After the advertisement is placed on the whole network and on various TV stations......

Marketing & Publicity Department.

Many people are also a little nervous.

Can you not be nervous, they have never done such a sword-like advertisement before.

The product advertised this time is the third generation of "Tongjia Intelligent Robot" that will be released by Tonghua's brand "Tongjia". It is probably a household robot similar to "sweeping robot", "air purifier", "air humidifier", "smart AI speaker" and so on.

Compared to other competitors in the market......

Tonghua's home intelligent robot is actually just like that.

Probably like some of the other competitors in this space, Five Five Open.

In addition, the sales volume of the product has a lot to do with the advertisement itself and the intensity of the advertisement.

Like the first two generations of Tonghua "Tongjia intelligent robot" advertising,The style is relatively steady and steady,Although there are no characteristics,But there is nothing bad about it,For promoting sales,It can only be said,Strong and unsatisfactory。

It's the style of advertising this time......

How so......

It's like you can stabilize your development, but you want to make a wave and make a big news.

Even, after collecting some information about the house circle, the copywriter who designed the narration also added a line with a slightly abusive nature.

For example, "There is true love in the world, and there is no road race for Yaga hentai", "Stupid, even if you buy this for me, I won't thank you" and so on.

Whether this advertisement can promote sales or not, to be honest, is still very metaphysical.

But!

Zhang Weisi, the department manager, is quite confident.

On the one hand, after hearing Mo Shao's dubbing, he once again found the feeling of heartbeat.

On the other hand, it is his trust in the chairman.

The chairman is the most far-sighted man in Tonghua Company! He is the founder of Tonghua company!

Zhang Weisi dared to bet on his salary, and the chairman definitely made this decision to link with the housing circle after carefully investigating the market of the housing circle. After all, it is impossible for this kind of business tycoon to issue some orders without thinking, and every decision he makes must have a reason, which has been carefully deduced and considered. In other words...... The chairman thinks it can be done! That's definitely going to work!

The other side......

Li Xiaoci's father also suddenly sneezed in the office.

What's the matter, why do people say I'm handsome behind my back every day! Sick of it!

……

Soon, as the advertisements were placed in the market.

A certain city, early in the morning.

A group of middle school students sat drowsy on the school bus, after all, seven o'clock in the morning is still very sleepy.

There is a hanging screen above the bus that plays the morning news, so some middle school students who are used to waking up early and are more awake can watch the morning news on TV to relieve their boredom. As for those who haven't woken up yet, they naturally continue to catch up on sleep on the school bus.

Then......

An ad in the middle of the morning news grabbed everyone's attention.

This is the advertisement of the third generation of household intelligent robots of Tonghua Company, theoretically no one should be interested in advertising, but, when I heard the voice-over, more than a dozen sleepy middle school students in the school bus also opened their sleepy eyes at the same time with a very tacit understanding, as if they noticed something, they quickly raised their heads, and their expressions were surprised and dazed.

"Hey, hey, didn't I hear Sophia's voice just now!"

"I don't know...... I remember that I felt like I heard a super cute voice. ”

"It's an advertisement." A bespectacled middle school student explained to the student next to him, "It's a TV commercial, but it's over." The voice of that voice actress is really cute, you guys pay attention to it later, maybe I'll play it again. ”

Then, as if hearing the words of the middle school students, the advertisement quickly played again on the screen.

But......

I haven't waited for everyone to come back to it.

The advertising break is over, and the morning news is back in earnest.

"Why so fast!" A chubby student wailed, "It's too fast, this ad!" ”

"Oh yes! Where's my Sophia? Labor and management should not watch the news, labor and management should watch advertisements! ”

"I didn't hear you clearly...... Can you stop inserting news in ads!! ”

"What kind of advertisement can actually make my favorite young lady Mo Shao dubbing?"

Someone else said excitedly: "...... Tongjia intelligent robot?" Buy! Definitely want to buy! It just so happened that my mom was asking me what I wanted for my birthday this month, and I said that I wanted the buyer to use an intelligent robot to reduce the burden on my mother...... Hey! I'm such a genius! My mom must have been impressed. ”

……

Late at night, a chubby fat house is also drinking Coke, yes, it's better to drink two portions together, enjoy the happiness of double servings, and click on the latest episode of an animation.

Even under the mature trend of paid viewing, there are still a small number of groups who are unwilling to make money for watching an animation, and many people would rather sacrifice their viewing experience, such as the content of the latest two episodes that cannot be watched, or a two-minute brainwashing advertisement. And this fat house, yes, he is also one of them.

However, just when he was ready to mute the ads as he had done before and go do something else......

The advertising in his ears suddenly stiffened his hand holding the mouse.

This familiar sound......

Sophia, like Lee!

However, this two-minute-long brainwashing ad is not only this one, but also many business ads. In other words, after the first advertisement about "Tongjia Intelligent Robot" at the beginning ended, the subsequent ad was no longer the one he wanted to listen to again.

Therefore......

Given that I didn't hear it clearly the first time.

This fat house also made a resolute choice......

Refresh, refresh, refresh!

That's right, the painful part of these video sites is that you, as a white prostitute, waited for two minutes for the ad to end, but if you accidentally refreshed it, you have to watch the ad again. Especially in many cases, there are too many viewers, the server is stuck, and you have to refresh, therefore, many white prostitutes' parties are quite complaining about this situation, and they usually don't refresh if they can't refresh.

But......

This time it's different.

He couldn't believe it himself, he didn't even want to watch the animation because of an advertisement, he just wanted to refresh the ad continuously, listen to the narrator, and listen to the devil sell cuteness to himself...... This kind of thing, in the past, was absolutely incredible.

So the question is, your favorite paper man's wife sells you a smart home product in a tsundere tone, as her man, do you choose to buy it, or choose to cruelly refuse?

Do you still need to think about it?

I'm buying up!

……

Kyoto TV.

Every day, the staff here will count the ratings for each time of the day and report them to the top management of the TV station, and the popularity of the TV station will also be counted because the TV station's programs are broadcast simultaneously on the Internet.

However, when the director of Kyoto TV saw the statistics, he couldn't help but say, "What's going on with these ratings peaks?" There wasn't such a spike before, right? ”

Yes, on the ratings graph he saw, basically every once in a while, there would be a small sharp corner suddenly protruding on the graph, which looked completely abnormal.

Hear this......

After looking at each other, the employees replied, "That...... Director, it seems to be because of an advertisement. ”

The director was stunned: "What do you mean?" ”

"Oh...... That's the case, we also went to check, and found that all the peak ratings were the same ad, and in addition, we also had the highest popularity when we played this ad on the network. The man below replied.

"You mean, the ratings of an ad are higher than the ratings of the feature film?"

"Uh-huh." The subordinates nodded in agreement.

"......" the director looked confused.

What the heck!

I have been the director of Kyoto TV for a few years, and on weekdays, the number of viewers will fall off a cliff when it comes to the advertising period, and it will not rise back until the feature film begins.

It's the first time he's seen a commercial that's more popular than a TV show!

In recent years, there are more viewers who like to watch advertisements than those who like to watch feature films? Is there something wrong with their heads? It's not scientific!