Chapter 386: Sponsor Advertisement on the Jersey
New jerseys
It is not eye-catching enough in material innovation
In terms of tailoring, the design focuses on the back shoulders
And the most fun is the chest advertisement
From the American Gold Rush to the Future of Sports Technology
Let's talk about it
Eat less to strengthen your brain and eat more to gain weight
The sun keeps California always warm, and the fertile land makes California's fruits famous all over the world. The sweet fragrance of "Sunkist Orange" is full of energy and is the hard currency of the sweet orange world. The fruit apricot plum "dinosaur egg" is also crisp and juicy, and California cherries have been popular all over the world since the middle of the last century, and now there are dozens of varieties and 300 square miles of cherry orchards. Grapes were not originally a California crop, but were brought to California by European immigrants and missionaries 150 years ago, and since then grapes have enjoyed the boiling heat of California and produced a quality that can rival the sweetness of Turpan in China.
California's fruits are well-known, and the nuts are certainly among the best. Blue Diamond nuts for all ages. It's as fresh and delicious as having picked up freshly baked roasted food from a California grower. His logo appears on the chest of the Sacramonto Kings' jersey next season, and it's a local California agricultural pride.
Brother Ticket Fighting?
Buying tickets is sometimes about cost-effectiveness, and a ticketing website will seek to maximize the effect of investment, which is StubHub, the world's largest and most sophisticated website that provides fans with a platform to buy and sell tickets. With an astonishing growth rate of 20% per year, 800,000 complex pages per hour, and up to 5 million tickets sold annually, bHub has expanded its business footprint to nearly 40 markets around the world.
I signed a contract with StubHub in the summer of 2016
But it is such a powerful large enterprise that chose the Philadelphia 76ers as its advertising sponsor team, and won it with lightning speed, becoming the first "ticket seller" to eat crabs on the chest advertisement of NBA jerseys, which must be a historical knowledge point. (signed in May 2016) This is equivalent to advertising for free for a year before other advertisers appear. Because the 76ers have a record in recent years, the advertising fee is the most affordable, cheap and easy to buy early, StubHub is short and fast, and it is really very much like a website that grabs second-hand tickets.
Hand in hand with Edison to the pinnacle of life
Boston's Celtics stood on the shoulders of the giant Edison this time, as the NBA's oldest history, the best record (17 wins history can only catch up with the Lakers for the time being~), one of the toughest teams, the Celtics have never lacked their own bull, so coincidentally GM announced in 2016 that it would move its headquarters to Boston. Therefore, GE will be a close partner of the Celtics in the future, and I hope that GM's engineer slogan of "think and do" will inspire the Celtics to go for the 18th championship.
Remember October 21, 1879 (the day Edison invented the light cannon)
Why mention Edison? Not because of his more than 1,000 patents, but because he is the founder of General Electric. Founded in 1892, General Motors is the only company still on the Dow Jones Industrial Index since its inception in 1896. Aircraft, aircraft carriers, nuclear power, medical equipment, GE's market share is so high that others can't reach it, and it is really a strong combination with the old powerhouse Celtic.
A tyrant from Atlanta
A software company from Atlanta didn't sign its own Eagles went to Brooklyn to sign another team, it seems that the small city of Atlanta still can't accommodate the wildness of big business, and the big stage of Madison Square Garden in New York is too expensive, so it's cooler to still have a city derby in Brooklyn. Infor, an ERP enterprise software provider, has this idea to "ruin" the aesthetics of the jersey, and must have absorbed the inspiration of IBM's previous design notebooks.
The first version of the infor was a small red block
The jersey of the Brooklyn Nets can be said to be the most trendy and hip-hop jersey, with the support of the small owner JAY-Z, many trendy brands are looking for the American version in the Brooklyn jersey. At this time, a local tyrant who came to a small place but made a lot of money as an enterprise software supplier insisted on adding a red square logo to the black and white simple jersey. Looking at the practice of other advertisers changing their logo colors according to the team's color scheme (you see how atmospheric General Electric is, no wonder it is a Fortune 500 company), Infor's strategy of doing the opposite is also desirable. (When I wrote this paragraph with enthusiasm~~~) finally the official jersey was announced, Infor's logo changed from the original red square to black and white, and the hard wide finally gave way to the aesthetics.
The actual product was changed to black and white tofu blocks
The blessing of the financial industry
The decline of the automobile industry in the United States and the failure of industrial transformation have plunged the Detroit economy, which once took advantage of the glory of the automobile industry, into a downturn (so Detroit's team is called the Pistons, which is a symbol of the proud automobile industry). At the same time, it also affects the vitality of the city and the box office of the Pistons, at this time, global real estate investors have become the largest source of economic income for Detroit, and which bank is better to find in the United States for a home loan? Flag Star Bank, also from Troy, Michigan, saw an opportunity to work with the Detroit Pistons to save the ghost town's sluggish economy.
The sponsor from Engleood, Colorado (the same name as the Engleood neighborhood of Chicago, where Ross grew up) is one of the largest and fastest remittance companies in the world called Estern Union, which is beyond the reach of Alipay in 10 minutes within 10,000 US dollars, and of course it belongs to the same tunneling team in Denver, Colorado. This city, which is civilized by gold rush culture in the west, is also quite suitable with a remittance company.
The Jazz are sponsored by Qualtrics, an internet research company from Utah, a secretive and great company that many people don't know actually works, but it has helped 8,000 companies better understand their employees and customers. A company that is not in Silicon Valley can focus more on its own business, not being compared and disturbed, and acting very low-key and secretive. The Jazz didn't put the Qualtrics logo on top of their ball, but put a logo like "5 for the fight", which is Qualtrics' $5 plan to raise donations for cancer patients, and that's where Qualtrics is great besides being secret.
In Ohio, USA, the old Mobil Oil Company is here, with oil, of course, it is easy to produce rubber, with rubber, it is not surprising that Goodyear, the best tire manufacturer in the United States, was also born here.