Chapter 43: Sneaker Contract
After the NCAA Championship ended in April, the eyes of the public turned to the NBA again, and the playoffs were about to begin.
On April 20, 2013, Beijing time, with the end of the 2012-13 regular season, the probability of each team winning the lottery was determined according to the record of the teams that did not enter the playoffs. The bottom-ranked Magic in 2013 had a 25 percent chance of being the top pick, finishing first among the 14 teams that didn't make the playoffs, with the Bobcats second with 19.9 percent and the Cavaliers third with 15.6 percent.
Detailed Rankings:
1. Orlando Magic 20-62 25%
2. Charlotte Bobcats 21-61 19.9%
3. Cleveland Cavaliers 24-58 15.6%
4. Phoenix Suns 25-57 11.9%
5. New Orleans Pelicans 27-55 8.8%
6. Sacramento Kings 28-54 6.3%
7. Detroit Pistons 29-53 4.3%
8. Washington Wizards 29-53 2.8%
9. Minnesota Timberwolves 31-51 1.7%
10. Portland Trail Blazers 33-49 1.1% (top-12 picks protected, if not in the top-12, the pick goes to the Bobcats)
11. Philadelphia 76ers 34-48 0.8%
12. Toronto Raptors 34-48 0.7% (top-three protected, if not in the top-three, the pick goes to the Thunder)
13. Dallas Mavericks 41-41 0.6%
14. Utah Jazz 43-39 0.5%
The NBA draft was a system of introducing new players around the same time as the league, and it went through three major periods of development.
The initial draft pick ranking is completely determined according to the team's regular season record, and the team that did not enter the playoffs will automatically get the champion sign with the worst record, and the second worst will get the list eye sign, so there was no draft draw at that time, basically the last game of the regular season is over, and the draft pick has been automatically born.
This draft mechanism, the current NBA fans can see the drawbacks at a glance - in order to automatically get a good draft pick, the situation of teams competing for the bad is getting worse, not the worst, only worse. When it comes to draft years, such as '84, '96, '03...... The intensity of the competition for the first place in each team is even more "exciting" than the competition for the top spot.
This irrational system continued for 20 years until a new policy was introduced in 1966.
During this period, it is worth introducing a special draft lottery, called the territory lottery.
Territory Signing allows teams (whether they make the playoffs or not) to have a chance to select a player each season as long as the player's college is in a 50-mile (80-kilometer) radius of the team's home arena.
The implementation of this regulation was closely related to the marketing promotion of the league at that time, and the league wanted to attract more local fans to watch the game live, and the local basketball star was undoubtedly a golden sign. This strategy did play an important role in the early promotion of the game.
Today's draw was the most crucial step in 1990 after several important adjustments. In order to remove the interference of the human factor as much as possible, the 1990 lotto draw introduced the game of random table tennis.
The specific lottery process is: Inside a small, sealed box, 14 balls are labeled 1-14. Each time four balls are rolled randomly, then there will be 1001 permutations, of which the 1001st case (11, 12, 13, 14) is excluded, i.e. 1000 cases are allocated to the 14 lotto teams.
Before the draw begins, the 14 teams that do not make the playoffs will be ranked according to their regular season records, and the computer will randomly assign different combinations of numbers, such as the Magic, who have the worst record this year, will be assigned 250 combinations. The Jazz, who have the best record, have only five combinations. This also means that the Magic have a 25% probability of getting the top pick, while the Jazz only have a 0.5% probability of getting the top pick, which is the worst, neither entering the playoffs to make money, but also not getting a good draft pick, which can be described as nothing.
When the draw starts, the first ball lands, and then every 10 seconds, and when the fourth ball lands, a combination of numbers is formed. Whichever team has the first number combination to be drawn wins the lottery.
Then the four balls drawn were put back into the "lottery machine", and so on repeatedly selected the list and the flower lottery. When the top three picks are "shaken", the remaining 11 teams will not be drawn, and will be based on the regular season record. Sort from low to high, and determine the number 4-14 signs.
According to this rule, these three teams have the worst record this year. No matter how bad your luck is, you can basically lock in the top four draft picks, and this lottery method is relatively fair.
The NBA lottery is scheduled for May 20, and Lee Mojie does not have to worry about the draft for the time being, he has officially signed an agent contract with Eric Fleicher, and now he has full authority to appoint Fleichel to negotiate a sneaker contract.
Nike and Adidas, Under Armour, Li Ning and other sports brands all want to sign Li Mojie, but Li Mojie is not very satisfied, Nike offers 40 million for 5 years, which is the largest contract Li Mojie has received so far, which makes Li Mojie feel that he has no cards, if he signs such a low contract, let himself brag if he faces the gods of other worlds in the future.
And one thing that these two giants have in common is that the rookie sneaker contract will never be like the other novels write about the sharing agreement. They will not set this precedent for Li Mojie, and Jordan and James did not have this treatment in their rookie contracts that year. No one will ever be treated like a superstar in a rookie shoe contract.
Li Mojie can understand their insistence, once the two giants set the precedent of Li Mojie, and if a new genius comes out in the future, then such treatment will definitely be given. At the same time, those superstars who have become famous may not be satisfied, James, Wade and others are all famous in the second contract and have a share of the sneakers, if Li Mojie enjoys the same treatment as them as soon as he enters the NBA, how can these superstars be balanced?
In fact, Fleichel doesn't understand Li Mojie, it stands to reason that as a star who has not been selected in a game, the big contract he talked about for 5 years and 40 million is enough to make these poor boys excited, but Li Mojie is still very calm, which makes Fleichel look up to Li Mojie a lot, thinking that he is as ambitious as James in the slums at that time. In fact, Li Mojie just doesn't know about the sneaker contract......
In 14 years, as the draft year that countless people were optimistic about before the draft, the champion Wiggins was seen as a copy of James, and he only got a five-year, $11 million contract from Adidas. Simmons' 16-year contract was much smaller than expected, and in 2015 it was reported that he could get an endorsement contract totaling more than 100 million. However, his NCAA-led Louisiana University failed to make March Madness, and his popularity dropped a lot, and he only got a five-year, $12 million contract with Nike. In 2017, NBA No. 1 Fultz has reached a multi-year endorsement contract with Nike, which is about $1.5 million a year. These are all champions, or the most shoe-selling outside players, and the first sneaker contract is just like that, it is conceivable that 40 million in 5 years is not low.
But I don't know if it's the credit of this famous agent, or because Li Mojie is favored by the Chinese market, many domestic sneaker companies have also quoted sky-high prices, and the original highest price of 40 million in 5 years has indeed been overturned. The first offer of the wealthy domestic brand Li Ning was 55 million for 5 years, so other companies also began to increase the price, but then a huge quotation contract discouraged other sneaker companies.