LN is a local sports brand in China, occupying a large part of the domestic market, and has fierce competition with world brands such as NICK and Adidas.

In the world, LN is much less competitive.

LN also hopes to expand its business scope and cover the world with brand awareness, and if it wants to achieve its goals, it is necessary to expand brand awareness in various ways, but LJ's financial resources are limited, and it is impossible for the time being to go to the first-class sports market like NICK and Adidas, and sign those famous basketball stars and football stars, so they can only choose domestic stars or second-rate stars in the world.

When Zhang Yang's fame became hot, LN took the initiative to contact him.

China's only football coach in charge of the English league is undoubtedly very attractive, and many domestic fans know about Zhang Yang, and next season Millwall will play in the Premier League, and more fans will know.

In the field of brand endorsement, popularity is equal to the endorsement effect, and the more famous people are signed, the better the endorsement effect will be.

The advantage of Zhang Yang is that he is young, and the disadvantage is also that he is young.

Like many people's concerns, LN is only waiting to see if Zhang Yang can coach the top league for a long time, and they only want to sign a short-term contract.

year.

Even if Zhang Yang destroys everyone in the future, there will not be much loss.

This is the consideration of LN company.

Zhang Yang's consideration is simpler, he is not worried at all about whether he will stay on the first-line stage for a long time, but is worried that he will lead the team with good results in the future, become more and more famous, and signing a long-term date will not be good for him.

When it comes to sports endorsements, he also only wants to sign short-term contracts.

The two sides hit it off.

Andy was responsible for contacting and negotiating with LN, and finally negotiated an endorsement contract of 4 million yuan a year.

At the level of the Premier League, there are not many endorsement contracts of 4 million yuan a year, and it can even be said to be a contract with the lowest amount, but considering the current popularity, it is difficult to attract world-class brands, and the option of signing short-term endorsement contracts with domestic brands is also good.

The contract is also fairly simple.

LN Company only has two requirements: one is to cooperate with the shooting of an advertisement; Second, in the coming year, you can choose to be the image spokesperson of LN.

The only thing Zhang Yang had to do was shoot an advertisement.

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The next morning, Zhang Yang and Andy went to LN's branch in SH City, and then met with the manager in charge of business.

The two were invited to visit LN's design agency.

Later, in a small conference room, the two sides began to negotiate the details of the contract. After explaining the details of the endorsement one by one, the two parties quickly reached an agreement, and Zhang Yang signed his name on the contract.

In the afternoon, the signing ceremony was held.

The small signing ceremony held by LN Company only invited some local media nearby, and when the media reporters heard that the person signed by LN Company was Zhang Yang, they immediately rushed to the scene.

It only came to an end in May.

At this time, the 'discussion boom' of the Internet and the media on Zhang Yang has not passed, and Zhang Yang didn't feel it when he was in the UK, but when he arrived in China, countless media wanted to interview him, and in more than two hours, hundreds of reporters came to the signing site.

This fiery scene suddenly made LN feel that signing Zhang Yang was the right choice.

Before the signing ceremony began, the representative of LN briefly disclosed the general situation of the cooperation, and then the signing ceremony officially began. I remember when I was in middle school, I was envied by my classmates when I could wear a set of LN brand clothes, which shows the popularity of the LN brand. ”

"I didn't expect that one day, I would be able to become the spokesperson of the LN brand. I cherish this cooperation and hope to help LN expand its brand awareness with my own capabilities! ”

Zhang Yang read the lines that had been prepared a long time ago.

In fact, he is not interested in the LN brand, and he does not wear LN clothes on weekdays, and if he is really interested, he will not follow the lines, and the two parties will just make a simple contract.

One-year contract only.

However, 'in his position, seek his government', the other party paid for it, and he was also the first time to be a spokesperson, so he was still a little interested in the process.

The signing ceremony is usually brief, with speeches by both partners, followed by a formal signing ceremony, followed by a symbolic applause from the public, and several questions of a commercial nature are answered.

That's the end of it.

This time is different.

When it came to the question session, the first reporter to stand up asked had nothing to do with LN company, "Mr. Zhang Yang, you have been the head coach of Millwall for half a season, and you have led the team to complete the upgrade." Can you tell us about your thoughts on the upgrade? ”

Zhang Yang was suddenly relieved.

This is called a professional reporter!

When the reporter asked a question, he couldn't help but think of 'Wang Hailiang', that rookie reporter was really a headache, and the reporters in front of him were more professional, and the questions he asked were also very pleasant.

So Zhang Yang showed his amiable side, and he replied with a smile, "For a club, promotion to the top league is a big event that can go down in the history of a century, and for me, a manager, it is also quite a meaningful achievement." When the team finished their promotion, everyone was happy and they were looking forward to playing in the Premier League. ”

"Of course, so do I. It may be the dream of many football coaches to be able to coach a team against top teams such as Manchester United and Chelsea, and now I have achieved that dream, but I would rather lead the team to beat one opponent after another and pursue more victories. ”

The second reporter stood up and asked, "Will Millwall FC increase its investment in order to achieve good results in the new season?" ”

This is actually similar to Wang Hailiang's suggestion of "what stars Millwall will introduce", but in other words, it becomes much more professional and comfortable.

Zhang Yang replied, "In recent times, the club's focus has been on transfers, we will bring in some players who will help the team, and we will also consider bringing in potential young stars to supplement the squad. If you want to have a Premier League season, the squad is important and the depth of the bench is important......

After that, there were a series of reporters asking questions, all about Millwall.

Zhang Yang smiled and replied one by one.

The signing ceremony of LN Company became his personal press conference, and the reporters took turns to stand up and ask questions, and Zhang Yang also answered in turn, which lasted for half an hour, until Zhang Yang felt a little tired, and then signaled to the staff that it could be over.

This is also the only press conference after Zhang Yang returned to China.

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After the contract with LN was completed, Zhang Yang cooperated with the advertising team to shoot an advertising program.

Zhang Yang's acting talent is not bad, he only took two hours to satisfy the head of the advertising team, one and a half hours were spent on preparation, and the actual shooting only took half an hour.

Next, Zhang Yang walked around SH City for a few days, and also went to the surrounding cities to play around, and then participated in the filming of a football program on SH TV.

He was invited as a guest.

The cost of cooperation between the two sides is negligible, only a symbolic 10,000 yuan, but the purpose of Zhang Yang's participation in the program is to increase the appearance rate on domestic television.

For celebrities, appearance rate is important.

If you turn on the TV and you can be seen, your fame will definitely rise rapidly, on the contrary, you will always not appear on TV, even if you have achieved extremely brilliant results, you will not have much popularity, such as the famous 'Nobel Prize winner' Mo Yan in the previous life, most people know this name and know his achievements, but how many can know what Mo Yan looks like?

Seldom.

So if you want to increase your fame, you must increase your appearances.

The disadvantage of flamboyance in this regard is very great, because there is no domestic media that has the right to broadcast the Premier League, that is to say, Millwall's game is difficult to be seen by domestic fans.

Domestic affairs are almost dealt with.

Zhang Yang spent about ten days, returned home, signed an endorsement contract, participated in a TV show, and almost completed the plan, and then it was the real vacation.

This is also what Zhang Yang thought.

The head coach is too tiring to work, it is not easy to rest for a while, and in July you have to start busy work, before you can relax, you still have to try to relax.

Zhang Yang and Andy took a plane together and went to Bali, Indonesia.

The two were on vacation.

No, it should be said that Zhang Yang wants to take advantage of the holiday to go around and relax completely.

Andy is just a sidekick.

Zhang Yang originally wanted to go with beautiful women, and the vacation is naturally to have beautiful women, lying on the beautiful beach to bask in the sun, sun, sea water, ice drinks, and a bikini beauty next to it, it is definitely a wonderful enjoyment.

The two beauties who can be invited by Zhang Yang: Catherine and Denise both refused, Denise is a workaholic, the company has just opened, and he will definitely not be able to leave.

Catherine's refusal was due to lack of money.

Catherine still has a very good character, even if Zhang Yang paid her to go, she directly refused, "Let you pay, what have I become?" ”

One sentence blocked Zhang Yang.

Zhang Yang could only silently take Andy with him, he hoped to face the sea breeze and enjoy a week easily, but when he arrived at the destination, within a day, he found that Andy was actually the protagonist.

Why?

Andy doesn't like to blow the sea breeze and doesn't even have an interest in going to the beach.

"That way my skin will get darker!"

This statement really made Zhang Yang speechless, and he could only go to the beach for a stroll alone.

Lonely, boring......

After returning to the hotel that day, Zhang Yang saw Andy's figure and was about to shout, when he saw Andy holding a woman who was 'suspected of being receptionist' at the front desk, opened the door and entered the room!