There is some popular science in this chapter, the author tries the water, and then considers how much proportion of ink will be inked in the future, *^_^*

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There are not many membership clubs, and there are not many five major leagues, because this beautiful sounding system is actually a poison wrapped in candy for football clubs.

Modern football is becoming more and more expensive, and the cost of a season is high, especially the burden of players' wages is getting heavier and heavier, and it is difficult to maintain the membership fees of ordinary clubs.

Therefore, it is necessary to rely on the health of the club, and be able to cover its own expenses with its own income (match days, stadium peripherals, sponsorship contracts, broadcast fee sharing, bonuses, real estate operations, etc.), but with the current transfer market and salary level, there are very few that can operate well.

Take the transfer as an example, now a good player has to pay 20 or 30 million, which is basically equivalent to most of the annual membership fee of a club like Barcelona.

Spain forced the membership system in 92 years, leaving only 4 membership clubs in La Liga, because the membership system has caused many clubs to fall into debt crisis.

This is a system that is only suitable for small clubs at the top of the pyramid and at the lower levels, and the most famous clubs are of course Real Madrid, Barcelona and Bayern.

The Premier League is actually a very suitable place to implement a membership system from an environmental point of view, why? Because of its high and relatively reasonable share of broadcast fees.

As long as you stay in the Premier League and run it carefully, even if you are not that rich, the Premier League can guarantee you to survive.

But the reason why membership clubs haven't sprung up in England like Spain once did is because the modern corporate system originated in England.

Moreover, most of the clubs were established during the Industrial Revolution at that time, which was a place that advocated private ownership, so naturally there would not be too many products similar to public ownership.

But the FA is not allowed, otherwise there would be no team like Manchester United born, this is not the point, the point is always the question: how to survive after the membership system, and live well.

Madels took a sip of red wine, and just now introduced the current status of the membership system of the five major leagues to Mackqin, and his mouth was dry.

Moistening his throat, he continued: "The types of membership systems that exist now can be simply divided into three types, the regional pure membership system represented by Real Madrid and Barcelona; the joint membership system represented by Bayern; and Benfica, a historical remnant of a large number of paid members, but which has actually been transformed into a corporate system."

"In other words, there are no procedural hurdles, and the biggest difficulty is how to design a healthy membership management that allows Liverpool to maintain the competitiveness of the top team," said Mackin with a touch of his chin.

Maddles nodded, it was true, and he continued: "Take Liverpool as an example, all the annual income in the past few years is about more than 300 million, the expenditure is about the same, and the salary is the majority, so it is best to make tens of millions of profits every year, and most of them are flat or even loss-making."

"You want to play with the membership system, if it's just out of emotion or impulse, I suggest you don't do it, I've studied it in the past two months, it's a dead end for most teams, maybe you're going to hurt Liverpool and become a sinner from the hero you are now"

"And," Maddles continued, "how do you buy the club from the current Moores family and then transition to membership, there are huge procedural hurdles, and they don't wait for the members to scrape together the money year after year."

Mark Qin shook his head, stood up and put his pocket in his pocket, looked at the sunlight outside the window, and said leisurely: "It's not emotional, I've been thinking about this since last summer, Liverpool is very special to me"

Especially when it involves the emotions of his two lives, he really hopes that it will always be good and brilliant, without any other thoughts and purposes, just out of pure love.

"I have a dream, I hope it will continue to be brilliant, never suffer the same bumps and turbulence as before, and come back again and again, it sounds like a legend, but it is actually an ordeal for the fans who face it every day"

"But Liverpool is a bit of a declining city, it's the limit to support two Premier League teams, it doesn't have as much potential as London and Manchester"

"So apart from the local Moores family, it is difficult for foreign capital to stay in charge for a long time, because now the Premier League is becoming more and more competitive, and you have to invest in it to achieve results."

"Most of the team's profits are only enough to survive, even if foreign capital comes, unless there is a lot of money that can't be spent, just for fame, otherwise it won't last long."

"What's more, since they are individuals and organizations, they will also have their own financial problems, and this year's Icelandic consortium of West Ham United is a clear example."

"So if you want to be organizationally stable, only membership is best for Liverpool, and then there is the question of financial stability, which I have also thought about, Liverpool is in a glorious period now, and there are actually a lot of fans all over the world"

"The main problem it faces is that the local fan base is too small, and I estimate that the number of members who can afford to pay the membership fee for a long time is only tens of thousands, and local members are the foundation of the membership system."

"So many people's doubts about the membership system also officially come from this, the local fan base is not enough, it is impossible to ensure financial stability, but after thinking about it for a while, I found that this has gone into a misunderstanding"

"The membership system, to ensure the stability of the organization, financial we can design another set of supporting system, not completely rely on membership fees, if only rely on membership fees, a club like Barcelona can not avoid sinking"

Madells listened carefully and nodded, "I understand what you said, organizational stability and financial stability are indeed the most important thing for a club."

"Membership does ensure organisational stability, but it's not so easy for clubs to stay competitive in the Premier League, as I've learned during this time, so what are you going to do?"

Ma Qin turned around and sat down again, his heart was almost smooth, in fact, the most important thing about success or not is the business model.

"Lao Ma, you are from a financial investment background, you help me with a staff officer, we can do a mixed ownership system, and integrate the advantages of these types of membership systems"

As soon as Madells heard it, he understood, "Are you planning to bring in strategic investors?" And then absolutely controlled by the fans? ”

Mackin nodded, signaling that he was right, the model between Bayern and Benfica just now opened a skylight for him, and it seemed that all of a sudden.

"In terms of organizational structure, learn from Bayern, Bayern is ostensibly a joint-stock company, but it is absolutely controlled by the Bayern Fan Association, so it is essentially a membership system, and then three strategic investors of Adi, Audi and Allianz Asset Management were introduced to integrate resources."

"We can also use this, and Liverpool has a small local fan base, but there are a lot of them all over the world, so we can divide paid members into three types"

"A kind of VIP member, a wealthy person, a kind of registered member, who has the right to vote by paying an annual fee, and a kind of ordinary member, who has no voting rights but has membership privileges"

"In fact, there are not too many annual members, because that will occupy a lot of preferential resources of the club and reduce the commercial income of the club, as long as the stability of the organization is guaranteed."

Madells thought for a moment and said: "Your operating system is very similar to the bank, it can indeed maximize membership income, but it is still far from enough for the Premier League, what do you think about business development?"

It's a real problem, and the biggest problem for Liverpool right now is that it's too dependent on sponsorship, which is passive, because if you go down, the cost of sponsorship goes down.

Now that he is standing at the pinnacle of the sports world in China, there are him, Da Yao, Brother Xiang, and the value created by Da Yao to Rocket boss Alexander has made countless NBA bosses blush, and Mark Qin is naturally concerned.

But to say that Da Yao has made Alexander, in fact, it is more accurate that he relied on his own vision and means, and after Da Yao opened the door to the domestic market for him, his value increased several times by himself.

Alexander's real wealth has grown rapidly from three parts, the title of the Toyota Center, wine and domestic strategic cooperation, and his investment company's stake in domestic companies such as China Railway, Anta, and Sinoma, because Alexander himself is engaged in stock investment.

Mack Qin thought about this model, but now Liverpool can't, because Moores is engaged in gambling, not to mention that this is a regulated industry in China, even if it is not regulated, he does not need to work hard to create wealth for the Moores family.

"In terms of commercial development, my idea is to create an industrial alliance, in fact, the most valuable thing in Liverpool is the brand, and the club itself only focuses on building the brand."

"We have set up several important parts, one is asset management and operation, including stadiums, training grounds, youth training bases; One is commercial sponsorship development; The last one is the Investment Management Department"

Madells' eyes lit up, "The first two are simple, and the third investment management department you can talk about in detail"

"My simple idea now is to rely on Liverpool's brand and some funds to make strategic investments in other industries, such as your bank, we can cooperate to launch a Liverpool credit card, and use this card to travel to Liverpool, watch football, and buy some discounts and green channels around Liverpool."

"This is an infinite and vast market, I haven't thought about it in detail, it depends on you professionals, but my general idea is to run the fan economy, from the fan terminal to the business to form a full range of Liverpool industry alliance"

"Let professional people do professional things, and after forming an alliance, the partners will naturally raise their voices for Liverpool and establish various channels in order to increase their influence."

"It's like Peter, his current sports merchandise sales company can be included in the industry alliance, and your old investment bank, so you borrow Liverpool's momentum, Liverpool borrows your hand, it's a win-win situation"

The more Ma Qin spoke, the more excited he became, as if a grand blueprint had been rolled out in front of his eyes, and Uncle Qiao's little Apple 4, which changed the world, would be born next year.

Now only he understands how terrifying the mobile Internet fan economy will be in the future! The most important thing for them is to seize the opportunity and position! Because the future market is infinitely vast, once they can build this model to maturity, money will not be a problem for Liverpool at all.

"I have a question," asked Maddles, "and if it's as good as you say, why don't you do it yourself?" ”

Mark Qin shook his head, "Why don't you do it yourself, don't talk about the funds at hand, you must use bank leverage, which is no different from those businessmen, and it will definitely be boycotted by fans."

"In addition, to make money, you don't have to hold all the things in your own hands, so that others will have no motivation, everyone will make the cake bigger, and no one will actually get more"

"How about it, old horse", Ma Qin said with a smile, "Come and do it with me, maybe your second spring is coming"

"Haha", Maddles laughed and said, "You kid is not bad even if he goes into business, my daughter is right, but I still have a big doubt"

"You say"

"How did you get Liverpool back from Moores, I investigated, Liverpool is now due to your two consecutive championships, the market value has soared to almost 400 million pounds, and there are nearly 100 million in debt"

"That is to say, you don't care about the operation after taking over, now you have to let Moores let go, at least 500 million, not counting the situation if he wants to sell at a premium"

"Where does the money come from?"

Well, the old horse poured a basin of cold water on the pony back to reality, this is really difficult to do, members can make up 50 million in a short time to Amitabha, don't expect 500 million.

The ideal is very plump, but the reality is often skinny......