Chapter 373: Advertising Film!
James is now 22 years old, full of youthful energy, and if you look at him in his 30s, he still looks quite young.
For the leap trend caused by Sun Zhuo now, James, as the spokesperson of Nike, will naturally not be indifferent, he will definitely shoot an advertisement in response, even if his James 4 generation basketball shoes have already been promoted.
However, he doesn't want to follow the trend to play the most popular leap series at the moment, he has new ideas, which is not surprising, James has always been very smart, but he accused Sun Zhuo and Kobe Bryant of doing wrong, which made the agents around him very puzzling.
It's obviously a very successful commercial, why is it wrong? What's wrong?
"The market just needs a leap series, just like the NBA only needs one Michael Jordan, and pop music needs one Michael Jackson, and following theirs will never succeed." James smiled confidently and looked like a world-class marketing guru.
Leon Rose nodded: "Playing the Leap series again, it does seem uncreative, but what you just said ......"
"Yes, I said they made a mistake." James said firmly, "If you're drinking in a jazz bar and suddenly you change to heavy metal music, even if Metallica's Kirk Hammett performs 'Fade to black' in front of you, do you think that's appropriate?" ”
"What do you mean......" Leon Rose probably understood what James was trying to say.
James smiled: "Although I don't want to admit it, Sun did define this season, "here amazing happens", which basically represents the NBA, however, Sun made this promotional video, and the music used was not the passionate music of "Remember the Name", but pure music, piano music, very sad piano music, sad and quiet, this is the main tone he set this season, but in the commercial, he played an exaggerated leap series, and he digressed. ”
Leon Rose smiled, and suddenly felt that his agent idea was not as good as that of James, an athlete, "So, we should make a more literary commercial, do you have an idea?" ”
James shook his head: "Let's let a professional plan the copywriting, wait a minute, I suddenly have an idea for the name of the commercial." ”
"Oh? What is it called? Leon Rose asked excitedly as he just got up.
"Come out of Nohere." James said.
"Cool! Very cool! Leonros kept complimenting.
Who knows, James said: "I was just afraid that Sun would use this title, so I came up with it, and I don't like it very much." ”
"Uh...... I see. Leon Rose didn't expect James to think from Sun Zhuo's point of view, but this is not to blame James, Sun Zhuo has been targeting James, and it is natural for James to respond, in fact, the name "Come out of Nohere" does sound more suitable for Sun Zhuo, Sun Zhuo just doesn't know where it came from.
As for James, he was famous all over the United States when he was in high school.
The title suitable for Sun Zhuo was robbed, and in terms of advertising ideas, James also thought more comprehensively and more in line with the theme of this season, Sun Zhuo's current situation is precarious!
……
The next two opponents of the Magic are the SuperSonics with supershooter Ray Allen and the Portland Trail Blazers, and the team is currently in high spirits, and these two teams have not been able to stop the Magic's winning streak, which has reached 15 games.
It was at this time that James also released his commercial, and at this time, he released the commercial, obviously to challenge Sun Zhuo.
"You shouldn't be here."
"You shouldn't trust you to do it."
"You shouldn't pass the ball like that."
“……”
"You shouldn't be here, but you are."
Once the commercial was released, it was also well received, although it did not cause a series of discussions and imitations like Sun Zhuo, but this commercial feels higher, the commercial is very quiet, and it can be listened to with Sun Zhuo's "everyday", which is the promotional song of this year's NBA, which is too in line with the theme of this season.
When Sun Zhuo saw this commercial, he was also shocked, the fright came from two aspects, on the one hand, it was unexpected that James could have such an idea, and on the other hand, it came from the film itself.
"This commercial is exactly the same as the one from James in the previous life, that commercial should be from 2016, how could it appear so long in advance?" Sun Zhuo was a little frightened, and even wondered if there were other reborn people besides him?
The name of the advertisement is the same, and the meaning of the theme of the content is similar, but there are some words that are different, Sun Zhuo very much wants to know how James made this film, as a reborn, seeing that things in the future appear so long in advance, the mood is really not calm, and he can only make things in the future appear in advance.
Sun Zhuo dialed James's phone.
"Sun, I didn't expect you to call, congratulations on your 15-game winning streak, we will meet soon, do you want to keep the winning streak until the day we fight?" LeBron James is talking to Sun Zhuo now, and he can no longer have no pressure like the previous two years, after all, Sun Zhuo's honor now completely suppresses James.
Sun Zhuo got straight to the point and said: "I watched your latest commercial "Come out of Nohere", which is very good, I want to know, who planned the copywriting of this commercial? ”
"The name is what I wanted, and the advertising word is them. It was also my idea to shoot a commercial like this, you have already set the tone for this season, but you yourself have forgotten that now I have stolen the limelight, you can't blame me, haha. "James is rarely in a good mood in the face of Sun Zhuo, and now everyone says that as soon as James's commercial came out, the forced style was immediately improved, and it was better than Sun Zhuo's leap series.
In fact, Sun Zhuo also wanted to shoot a commercial in the form of "Come out of Nohere" at that time, but at that time, he just beat Arenas and became the king of the league.
"How did you come up with that name?" Sun Zhuo asked.
James smiled after hearing this: "Haha, listening to your tone, it seems that you also thought of this name, haha, sure enough...... No, I'm sorry, I didn't know you would use that name, you can use it, we're both owned by Nike, I wouldn't mind. ”
James missed a sentence, Sun Zhuo heard it clearly, and secretly thought in his heart: "Oh, it turns out that James thinks I will use this name, he did it to preemptively dominate." ”
"Thanks, I've got another name in mind, I'll shoot a second ad soon, it's a competition for both of us, isn't it?" Sun Zhuo knew how the title came from, and his mood relaxed a lot.
James didn't want to admit that he was competing with Sun Zhuo, and replied: "It's just a commercial, and there will be competition in our competition in a few days." ”
"Okay, I can't wait for you."
"Me too."
Hung up the phone, Sun Zhuo planned to start shooting the second Nike commercial immediately, the previous flying sports car, was recorded with a mobile phone, in order to create a more realistic and more life atmosphere, Sun Zhuo and his teammates played in the yard, was filmed by the companions present and then uploaded to the Internet.
This time, it will be a formal advertising shoot, Sun Zhuo plans to be like James, to do a little higher, but as James once said, imitators often fail to succeed, James has already done it first, Sun Zhuo will follow, can it still cause a sensation?
Sun Zhuo has this self-confidence because James's status and influence are not as good as Sun Zhuo's.
James's "Come out of Nohere" commercial is indeed very good, but James himself has too few honors to support those high-quality advertising words, since entering the league, James has not had a championship, a regular season MVP, and is not the league's scoring champion or assist king, and his personal strength and team strength have been suppressed by others.
Unlike in his previous life in 2016, James was full of honor, and any pretending advertising slogan, he said it, it was very effective.
So, it doesn't matter if James gets the first time.
Besides, Sun Zhuo's next advertising slogan is much more bullish than "Come out of Nohere".
That's right, Sun Zhuo is ready to use Jordan's 23rd generation classic advertisement in advance: "MAYBE"!
……
Orlando, a recording studio.
"Maybe it's my fault."
"Maybe I'm fooling you into thinking that basketball is an easy sport."
"Maybe I'll just let you see the beauty of my double turn dunk."
"You didn't know how I sweated in the arena."
"Maybe I make you assume that every time I hit the basketball, it's a fatal blow to the opponent."
"I don't understand that every point needs to be fought for, and every victory is not easy to achieve."
"Maybe it's my fault for making you think basketball is a game of genius."
"Maybe I ruined the basketball."
"Or, perhaps, you're just looking for excuses for not trying."
Sun Zhuo had an idea, so he went to record first, and then made a video.
PERHAPS BECAUSE HE LIKES JORDAN TOO MUCH, SUN ZHUO FEELS THAT THE "MAYBE" COMMERCIAL IS THE COOLEST AND MOST POWERFUL BASKETBALL SHOE AD HE HAS EVER SEEN.
A great basketball player, with a full body of honor to the world to worship, but he said that everything is his fault, he makes people feel that basketball has become simple, but this is not the case, he keeps saying that it is his fault, in the end, there is a sudden turn, or, your failure, has nothing to do with him, but you are making excuses for yourself, you can't do it, you will only complain that God didn't give you Jordan's body, but Allen Iverson obviously succeeded.
Jordan is arguably the most influential basketball player in the world, and after his success, countless people wanted to be Jordan.
Today's Sun Zhuo is the same, after Sun Zhuo's success, he has also affected a lot of people, especially for Asians, they will feel that they are also yellow people, and they also did not grow up in the United States, Sun Zhuo can succeed, why can't they succeed?
But three years have passed, and there is still only one Asian who can be so successful in the NBA, Sun Zhuo, Yao Ming is good, but he is not at the same level as Sun Zhuo.
Why can't any other Asians achieve such great success except for Sun Zhuo?
Sun Zhuo used this commercial to tell them the answer, because you didn't work hard enough!
Well, the actual reason: who let you guys not have a system!
……
After fifteen consecutive wins, the sixteenth game of the Magic, playing the Clippers away, encountered very big trouble, the Magic was very out of shape, the game was once behind by 19 points, if it wasn't for Sun Zhuo didn't want to end the winning streak, and worked hard to pull the point difference back, and finally encouraged the whole team to hold on, the winning streak was broken by the Clippers, and finally, the Magic narrowly beat the Clippers by one point to get 16 consecutive wins.
But this time it was a continuous road trip to the West, and it was back-to-back, after playing the Clippers, the next day, the Magic went to Sacramento to play the Kings, and happened to meet Mike Bibby and Kevin Martin all kinds of magic shots, the Magic this young team is really a little unfortunate, Sun Zhuo is not reluctant, here, lost their first game of the season, and the winning streak is fixed at sixteen, but this does not affect their record is the first in the East.
The longest winning streak in the NBA is 33 games, with the current personal strength of Sun Zhuo and the strength of the team, it is impossible to break it.
The first is out of reach, but the second place in the NBA's longest winning streak at present would have had a chance to surpass, and now the Rockets' 22 consecutive wins, the Warriors' 24 consecutive wins, and the Heat's 27 consecutive wins have not happened, and the Magic only need 21 wins to become the second in history, but unfortunately they still fell on consecutive Western road trips.
Soon, Sun Zhuo's second advertisement was also launched, with James's advertisement in front of Zhuyu, everyone was worried about whether Sun Zhuo's advertisement could be as sensational as before, it turned out that influence is a terrible thing, Sun Zhuo has a stronger influence than James, and the quality of advertising is higher than James, once the advertisement was broadcast, it immediately received rave reviews, "maybe it's my fault" has even become an Internet buzzword!
No one expected that after the start of the regular season, the major stars would compete in the commercials, and they all belonged to Nike, which made Adidas's Maddie and others feel challenged, and they also began to plan and shoot new commercials, for Nike and Adidas, this battle cannot be lost.
And when the star advertising war became more and more intense, Sun Zhuo and LeBron James' first meeting of the season also began.
……
Home of the Magic.
The Cavaliers have come to the scene, this team, Sun Zhuo doesn't dare to underestimate it, because they are the Eastern champions in the previous life, and the 22-year-old James led the team to the finals, and there are no star teammates around.
But it's a pity that in this life, if James wants to accomplish such a feat again, he has to ask Sun Zhuotong if he agrees.
"Welcome to Orlando." Before the game, Sun Zhuo took the initiative to shake James' hand.