That evening, as the Hoffenheim players celebrated in the hotel, the news of Hoffenheim's victory had spread around the world.

Hoffenheim defeated Inter Milan 3-2 to win the 2009/2010 Champions League! 》

"Lu Wenbin scored twice in 3 minutes and added a second to help Hoffenheim win the Champions League!" 》

"Lu Wenbin scored a Champions League hat trick and became the fourth person in history! 》

Hoffenheim becomes the 6th team in Europe and the first team in Germany to win the Treble! 》

"Lu Wenbin's 26 Champions League goals once again set a new European goal record! 》

Fans who pay a little attention to sports can see the news of Hoffenheim winning the championship and Lu Wenbin scoring a hat trick in the final from various TV, newspapers and Internet media channels.

If the Bundesliga or the UEFA Cup has 100 million fans around the world, then the Champions League has 500 million fans.

The global influence of the Champions League is definitely not weaker than that of the World Cup.

Aside from the bonus factor of national honor, many senior fans even think that the technical and tactical level of the Champions League is higher than that of the World Cup, which shows the status of the Champions League in the eyes of fans around the world.

Therefore, Lu Wenbin's decisive performance in the final naturally gained the admiration of a large number of fans.

The original fans were very excited about Lu Wenbin's success, and the new fans were hungry to find out all about Lu Wenbin.

A hat-trick and championship trophy in the Champions League final made Lu Wenbin widely praised by fans all over the world.

Back in Germany, Hoffenheim held a city-wide parade in the county of Rhine-Neckar and the city of Sinsheim, followed by a huge victory celebration at the municipal square of Sinsheim.

Lu Wenbin, along with all the Hoffenheim players, became Sinsheim's heroes.

Even, all over Germany, countless new Hoffenheim fans have been added.

The impact of a Champions League winner and Germany's first treble-winning team is truly unparalleled.

……

After the championship celebration, the club also held a celebratory party, inviting the players and their families to dinner.

Then, everyone scattered in all directions. The players who participated in the 2010 World Cup in South Africa went back to the national team to report and participate in the World Cup.

If you don't have a World Cup, you go on vacation.

Lu Wenbin's Chinese team will not be able to participate in the World Cup, but he will not be able to go on vacation either.

With his continued and stable performance and a more dazzling performance in the Champions League this season, Lu Wenbin's commercial value has ushered in a earth-shaking change.

Not to mention, foreign companies have long accepted Lu Wenbin's identity as the world's top striker, and now they just pay more attention to it.

And domestic enterprises have also forgotten Lu Wenbin's identity as a member of the national football team and are flocking to it.

In the past, everyone was afraid that Chinese football had a bad image in the hearts of the people, but now they have no scruples at all.

Lu Wenbin's performance and honors in Europe have completely overpowered the bad image of the national football team in the hearts of domestic fans and become the most popular sports star, much more popular than Liu Xiang, who won the championship in Athens in 2004.

After all, the base of football fans is much larger than that of track and field fans.

Whether at home or abroad, there are many super large enterprises and big brands looking for Lu Wenbin to endorse.

Everyone has a premonition that Lu Wenbin will win the first FIFA Golden Ball Award this year after the merger, and after Kaka, Ronaldo, and Messi, he will become the new first person in world football.

Therefore, many brands and companies have the mentality of signing endorsements before Lu Wenbin wins the Golden Globe Award and taking advantage of it.

Naturally, Mendes, a shrewd agent, didn't let them get their way.

In addition to really, very sincere offers, many companies and brands that wanted to speculate were rejected by Mendez.

Even so, Lu Wenbin's itinerary for filming advertising endorsements and attending press conferences was still very closely arranged.

Not only advertising endorsements, but also various TV station invitations, there are also a lot.

There is no World Cup competition task, no national team training task, but Lu Wenbin will not be easy, this is destined to be a busy summer for him.

When Lu Wenbin received the advertisement, the world football gradually entered the carnival time of the 2010 South Africa World Cup.

South Africa drew 1-1 with Mexico in their opening match on the first day, and Mexico did not break the curse of the visitors not being able to beat the hosts in the opening game of the World Cup.

As the group stage of the World Cup progressed, some people laughed and some cried.

The 98 World Cup champion France and the 06 World Cup champion Italy were out of the group stage and broke out in a big upset. Portugal and Argentina advanced to the round of 16, retaining a little hope of winning the World Cup and threatening Lu Wenbin's Ballon d'Or.

As a result, Portugal was sent back to his hometown by Spain 1-0 in the 1/8 finals, and Argentina was bloodied by Germany 4-0 in the 1/4 finals, and Ronaldo and Messi completely lost the possibility of competing with Lu Wenbin for the Golden Ball Award.

As for the stars of other teams, no one can threaten Lu Wenbin in terms of personal data, fame, and popularity.

Lu Wenbin's FIFA Golden Ball Award is stable.

On July 11, local time in South Africa, the world's attention to the 2010 World Cup final was staged at the Soccer City Stadium in Johannesburg, and the two teams that have not won the World Cup Spain and the Netherlands fought to the death.

As a result, in the 116th minute of extra time, Andres Iniesta volleyed to help Spain beat the Netherlands, and Spain lifted the Hercules Cup and became World Cup champions for the first time after winning the European Championship in 2008.

The Netherlands, on the other hand, can only continue their uncrowned king.

When the hustle and bustle of the World Cup faded away, fans and media turned their attention to the summer transfer market.

In the summer of 2010, the world's most concerned transfer target was undoubtedly Lu Wenbin.

Although the summer transfer period has started on July 1, Lu Wenbin's contract renewal or transfer has not been finalized.

After the season, Hoffenheim tried to find Mendes to renew Lu Wenbin's contract.

But Hoffenheim's 300 million euros in liquidated damages and only 10 million euros in after-tax annual salary are completely sorry for Lu Wenbin's current value.

As for the higher annual salary, Hoffenheim is not unable to take it, but does not dare to open it, which destroys the team's salary structure too much.

The annual salary of 10 million euros after tax has been significantly increased compared to last season. However, Lu Wenbin's performance of more than 90 goals in a season, 26 goals in the Champions League, leading the team to win the treble, and booking the Golden Ball Award is completely incompatible.

Ronaldo and Messi's annual salaries are higher than Lu Wenbin's, which is unacceptable to both Lu Wenbin and Mendes.

The current Lu Wenbin must have the first year's salary in football to be discussed.

But Hoffenheim, as a German club, obviously did not meet Lu Wenbin's requirements.

Therefore, the contract renewal negotiations between Hoffenheim and Lu Wenbin, from the end of the season to the end of the World Cup, have been without progress, and the two sides are too divided. (Ask for a commuter pass)