5. Star Glory Silver and Black Suit

From '99 to the present, the San Antonio Spurs, with Duncan as the core, have won the championship five times. Over the years, no matter how the personnel of other teams has changed, the Spurs with a GDP framework have been as stable as their silver-and-black jerseys. The team in this small city is getting older and hotter, and more and more sophisticated. The low-key and extravagant Spurs have also built a very strong fan base in China after years of accumulation. Coupled with the emergence of popular newcomer Leonard, Spurs' jersey is also very popular in China.

6. The green shirt of the ancient army soul

Green is the eternal main color of the Celts. In the 60s of the last century, the terrifying green once shrouded the NBA, and the yellow-green battle throughout the 80s was regarded as a classic. But with the unexpected deaths of Baias and Lewis, the Green Army began to go into a slump. It wasn't until 08 that the Big Three of Pierce, Garnett and Ray Allen won the O'Brien Cup again the following year. In the next two years, the green Celtics of the Big Three were a powerhouse in the East, but they were never able to reach the top again for various reasons, but the group of soldiers in green clothes became a classic of the times. Due to the ranking in the hearts of Chinese fans, the green robe, which has only heated up in China since 08, can only be ranked sixth.

7. Philadelphia hackers are the answers

Seeing the 76ers' new jersey that has been complained about countless times, will you miss the scene where the man in the black jersey repeatedly hit the inside line of the long-standing man? The reason why the 76ers are sought after by countless Chinese fans is only because of Iverson alone. Answer: His unruly personality and classic crossover have made him an idol in the hearts of countless fans. He defeated the unbeatable Lakers in the '01 Finals, and the shot of crossing Tyronn Lue is regarded as a classic among the classics. And the black shirt he was wearing at the time also had the honor of becoming a classic footnote!

8, the king of the crown is glamorous purple

Chris Webb, White Chocolate, Divac, Peja.... Just from these few names, you can know that the tone of this king at the beginning of this century was gorgeous. Like the Suns, the offensive Kings had thousands of fans in China and were the only team with a fan base of the Lakers at the time. Even in the current stadium, you can see people wearing purple No. 55 or No. 4 jerseys. Although he failed to win the championship, the enchanting king floated in the hearts of countless fans like a purple wind. In '04 and '14, the Kings came to China for preseason games, which also added a lot of fans to the team.

9. The beautiful sun of the era

The small-ball Suns were all the rage in China, and Nash led the team to the top of the West twice in the regular season and won the MVP for a second time. No one could have imagined that under the leadership of D'Antoni, this attacking team would be able to play such a record. There's an old saying in the NBA that offense wins the regular season and defense wins championships. The MSN group never managed to win the championship, but the blue and orange trimmed sun jerseys shone like a scorching sun. The passionate Phoenix, the phoenix bathed in fire, and the sun that never set that year.

10, the red robe of the emperor's bloody knight

The red tone of this jersey is as domineering and eye-catching as James, and the capital C on the chest symbolizes the sword in the hands of the Cavaliers, invincible. Little Emperor also wore this jersey to win two MVPs. At that time, the little emperor was in full swing, and the dominance on the court was like a king in the world. However, it was such a brave team that never made it out of the East, and due to the small market in a small city like Cleveland, the classic Cavaliers jersey could only be ranked 10th.

The NBA is currently in the playoffs, and the Warriors are still the league's favorites to win the championship. And off the court, the asking price of their jersey advertising has also reached a staggering $15 million to 0 million per year, which is even the sponsorship revenue of the 76ers' annual advertising.

What a business opportunity is hidden in the NBA's jersey advertising? It starts with the NBA's current jerseys. There have been many versions of NBA jerseys in history, and the prices have also been uneven. It takes a lot of learning for the layman to understand the doorway.

From the NBA jersey version, look at the evolution of advertising sponsorship

The current humanoid silhouette logo used by the NBA was designed in 1969, but this logo did not officially appear on the jersey until 1986, when the logo had been designed for almost 0 years, and the NBA had been playing for 40 years.

NBA jerseys can be broadly divided into two versions: the player version and the fan version.

The player's jersey is abbreviated as G, which is divided into GI-jerseys that players have not worn for various reasons, and GU-jerseys worn by players when they play.

The fan jersey can be divided into three versions: REP, SW and AU. REP refers to the jersey that uses the offset printing process to print the number and team information, and SW originally refers to the fan version of the jersey that uses a single-layer electric embroidery process to print the number and team information, and since the 015-016 season, adidas has used the hot paste process to print the number in the SW jersey. The vast majority of NBA jerseys currently circulating in the market refer to these two types of jerseys.

AU jersey refers to a jersey that is processed with multi-layer embroidery process, from the fabric, version to the process are made with reference to the player's version of the jersey, so it is often referred to as the player's version, but this kind of jersey is not tailored to each player, and the athlete does not actually wear it. Despite this, the AU version of the jersey is still relatively rare in the market, except for a few styles and stores, the AU jersey is rarely sold in mainland China, and it is also expensive.

The REP and SW versions of the jerseys are printed with the NBA logo and the logo of the jersey sponsor, while the G and AU versions of the jersey only have the NBA's own logo and no sponsor logo.

Starting next season, not only will the "hook" logo of jersey sponsor NIKE be able to appear on the G version of the jersey, but each team will also be able to control the advertising space on the left chest of their team (about 6.5 cm square).

NBA fans have always rejected commercialization, and the NBA has worked hard to create an environment that is as non-commercial as possible. However, under the general trend of the market, the NBA cannot achieve a complete pure land, although the player's clothes are not printed with the Adi logo, but the player on the bench on the coat of the big Adi logo is also particularly eye-catching.

For the next three seasons, the NBA will also experiment with advertising on the left chest of the jersey to various teams, although it is an experiment, but it is clear that from the moment NIKE agreed to print its logo on the jersey, the NBA has entered a new era of advertising.

Since the 50s of the last century, some people in Europe have proposed the idea of printing advertisements on football shirts, and at that time, people also shouted the slogan of defending the Pure Land and refused... (To be continued)