike logos on their equipment, and the new season NBA has brought a big visual change to the jersey.

Not only jerseys, Nike has also replaced the sock brand Stance as the official socks provider of the NBA.

Unlike previous Adidas, Nike not only allows ads to be added to jerseys, but also allows the Nike logo to be displayed on jerseys.

A person who is stationed in Putian to engage in the sales of high-imitation shoes also told the 21st Century Business Herald reporter that similar to this special action crackdown, it is not uncommon in previous years, but every time it is a resurgence after the limelight, it is impossible to prevent it at all, unless the public security, industry and commerce and other functional departments give up other work and carry out long-term special crackdowns, but even if Putian is contained, what about other places?

When the sports trend became an indispensable part of social networking, Adidas first seized on this fashion trend and left the boss Nike behind.

But when

After the temperature of the "little white shoes" cooled down, the market seemed to believe more in Nike's strong channels and international influence.