Chapter 403: Basketball Shoe Club
"Dear basketball, I have given everything I have for you" - when Kobe Bryant said goodbye to his brilliant career with such a long letter on the "Players Forum", countless basketball enthusiasts from all over the world must have the same profound experience: basketball can bring unique happiness, basketball is a bridge that connects the dreams of countless people.
The NBA, which represents the highest level of professional basketball, has been shining with superstars such as "Lord of the Rings" Russell, "Flyer" Michael Jordan, and "Peter Pan" Kobe, passing on the culture of basketball and the spirit of sports competition to the world.
From the establishment of BAA (the predecessor of the NBA) in New York in 1946 to the official expansion of the 2004-2015 season to today's 30-team territory, which has become an inseparable part of the lives of countless fans, the development of the NBA league has always kept pace with the times, but what has never changed is the passion for basketball and the pursuit of a higher level of basketball games.
Since the establishment of the brand, the NBA Shoe Club has been drawing inspiration from the world in the design of shoes, creating new sneakers with both basketball cultural attributes and excellent practical performance, and constantly launching products that are well received by the market and consumers, bringing more choices to the majority of basketball fans.
The products sold by the NBA Shoes Club cover NBA independent brands and its 30 team brands, aiming to build an independent, more influential and competitive NBA e-commerce brand with the global influence of American professional basketball.
In 2014, the NBA brand released the first limited edition basketball shoe in history NBA Anniversary 2014 through the NBA Shoe Club, which was limited to 1,946 pairs worldwide to commemorate the founding of the NBA in 1946, and some of them were autographed by the current NBA commissioner Adam Shaw.
As a co-branded brand, the NBA Shoe Club logo is presented with the classic red, white and blue NBA logo, and the shoes with the theme of the brands of the 30 teams under the NBA are presented with the team's team emblem.
Take the NBA Anniversary 2014 launched in 2014 as an example, its body is sampled from the NBA logo, presented in the most classic red, white and blue color scheme, and each pair of sneakers has a four-digit serial number on the tongue, from 0001 to 1946; The shoes are printed with 30 stars on the heel, representing the 30 teams in the NBA league; The shoebox is also full of details, with the lids taking the major development of the league as a clue, and the logos of the 30 teams printed in gilt are particularly eye-catching; On top of that, each pair comes with an official certificate of authenticity, ensuring that every collector has a unique NBA Anniversary 2014 boot.
Since its development in 2014, the NBA Shoe Club has completed its own evolution, and its product categories are no longer simply limited to basketball shoes, but across footwear and sports equipment, and have made major breakthroughs in the field of trends, creating a variety of items including NBA 30 teams' cultural shoes and sports accessories, which can be described as a hundred flowers.
Excellent product quality, fashionable and trendy appearance design, excellent actual combat performance, is the surprise that the NBA shoes will bring to the majority of fans, coupled with the NBA's super IP blessing, let Xiaobian take you to the cool world of the NBA shoes club, appreciate the charm of basketball from across the ocean, and add a bit of dazzling color to your basketball dream.
After gathering Curry, Durant, Green and Thompson, the Warriors successfully won the 2016-2017 NBA championship.
With the Warriors coming to China to participate in this year's NBA China Tournament, the NBA Shoes Club also grandly launched the Warriors' exclusive boots that echo this China Tournament:
Designed by a well-known designer, the Warriors China Racing Boots continue the NBA Shoe Club's consistent restoration of NBA elements, with the Warriors' classic blue, white and yellow as the main colors, with smooth body lines, which are highly recognizable and amazing.
The innovative use of a variety of technical fabrics based on the upper has both a sense of science and technology and visual beauty: the collision of PP film and fabric material not only maintains the shoe shape, but also has good breathability and wear resistance; The large TPU wrap on the heel also improves the overall stability and protection; The anti-rollover design on both sides of the shoe body and the lace lifting system conform to the laws of the human body during exercise, escorting the body during exercise.
The outsole made of full-palm wear-resistant rubber has good anti-slip performance, and the blessing of the diamond-shaped cutting texture gives it super grip, which can be easily controlled even in the outfield; The prominent NBA logo on the outsole highlights the brand's elements, and I believe that fans and friends who like the NBA and the Golden State Warriors will definitely be able to make a surprise discovery in this pair of sneakers.
In the NBA league, the Houston Rockets can be said to be the team with the deepest fate with Chinese fans: in 2002, the Rockets picked up the Chinese giant Yao Ming as the champion in the draft, which has since enhanced the popularity and influence of the NBA in China, and Yao Ming and Tracy McGrady's "MM combination" is also a combination that Chinese fans talk about.
Under the leadership of James Harden, the Rockets are still a strong contender for the championship, and the team also traded superstar Chris Paul this year.
In terms of upper material, the NBA Shoe Club Houston Rocket-themed combat boots use the popular integrated weaving technology, which has a fashionable and trendy appearance while losing excellent breathability, giving the wearer a very comfortable experience; The sole is made of wear-resistant rubber material cast in a diamond-shaped cutting process, which has excellent grip and high wear resistance, and is not afraid of the challenges of the harsh environment in the field.