Chapter 446: Yao Ming's Sneakers 2
INSTEAD OF USING THE POPULAR TPU MATERIAL TO PROVIDE ADDITIONAL SUPPORT FOR THE ANKLE, HIGH POST SIMPLY RELIED ON THE MOST TRADITIONAL WAY TO INCREASE THE HEIGHT AND PADDING OF THE UPPER TO ACHIEVE THE ANKLE SUPPORT NECESSARY FOR A CENTER SHOE. THE WIDE SOLE AND TPU BRIDGE COMBINED WITH THE MODIFIED 360° TRACTION OUTSOLE PROVIDE CONVINCING STABILITY AND SLIP RESISTANCE – THE MOST IMPORTANT INDICATOR OF AN INTERIOR SNEAKER.
In terms of appearance, the most famous thing about the HIGH POST is its ultra-high upper with a distinct center character and the overall overly rigid lines, which in the era of lightweight guard shoes, this typical interior design must have left a bad impression of "bulky and dull". But if you're more of a fan of the toughness of the inside sneaker, then HIGH POST will still catch your eye. The entire line of the shoe is composed of straight lines and no transitions, and the tall and thick upper is as powerful and tough as an armored car. The REEBOK logo around the ankle has a three-dimensional design that is the highlight of the HIGH POST, and the signature logo on the heel of the YAO 11 is undoubtedly the soul of the whole shoe.
The large area of red stamped support on the side of the shoe and the white shoe body are very visually impactful, and the silver TPU shoe bridge is a good neutralization of the "first glance" brought by the overly strong color POST The original meaning of POST is "high position", which is a basketball term that refers to the area near the free throw arc, and the use of this name not only refers to the characteristics of Yao Ming that year is different from other center activity areas, but also has the meaning of stepping towards the high-end, but unfortunately the name of "high position" is exchanged for the market reaction of "low position", This also directly led to the change of REEBOK's market strategy in Yao Ming.
The earliest exposed SAMPLE version is very different from the final version. In addition to the different shapes of the support surfaces on the side of the shoe, the most obvious difference is that the SAMPLE version has a shield logo evolved from "YM11" at the ankle.
Since there were no international events in the summer of '05, Yao Ming also got a rare "summer vacation", and on September 25, 05, Yao Ming, as the spokesperson of REEBOK, attended the new shoe promotion event for Iverson, who came to China for the first time, during which he also wore the sneakers rumored to be prepared for his new season - ATR PUMP TORCH.
While fans were still debating whether the sneaker's flamboyant shape would suit Yao Ming, Yao Ming had already made his choice. AFTER THE START OF THE 05-06 SEASON, YAO MING DID NOT WEAR THE ATR PUMP TORCH AS EXPECTED, AND THE ATR THE PUMP APPEARED ON HIS FEET, BUT THE COLOR WAS CHANGED TO A MORE LOW-KEY WHITE AND GRAY COLOR SCHEME. ALTHOUGH IT DIDN'T GET YAO MING'S ATTENTION, THE BACKGROUND OF THE ATR PUMP TORCH IS JUST AS EYE-CATCHING.
Fans who are familiar with REEBOK will have a sense of déjà vu with the exterior design of this shoe, which comes from the KAMIKAZE series endorsed by "Rain Man" Kemp. As the representative of REEBOK, Kemp's hot style of play and KAMIKAZE's flamboyant design created a good story in the history of SNEAKER, although the new pair of shoes originally named ATR PUMP KAMIKAZE did not continue to use the classic name, but its bold line division design of the upper carried forward the essence of its predecessors.
THIS ATR PUMP PUMP TORCH IS A MORE RETRO TONGUE MANUAL INFLATABLE PUMP SYSTEM. The tongue's classic basketball air pump inflates the entire tongue to make it fit the upper for a better fit, the PUMP TORCH has a support block that extends to the upper of the midsole to ensure the stability of the heel, the mesh material combined with the upper support strip provides the necessary protection and gives the foot more flexibility, and the PUMP TORCH's midsole is equipped with special cushioning technology. The zoned herringbone pattern on the outsole provides good friction when accelerating, while the rounded grooves on the toe and outside of the outsole prevent slippage.
ATR THE PUMP IS THE MOST IMPORTANT BASKETBALL SHOE OF REEBOK IN 2005, AS CAN BE SEEN FROM THE ENDORSEMENT OF YAO MING AND IVERSON AT THE 04-05 ALL-STAR GAME.
NEEDLESS TO SAY, THE SIGNIFICANCE OF ANNOUNCING THE RETURN OF PUMP TECHNOLOGY IS OBVIOUS, BUT MORE IMPORTANTLY, THIS PAIR OF ATR THE PUMP EMBODIES A NEW REEBOK "ALL-POSITION SHOE" CONCEPT. It is definitely a bold attempt to endorse a sneaker by Yao Ming and Iverson, two players with completely different position characteristics, and this move has also caused great controversy in the sneaker circle, many people think that this is just a purely commercial act to promote the new shoes, but in fact this is indeed a proof of REEBOK's good intentions.
ARGUABLY THE ATR THE PUMP IS REEBOK'S MOST PRACTICAL BASKETBALL SHOE SINCE 2000, WITH THE ATR SERIES' SIGNATURE "GRENADE" STYLE BODY AND LARGE PUMP INFLATABLE STRAPS ON THE SHOE TO PROVIDE EXCELLENT ENVELOPMENT, WHILE THE RUGGED FISHBONE OUTSOLE AND DEEP CURVED GROOVES HIDDEN IN IT MAKE THIS PAIR OF ATR THE PUMP AMAZING IN TERMS OF FLEXIBILITY, ABRASION RESISTANCE AND FRICTION. The protective properties of the ATR THE PUMP are particularly emphasized, the detachable protective adhesive tape of the ankle and the TPU support strips on both sides of the ankle form a solid support system, and the design of the PUMP airbag and the PUMP air pump that extends to the ankle provides another reliable protection for the ankle.
WHAT'S EVEN MORE SURPRISING IS THAT THE WEIGHT OF THE ATR THE PUMP DOESN'T INCREASE MUCH, AND THE WEIGHT OF THE SHOE IS CONTROLLED WITHIN THE CATEGORY OF A PAIR OF GUARD SHOES - THE PROTECTION OF THE CENTER SHOE AND THE WEIGHT OF THE GUARD SHOE, AND THE ATR THE PUMP ACCOMPLISHES A SEEMINGLY IMPOSSIBLE TASK.
Of course, there are no shoes, the midsole is not equipped with special cushioning technology has become the biggest weakness of ATR THE PUMP, and the overly "tough" ankle protection inevitably sacrifices some flexibility, but these two shortcomings are not a serious problem for typical players like Yao Ming and Iverson. This can be seen from Yao Ming's preference for this pair of shoes, the ultimate ankle protection and agile outsole response have made this pair of shoes have accompanied Yao Ming since the All-Star Game to the north and south.
INJURIES, THE BIGGEST ENEMY OF PROFESSIONAL PLAYERS, MADE YAO MING'S FORM IN THE FIRST HALF OF THE 05-06 SEASON UNSTABLE, BUT SINCE THE ALL-STAR GAME YAO MING TOOK OFF THE ATR THE PUMP FOR A SEASON AND PUT ON NEW SHOES ATR PUMP THUNDER, HE HAS PLAYED AN UNPRECEDENTED EXCELLENT STATE, IF IT IS NOT FOR THE EARLY DEPARTURE FROM THE GAME DUE TO A FRACTURE OF THE LITTLE TOE AT THE END OF THE SEASON, HE IS VERY LIKELY TO SINGLE-HANDEDLY BRING THE ROCKETS INTO THE PLAYOFFS.
ATR PUMP THUNDER is the representative of REEBOK's main "all-position" sneakers in 06, and the ANSER AUTO/OFF (switch adjustment PUMP) technology is undoubtedly one of the most attractive highlights in the design and the same period, the so-called PUMP AUTO/OFF is based on the automatic inflation system PUMP 2.0 to add switch control, AUTO/OFF's automatic inflation pressure is set to 5PSI, so the feeling of wrapping after full inflation is very strong, Combined with the semi-closed wrapping layer at the laces, its performance in wrapping is the extreme.