Now China can be regarded as the largest market in the NBA, and sponsors will of course try their best to curry favor with these funders, so many Chinese elements are also appearing more and more in the league, such as before the fifth game between the Rockets and the Timberwolves, Capela wore a T-shirt with the words "Cake King" written on it, which was undoubtedly the most eye-catching look of the day. In addition, many stars will also wear clothes written in Chinese, which are naturally sponsors' gimmicks.

In addition, many teams will also have a team logo with Chinese characters printed on the ball, and they express their team name in Chinese, which can be said to be creative, of course, this is also suspected of pleasing fans.

Tattoos have always been a part of NBA culture, and now many players have begun to leave Chinese tattoos on their bodies, such as the word "loyalty" on Iverson's neck, which is the center of the 76ers' expression of themselves. The most interesting is Chandler, when he came to the CBA to pan for gold, he tattooed the words "money de" on his arm, which is simply tattooing his inner thoughts on his body.

There are a lot of Chinese elements on the NBA court, and unlike the pure commercial activities that attracted the Chinese market in the past, today's NBA pays more attention to the integration of Chinese culture. China's basketball level and cultural skills are increasingly recognized by the NBA, and can even have an impact on the results of the playoffs, and are known as the "mysterious power of the East".

Chinese culture is also loved by more and more NBA stars, many players have opened Chinese social media, learned simple Chinese, and many still know their Chinese nicknames. The more representative ones are James and Capella, who are very satisfied with their Chinese titles. The emperor and the cake emperor listened very domineering, and the funny Capella also printed the Chinese of these two characters on the T-shirt, which attracted a lot of attention.

In addition to people, the protagonist of the basketball game is the ball, and the NBA uses the ball with strict craftsmanship, but it is not made in the United States, but from China. Every year, tens of thousands of square meters of cowhide are sent to factories in China, as well as nylon rope from Japan and rubber from Southeast Asia, and each ball takes four days to process. The finished product is shipped to Alexandria, where it is rigorously inspected and put into the arena.

There is no shortage of Chinese elements in terms of players. Zhou Qi played for the Rockets in the playoffs and also scored his first goal in the athletic battle. There are even more CBA veterans who have experienced in the Chinese league, such as Whiteside of the Heat, Yabusele of the Celtics, Jennings of the Bucks, Lawson of the Wizards, Gerald Green of the Rockets, Mills of the Spurs, Jordan Crawford of the Pelicans, etc., and the Chinese league has become a springboard for some players to return to the NBA.

With the development of transportation and the improvement of living standards, more and more Chinese fans can come to the scene to cheer for NBA teams. Many people also learned the local culture and elaborately made small billboards just to show their hearts. Following the "Pelican Championship" and "Cavaliers Championship", the "Rocket Championship" also appeared in the audience. The Pelicans, in particular, have amassed a lot of popularity in China, and they defeated the Warriors in one fell swoop today.

Ancient Chinese medical techniques are also being recognized, and acupuncture and cupping are two great magical techniques. The Warriors' Green likes to use acupuncture for physiotherapy, and the popularity of acupuncture in the NBA can be traced back to the 90s, when stars such as Barkley, Hornacek, and Kevin Johnson used acupuncture to adjust their physical condition.

Cupping's popularity originated at the Olympics, and Phelps acted as an ambassador. The year-old James's killing in this year's playoffs is inseparable from his maintenance of his body, and the cupping mark behind it may be one of the secrets.

The first time fans saw the NBA on TV was back in 198. In 198, Chinese could only learn about international sports events through CCTV's 15-minute "Sports Window" broadcast every Thursday, and the content about the NBA was only about 1 minute. In 1988, CCTV broadcast the NBA Finals for the first time in China in the form of a videotape. In 1994, CCTV broadcast the All-Star Game and the Finals live for the first time. In 1996, CCTV broadcast the NBA regular season for the first time.

Over the past few years, from watching TV recording to live TV to now live webcasting, as well as VR live broadcasting, which has not yet become popular, our viewing form has changed a lot.

No matter what changes technology has brought to everyone, what kind of diversity of live broadcast angles, and what kind of high definition the picture is, if you are not on the scene, you are not on the scene. As soon as the live stream is cut off, you don't know what's going to happen on the pitch at halftime.

At this time, perhaps the answer is already in the hearts of the fans, what can you do at halftime? Although some fans have not watched the NBA live, they have also seen our own CBA. What we fans do is nothing more than go to the toilet and smoke a cigarette, after all, sitting for a long time is not good for the prostate. You just put some advertisements to make money, and then do some various theatrical performances.

But in the beginning, it wasn't as simple as it thought.

The NBA, as a commercial league, is a game of content, and the ultimate goal is to sell the content, or to make money. According to the current rules of the NBA, the halftime of a game is usually 15 minutes, and during this time, the NBA usually broadcasts advertisements to get advertising money. However, during this time, many fans will not be obediently in the stadium, they will leave their seats to go to the toilet, buy something to eat or smoke a cigarette to pass the time. Of course, the NBA doesn't want fans to leave the stadium, so that no one will watch the advertisement, and if the camera sweeps to the audience, it is empty, which does not look good, and it may also affect the ratings of the live broadcast.

How do you keep fans in the stadium and in their seats? NBA officials try to find ways to attract the attention of fans through some performances, tie the legs of fans, and keep fans from running around. Therefore, halftime performance became the best way to do it.

Leaving the NBA aside, let's first take a look at the origin of the halftime show.

The halftime show was originally invented by Walter Lingo (0s 0s). Ringo is a dog farm owner. He sponsored a rugby team to compete in the national league while promoting his dog farm. In addition to playing, the Indians performed a variety of performances, such as displaying various dogs, showing off their stunts (one player once performed a battle against a grizzly bear, another performed a long-distance shot), dancing, and showing Indian culture. On the surface, Ringo's halftime show was to attract more spectators, but in fact, it was to cover up the weakness of the players' skills, and these halftime shows were the same, and no one watched them after two years.

Modern halftime shows generally include eye-catching performances such as cheerleaders, drum bands, marching bands, etc. Halftime shows are generally more famous at universities with a long history of black students, as the marching bands of the opposing sides perform in a variety of elaborate performances at some of the most prestigious games (such as the Bayou Classic football game). It is more common in modern times that a halftime show, especially during an important match, is performed by a well-known singer or band. (To be continued)