There are millions of basketball fans around the world who have been practicing the most professional basketball skills since they were 4 or 5 years old, but how many of them can play in the NBA? In many countries, only the best ones make it to the NBA.

In the 2013-2014 NBA, there were 448 players on the roster, but only 10 had personal autographed sneakers, accounting for about 2.23%. There is no doubt that the person who holds this highest honor will also bring incredible business value to the brand behind it.

The shoe contracts signed between brands and players can be broadly divided into three categories:

1. Commodity contract: only provide equipment, no remuneration. Players who are not selected in the draft but want to enter training camp, or players who are on a small-ball team and have less attention. It is usually issued once a year and is based on the total amount or total value of the equipment provided (usually $5,000-$10,000).

2. Cash Contract: This is the majority in the league. Depending on factors such as popularity and achievement, players receive cash ranging from $500,000 to $500,000, as well as free products or shopping cards dedicated to the brand's retail and online stores.

3. Signed sneakers: There are only a limited number of players who can hold the highest honor of this shoe, and there will be many clauses in the contract to motivate the player's words and deeds, so as to bring greater benefits to the brand.

In order to expand the brand influence and win a higher brand recognition than similar products, major companies have developed a brilliant signing strategy.

Agents at major brands will target the emerging rookies in the annual draft as a signing, and provide these newcomers who have just entered the NBA league with a sneaker sponsorship contract, usually for a period of 3-4 years. Moreover, in order not to make a loss-making transaction, brands usually choose to decide whether to sign after the draft, first, to evaluate their performance in summer league, and second, to understand the attention of their team and the popularity of the market, and then to give a contract based on the situation of all parties.

When a rookie's shoe contract is about to end, there is usually a "match clause" where the rest of the brand can make a matching offer for the player.

A signed sneaker contract is no longer just an endorsement contract, but a partnership between a player and a brand, and more symbolizes the player's status in the NBA. Players with this honor will receive sneakers designed by top designers based on their exclusive needs and personal stories, and will have in-depth cooperation with brands on product design, marketing and other aspects.

There are more than 300 people in the NBA league wearing Nike shoes, and PE models are emerging one after another, but only a very small number of players currently have the highest honor of this shoe, they are Nike's James, Kobe, Durant, Nike's Jordan brand is Paul, Cameron Anthony have signed shoes. In addition, there are Rose and Howard of Adidas, as well as Wade of Li Ning, Rondo of Anta, and Parker of Peak.

Now, among these star-studded stars, a name of Li Mojie is about to be added.

"I've got my own signature sneakers for my rookie season, man! Be happy. Fleischer patted Li Mojie on the back and said.

"Haven't you taken pictures before? Why did you pull me to take pictures again! Li Mojie originally wanted to touch his face, but suddenly remembered that he had makeup on his face, so he put his hand down. Li Mojie filmed an advertisement for Adidas after being selected by the Suns, and at that time Adi already had the idea of giving Li Mojie the same treatment as James at the beginning, but then he still felt that the risk was too big and ran aground.

"So how is it the same? It's a signature shoe, and it's the youngest NBA record holder to hold three pairs, you know? What a meaningful moment, man! Now do you know how hot you are? Crazier than that Jeremy Lin! Even if Adidas is a fool, he knows it's time for them to act! Fleischer raised his hands exaggeratedly when he heard Li Mojie's words.

"Okay, okay, how many times have I heard you say, aren't my Facebook and Huaxia's Weibo social networking sites run by Amy? I know, the response has been great! ”

"But, when will this be filmed? I feel so tired. Li Mojie felt that taking pictures was more tiring than playing by himself, and said weakly.

"Man, this is an opportunity that no one can ask for! Don't worry, I've seen your itinerary, you only have a game on the 20th, and you have to go to Times Square with me to do an event later. Your expression is too stiff, you know? You're a standard handsome guy, you should be cool and smile naturally, you know? Fleischer admonished.

"To put it simply, I'd rather play Pierce one more game than take a picture here!" Li Mojie glanced at Fleischer and said.

"Oh, man, what an opportunity no one can ask for! Do you know? You're about to become Adi's number one star, you look at Rose's state this year, after the major injury reimbursement, the injuries continued, and the state was not as good as day by day, and the rest was Howard, the center didn't sell shoes, not to mention that he also fell out with Kobe Bryant and left Los Angeles, I think he can't even compete with that Harden in the Rockets. Fleichel chattered.

Then he took a sip of water. "So, Adidas' most promising star at the moment is you, this is not something I said casually, I hired a private investigator to go to Portland to inquire, and the senior management of Adidas values you very much. Now Adidas' number one training object is you, as long as you continue to play such a good performance, Adidas' media will naturally cheer for you, plus your unique appeal in the Asian market, man, you have the opportunity to stand shoulder to shoulder with Jordan, you will become the richest athlete in the NBA sooner or later! Fleicher seemed to see the future in full swing, and said with a look of longing.

"Oh, that sounds good!" Li Mojie was also moved by Fleicher's words, who doesn't love money? I am not a saint, how good it is to have money, what harm do you say about having more money, of course people who have no money will not think about what the life of a rich person is like.

After Li Mojie's previous investment has paid off, he can also say in the future: "I don't love money, I have no interest in money, I just loved basketball at the beginning, and then accidentally joined the NBA, I didn't expect this to change my life, I just want to play basketball with my friends, if there is an afterlife, I will definitely not make the same choice." ”

"Set a small goal and win the championship?"

"Is my girlfriend pretty? Sorry I can't see it, I'm face blind after all! ”

"We are all ordinary families, nothing special, at most the house is a little bigger, and it is not that there is much change. Chinese Americans still like to be with their families, buy a house and live together, and they still do. Then he spent $80 million to buy a single-family house in Billside Hills.

Li Mojie thought to himself: It's really a little exciting to think about it like this!