According to Forbes, 2017 was a downturn in basketball shoe sales, with sales down 13.6% compared to the past, but perhaps James was the least affected? James' signature sneakers account for the largest percentage of Nike's overall sales, and although the average price of his sneakers is much higher than the average price of $120 USD, it still attracts shoe fans, and it is not only the original signature shoes, but also the side Soldier series is extremely popular.

In addition to LeBron James, the top five also include Kyrie Irving, Kevin Durant, Steph Curry and Michael Jordan in that order.

In June 2003, LeBron stepped into the league as the champion, before which he actually signed a 5-year, $90 million contract with NIKE, so as soon as he entered the league, he had his own signature boots, until today, 14 years have passed, today I will take you to review the evolution of LBJ's sneakers (today is only talking about the original generation, excluding the fighter series, etc.).

In 2003, James officially entered the NBA, which was the first basketball shoe launched by NIKE. The shoes are equipped with Air Zoom air cushions in the forefoot, Air Sole technology in the backfoot, carbon brazing plate in the midsole for excellent cushioning, and SPHRENE memory on the body, which is a sneaker with good breathability. This is the boot that accompanied James through his rookie season, and James won the Rookie of the Season without any suspense. And this pair of sneakers also became the 1st generation of James.

IN THE 04-05 SEASON, THE SECOND YEAR OF ENTERING THE LEAGUE, NIKE LAUNCHED THE NIKE ZOOM LEBRON 2, WHICH NOW SEEMS TO DEFINE THE JAMESIAN SERIES, GIVING PEOPLE A SENSE OF POWER AT A GLANCE, AS IF HERALDING THAT THE LEAGUE IS ABOUT TO USHER IN AN ERA OF POWER. These sneakers are equipped with Zoom air cushions on the front and back, so they naturally have an extraordinary foot feel. This year, James can contribute 27.2 points per game to the team, and he has gradually changed from a rookie to a leader.

In the 05-06 season, in his third year in the league, he became the youngest player in league history to reach 5,000 points, won the All-Star MVP, and led the team to the playoffs. And this pair of Lebron 3 accompanies him to witness these glorious moments one by one. In the 06-07 season, NIKE launched its fourth generation of signature boots, which were avant-garde enough at the time, with NIK's Foamposite technology material on the body, and an inner boot design on the inside of the shoe to provide stronger protection for the feet. This year, the imposing James led his Cavaliers to the Eastern Conference championship for the first time, but it seemed that God thought he was still too young, and in the Finals, he met the old Spurs, and the GDP trio swept the young and vigorous Cavaliers with a record of 4-0.

In the 07-08 season, NIKE launched the lebron 5th generation, the appearance of leather accessories is actually to cover the protective material inside, and the reflection of leather is a unique sense of domineering and technological on the shoelaces. This year, James won the All-Star MVP and the title of the regular season scoring champion, but he was unlucky to meet the Green Army Big Three in the second round of the playoffs and missed the championship again.

In the 08-09 season, this James 6th generation witnessed the first regular season MVP of his life. The tongue is covered with LeBron James' love letter to basketball, showing LeBron James' unquenchable passion for basketball and a life and attitude that keeps moving forward. The wide open collar for easy on and off provides full foot comfort. The lightweight, natural outsole, with the full ball Zoom Air unit and the double Zoom Air unit on the heel to provide players with perfect protection during jumps, is the lightest LeBron James shoe in the past. Carbon fibre heel spacers provide stability, side leather with a breathable tongue, and a Phylon dual-density midsole for transfer in basketball maximizes suspension effectiveness. This year, James lost to the Magic on the floor of the Eastern Conference finals and once again missed the championship.

In the 09-10 season, the LEBRON 7 was launched, with a full-palm Air Max cushion with ultra-high appearance and excellent performance, and the body of the shoe adopts FLYIRE flying line technology to improve the wrapping and breathability of the sneaker. This year's James once again fell with the Cavaliers on the road to the Finals. After 7 years in the league, the championship was not in his hands, and finally after the season, James made a general decision, he left the Cavaliers, went to Miami, joined the Heat, and formed the Heat Big Three with his friend Wade Bosh, and changed his No. 23 jersey to No. 6.

In the 10-11 season, James who went to Miami did not taste the championship, and the Big Three, who were not tacit enough, fell under the iron hooves of the German chariot. The new generation of Lebron 8 still uses the full-palm Air Max air cushion, which is still excellent in appearance and performance.

In the 11-12 season, Lebron 9 generations witnessed the glory of the little emperor "ascending the throne", and finally, in the ninth year of entering the league, he tasted the championship for the first time in his life, won the O'Brien Cup for the first time, and this year, he won the regular season and the Finals MVP at the same time.

In '12-13, NIKE unveiled his 10th generation boots for James, the year he led the team to the London Olympics and won the Olympic title. And in the NBA, it is still thriving, the powerful Big Three, and the unsolvable Janeway connection allowed them to once again win the O'Brien Cup. And James won the regular season and Finals MVP for two consecutive years.

13-14, James's fourth year in Miami, the LBJ series and the 11th generation, this year, the Heat failed to complete their dream of three consecutive championships, and the old and spicy GDP once again took the championship from James. The two-time championship seemed to sober up a lot, and at the end of the season, he announced his return to the Cavaliers, and he knew what he should bring to his hometown at the peak of his prime, so the juggernaut who had left four years ago for his dream returned to his hometown full of honor, and this time, his return must have made a difference in the city.

As the first sneaker to return to his hometown, NIKE can also be said to have done his best, the full-palm zoom air cushion provides super cushioning, and the cool appearance is also a highlight, 14-15 season, the first season of the returning Cavaliers, he successfully brought the team to the finals, but the injury of the team's core guard Irving once again made him a lone hero, and the championship missed him again.

In the 15-16 season, unconsciously, the LBJ series has reached the 13th generation, this time, James is no longer a lone hero, the Cavaliers with Irving and Love, even if they are 3:1 behind in the finals, they still stubbornly defeated the Warriors. It also fulfilled James' long-cherished wish and brought Cleveland its first championship trophy. But in the big drama of the finals, James was not wearing the 13th generation, but SOLDIER 10, which also made Zhan 13's situation embarrassing.