1. Michael Jordan: $110 million, Nike (Jordan): Although the "God of Basketball" has been retired for a long time, Michael Jordan still occupies the top of the player income list with Air Jordan's hot momentum in the sneaker market. Although the Air Jordan XXXI has been selling a little underwhelmingly, the mass-produced replica sneakers still attract thousands of customers every year. For these people, AJ is not just a sneaker, but also a belief in basketball, a collectible. In the fiscal year ended in May 2016, Nike's Air Jordan generated more than $2.8 billion in revenue, up 18 percent from the previous fiscal year. Today, Joe's net worth has reached a considerable $1.3 billion, and he has gotten rid of the title of "the poorest boss in the NBA" in one fell swoop, and I have to say that this should be thanks to Nike.

2, LeBron James: $32 million, Nike: Surpassing Jordan is LeBron James's ultimate goal, whether it is on the basketball court or in personal assets, the "little emperor" is struggling to chase "that ghost shadow". As early as 2003, the "Chosen One", who had not yet officially entered the league, received a huge sneaker contract, and this seven-year contract eventually brought him more than $100 million in revenue.

According to NPD Group, although James' shoe sales have declined this season, his sales are still higher than those of other stars. On December 8, 2015, Nike signed a lifetime contract with LeBron James, which is estimated to be worth around $1 billion, and it won't be long before James is worth a staggering $1 billion.

3. Kevin Durant: $25 million, Nike: In his rookie season, Durant signed a 7-year, $60 million sneaker endorsement contract with Nike, and after he won the MVP and 4 scoring titles, his sneaker sales soared, and Nike added millions of dollars in allowances. In 2014, Durant re-signed an agreement with Nike to extend the contract to $300 million over 10 years, including royalties. Along with his strong performance on the court, Durant's sneaker sales have also risen sharply in the past two seasons, and in the past 12 months, his sneaker sales have ranked fourth in the NBA.

4. Kobe Bryant: $16 million, Nike: Although in April 2016, the "Black Mamba" officially bid farewell to the NBA stage, but with its super popularity (especially in China), the retail price of the Kobe AD released by Nike in November last year reached $160, and the price of the Kobe AD NXT released not long ago was as high as $200, which seems to indicate that the Kobe series of sneakers will still be a hot product for a long time to come. In addition to this, Kobe Bryant also received an advertising deal from Jordan after retiring.

5. James Harden: $14 million, Adidas: In order to break Nike's monopoly on the sneaker market, Adidas has had to come up with more money in recent years to attract good NBA players. In August 2015, Adidas signed a $200 million shoe contract with James Harden, and in October of the same year, Adidas released Harden's first signed boot. However, while the sneaker ranked fifth overall, it lagged far behind the top four.

6. Stephen Curry: $12 million, Under Armour: In 2013, Curry left Nike and joined Under Armour, a basketball brand that had just been launched. After Curry won back-to-back MVPs and the Warriors became the hottest star team in the league, Under Armour also shone brightly. But behind the glamorous, Curry's latest sneaker, the Curry 3, did not perform as well as it should. Although it was not much different from the sales volume of the Curry 2, the increase in production eventually led to a decrease in the overall sales rate of the Curry 3.

Curry's revenue this season has increased dramatically after extending his sneaker contract with Under Armour, which has fallen 59% since the contract was signed.

7. Derrick Rose: $11 million, Adidas: After winning the MVP in 2011, Rose became one of the NBA's brightest stars. In 2012, Ross signed a 13-year sneaker endorsement contract with Adidas. It stands to reason that the sales of the sneakers he endorsed should have risen significantly, but due to the ensuing injuries, Rose's sneaker sales were very disappointing. According to insiders, Ross's pay was also cut as a result.

8. Damian Lillard: $10 million, Adidas: After playing 2 seasons in the NBA, Lillard signed a 10-year endorsement contract with Adidas, which is expected to bring him $100 million. Lillard's scoring average has steadily increased over the last three seasons, reaching a career-high 27 points this season, sixth in the league. Last December, Adidas released Lillard's new signature boot, the Dame 3.

9. Dwyane Wade: $8 million, Li Ning: In 2012, Wade left Nike and joined Li Ning. According to the agreement, Wade acquired a part of the equity of Li Ning Company. At the start of the season, Wade unveiled his 5th generation of Signature Boots, which will be available in limited quantities in the U.S. and China.

10. Kyrie Irving: $8 million, Nike: The first Nike sneaker endorsed by Kyrie Irving, it has maintained extremely hot sales since its release in December 2014. The Kyrie 3, which was released last Christmas, sold out within three minutes of the Nike app going live. According to NPD Group, in the past 12 months, Irving's sneaker sales have been only behind Nike's number one brand, LeBron James.

According to U.S. media reports, among the signed shoes of players, Paul George's PG1 is the most worn by active players, and Kyrie Irving's signature shoes of the 3rd and 4th generations are the second and third respectively.

Among NBA players, it is generally only the All-Star or even superstar level that is favored by sponsors and has exclusive signature sneakers designed for themselves. These people are not very large in the active players, so those who don't have their own signed shoes can only wear the signed shoes of other players like us ordinary fans.

In this season's statistics, the most popular star signature shoes worn by active players do not belong to top supergiants such as James or Curry Harden, but George's first-generation signature shoes, which are worn by a total of 42 people. Owen's signature shoes are also very popular, with 32 people wearing them in the third and fourth generations, respectively.

Now the NBA jerseys and shoes are sponsored by the sports giant Nike, Nike has also signed a lot of big-name stars to endorse, the most important thing in basketball is the sneakers, for the love of the star of the signature shoes must not be able to put down, let's take stock of the signature shoes of the stars we have loved over the years!