●ANTA was established in 1991

In 1991, ANTA was first hung with the ANTA logo at the door of a shoemaking workshop in Jinjiang, Fujian Province, and after more than 20 years of development, ANTA Sports Products Co., Ltd. has become the largest comprehensive sportswear brand company in China.

● In 1999, he signed a contract with Kong Linghui to shape the brand

ANTA LOGO In 1999, ANTA signed Kong Linghui as its image spokesperson, launched the brand slogan "I choose what I like", and took the lead in creating a marketing model of "Sports Star + CCTV" in China. The promotion of the brand led to a strong growth in sales, and the turnover quickly increased from more than 2,000

10,000 exceeded 200 million.

Since then, ANTA has completed the construction from production to brand wholesale, with a focus on penetration in second- and third-tier cities. "We need to be leaders in the value chain." Ding Shizhong said that in the face of more and more imitators, he is always thinking about how to run faster and take the lead in Jinjiang, where the competition is becoming more and more fierce.

●In 2004, it sponsored CBA, and the company ushered in a period of rapid development

Since 2004, ANTA has sponsored the China Men's Basketball Professional League for three consecutive years and has become a CBA

ANTA sponsored the CBA Pro League as the sole designated partner for sports equipment, breaking the pattern of international brands monopolizing top domestic events. In January 2006, ANTA renewed its contract with the CBA for another 7-year period, and the cooperation between the two parties continued until 2012, further deepening the relationship between ANTA and the CBA.

●In 2005, the first sports science laboratory in China was established

In 2005, ANTA spent nearly 10 million yuan to establish the first high-tech sports science laboratory in China

ANTA Sports Science Laboratory is the latest batch of national-level enterprise technology centers announced by the National Development and Reform Commission, the first and only state-level enterprise technology center in China's sportswear industry, and the only state-level enterprise technology center recognized by the state so far. Since its establishment, it has contributed more than 41 national patents to ANTA and has a large-scale R&D team, known as "China's Sports Technology Incubator". Since the establishment of the Sports Science Laboratory, ANTA has successively launched a number of professional technologies, such as dual shock absorption technology, moisture absorption and sweat wicking technology in the apparel field, and "three prevention" functions, as well as new shock absorption technology, long-lasting shock-absorbing insole, elastic "jelly" technology, elastic arch structure, ultra-light EVA material, and soft EVA material, which have driven the all-round "technological upgrade" of the ANTA brand.

●Listed in Hong Kong in 2007

On July 10, 2007, ANTA Sports was listed on the Hong Kong Stock Exchange with a global offering of 600 million shares, which was oversubscribed by 183 times for the public offering portion alone. With the addition of the over-allotment of shares, ANTA raised more than HK$3.5 billion, setting a record for the price-to-earnings ratio and financing amount in China's sportswear industry.

●In 2008, the ANTA KIDS strategy was launched

In response to the competitive situation in the domestic children's clothing and children's shoes market, ANTA launched a subsidiary brand in 2008

ANTA KIDS LOGO ANTA KIDS，

As an extension of the ANTA brand, ANTA KIDS enhances the competitive advantage of the overall parent brand, expands sales and taps new user groups with the help of the market influence of the parent brand. At the same time, with years of brand marketing experience, ANTA has developed the Chinese children's footwear market and made every effort to build a well-known brand and leader in the Chinese children's footwear market.

●In 2009, ANTA acquired FILA and started a multi-brand strategy

As early as 2009, ANTA made a high-profile acquisition of FILA, an internationally renowned fashion and sports brand, in China

FILA LOGO is the first step for ANTA to implement its multi-brand operation strategy and build a multi-brand operation group, positioning it in the high-end market and gradually occupying the channels of major high-end department stores in China. After five years of development, FILA has become a new profit growth point for ANTA Group, and it is complementary to the ANTA brand.

●In 2009, ANTA signed a contract with the Chinese Olympic Committee to build a brand image representing Chinese sports.

In June 2009, ANTA entered into a strategic cooperation agreement with the Chinese Olympic Committee (COC) to become a sportswear partner of the 2009-2012 Chinese Olympic Committee, sponsoring 11 major international events such as the 2010 Vancouver Winter Olympics, the 2010 Guangzhou Asian Games and the 2012 London Olympic Games.

At the 2012 London Olympics, as Chinese Olympians continued to win medals on the field, ANTA's "Champion Dragon Suit" medal suit was also familiar to many Chinese consumers through televising.

ANTA signed a contract with the Chinese Olympic Committee

● In 2012, it became the first in China's sporting goods industry

In 2012, ANTA's sales reached RMB7.62 billion, compared to RMB6.74 billion. In terms of absolute revenue, ANTA has successfully become the leader of domestic sportswear brands

●In 2013, the retail transformation strategy was launched

In 2013, ANTA took proactive measures to promote the recovery of the industry, and initiated the transformation of its "retail-oriented" business model within the company, starting from the construction of retail culture, the improvement of management efficiency, the flexible supply chain, the effective control of inventory and the optimization of channels, etc., to carry out all-round transformation and upgrading of the enterprise. On the other hand, the company innovated independently in several areas such as brand, product and new business, strengthened the professional image of the brand, enhanced the differentiation of brands and products, and promoted the company's development in high-potential markets through FILA and ANTA children's sportswear series.

●In 2013, the contract of the Chinese Olympic Committee was renewed

On January 17, 2013, the "2013-2016 Chinese Olympic Committee Sports Apparel Partner Signing Conference" was held in the conference hall of the General Administration of Sport of China, marking the first time since 2009 that ANTA joined hands with the Chinese Olympic Committee to become the "2013-2016 Chinese Olympic Committee Sports Apparel Partner" for the new Olympic cycle. In the next Olympic cycle, ANTA will continue to provide award-winning equipment for Chinese athletes in 10 major international multi-sport events, including the 2014 Sochi Winter Olympics, the 2014 Incheon Asian Games and the 2016 Rio Olympics.

●In 2014, he signed a contract with the gymnastics center

On August 4, ANTA Sports Products Co., Ltd. took a further step in expanding its sports resources and cooperated with the General Administration of Sports of the People's Republic of China for gymnastics management

ANTA signed a contract with the Gymnastics Team Center, and the two parties will carry out comprehensive strategic cooperation.

As a partner of the Chinese Olympic Committee, ANTA not only provides a full set of award-winning equipment and living equipment for the Chinese sports delegation, but also cooperates with the Water Sports Management Center, the Winter Sports Management Center and the Boxing and Taekwonting Sports Management Center to provide professional competition uniforms and training uniforms for all national teams under the command of each center.

●Signed with the NBA in 2014

On October 13, 2014, ANTA officially became the official marketing partner of the NBA and an NBA licensee.

The partnership is the first time the NBA has authorized a Chinese sporting goods company to use a co-brand. ANTA will launch a full range of ANTA-NBA co-branded sports shoes and accessories with team and league logos, which will be sold in more than 2,000 ANTA stores nationwide, as well as e-commerce platforms such as ANTA Official Store, ANTA Tmall Flagship Store and ANTA JD.com Flagship Store.

Anta signed a contract with the NBA ● In 2014, its performance reached a new high, and in 2015, it aims to reach 10 billion yuan in revenue

ANTA Sports Products Co., Ltd. announced its 2014 results in Hong Kong, with operating income of RMB8.923 billion, up 22.5% year-on-year. Profit attributable to shareholders was $1.7 billion, an increase of 29.3% over 2013. The operating performance has hit a record high, ranking firmly in the leading position of the domestic sporting goods industry, and also injecting a shot of strength into the sporting goods industry during the adjustment period.

corporate culture

Edit ●Mission: Integrate the spirit of sportsmanship beyond oneself into everyone's life.

●Vision——To become a world-class sportswear company with the first brand reputation and market share in the Chinese market, respected and sustainable.

● Core values

Brand First – We firmly believe that brand value is the benchmark for business decisions and the core of ANTA people's efforts to uphold.

Innovation and change - we are never afraid of the risk of change, anticipating the forward-looking pattern, and creating customer lifetime value with on-demand innovation.

Focus and pragmatism - we uphold the truth-seeking attitude of "fine, detailed, practical and strict", and are committed to growing together with the sports industry.

Honesty and gratitude——We firmly believe in the principles of honesty and integrity, keep promises, always be grateful, and fulfill social responsibilities.

Brands:

●ANTA: ANTA is a professional sportswear brand positioned for the general public, and ANTA focuses on providing the most cost-effective professional sportswear for the majority of ordinary consumers.

●ANTA KIDS: ANTA KIDS mainly creates healthy and comfortable products for children aged 3-14 to accompany them to exercise freely and grow up healthily. Its products are mainly based on sports and lifestyle, and its products cover clothing, shoes and accessories, which can fully meet the wearing needs of children on various occasions such as daily school, sports, and travel.

● FILA: The FILA brand was founded in Italy in 1926 by the FILA brothers. In the 70s of the last century, in order to cooperate with the diversification strategy, the brand expanded the sportswear business with a broad prospect at that time, and successively developed a series of products such as tennis, skiing, swimming, golf, climbing, etc., which were sold in more than 30 countries and regions such as France, Italy, the United States, and Japan, and was a well-known high-end sports and leisure brand in Italy. In 2009, ANTA will acquire the trademark rights and operation of the Italian brand Fila in China.

●ANTA-NBA co-branded brand: On October 13, 2014, NBA China and ANTA Sports Products Co., Ltd. announced the formation of a long-term partnership in Beijing, and ANTA officially became an official NBA marketing partner and NBA licensee. ANTA launched a full range of ANTA-NBA co-branded sneakers and accessories with team and league logos.

Featured Products:

●ANTA products:

Men's shoes: basketball shoes, running shoes, comprehensive training shoes, outdoor shoes, casual shoes, board shoes, table tennis shoes, tennis shoes

Women's shoes: running shoes, comprehensive training shoes, outdoor shoes, tennis shoes, board shoes, casual shoes, table tennis shoes

Men's clothing: short-sleeved T-shirts, polo shirts, sports pants, sports shorts, cropped pants, down jackets

Women's clothing: sportswear, short-sleeved T-shirts, polo shirts, skirts, shorts, cropped pants, sports pants, down jackets

Accessories: backpacks, small straddle bags, waist bags, chest bags, sports briefs, socks, basketballs, wrist guards

●ANTA KIDS products

Children's clothes, children's pants, children's shoes, accessories

●FILA Products:

RED LINE SERIES, GINNY SERIES, ANNA SUE SERIES, SHU QI SAME STYLE/CHRIS EVANS SAME STYLE, ITALIAN CLASSIC SERIES/CLASSIC PRINT SERIES

Sports Resources:

●COC：

In June 2009, ANTA entered into a strategic cooperation agreement with the Chinese Olympic Committee (COC) to become a sportswear partner of the 2009-2012 Chinese Olympic Committee, sponsoring 11 major international events such as the 2010 Vancouver Winter Olympics, the 2010 Guangzhou Asian Games and the 2012 London Olympic Games.

In 2013, ANTA once again joined hands with the Chinese Olympic Committee to become the "2013-2016 Chinese Olympic Committee Sports Apparel Partner" for the new Olympic cycle. ANTA will continue to provide award-winning equipment for Chinese athletes in 10 major international multi-sport events, including the 2014 Sochi Winter Olympics, the 2014 Incheon Asian Games and the 2016 Rio Olympics.

●Sports Management Center and National Team

Water Sports Management Center: China National Sailing and Windsurfing Team (CST), China National Rowing Team (CRT), China National Canoe Team (CCT), China National Slalom Canoe Team (CCST), China National Finswimming Team (CFT), China National Extreme Team (CEST), China National Powerboat Team (CMBT), China National Water Skiing Team (CST)

Boxing Taekwondo Sports Management Center: Chinese National Boxing Team, Chinese National Karate Team, Chinese National Taekwondo Team

Gymnastics Sports Management Center: Chinese National Gymnastics Team, Chinese National Rhythmic Gymnastics Team, Chinese National Trampoline Team

Weightlifting and Judo Sports Management Center: Chinese National Weightlifting Team, Chinese National Wrestling Team, Chinese National Judo Team

Winter Sports Management Center: China National Figure Skating Team, China National Ice Hockey Team, China National Curling Team, China National Speed Skating Team, China National Short Track Speed Skating Team, China National Ski Team

●NBA

On October 13, 2014, ANTA officially became the official marketing partner of the NBA and an NBA licensee.

● NBA stars

NBA stars signed by Anta Klay Thompson[1], Kevin Garnett, Rajon Rondo, Chandler Parsons, Luis Scola

● Sports star

Table tennis: Wang Hao, Kong Linghui, Liu Shiwen, Zhang Jike

Anta signed Zhang Jike and Liu Shiwen Tennis: Yelena. Jankovic, Zheng Jie

Fencing: Tan Xue, Zhang Liangliang

Bing Xue: Li Nina, Shen Xue, Zhao Hongbo, Pang Qing, Tong Jian, Zhou Yang, Han Xiaopeng, Zhang Hong, Xu Mengtao, Li Jianrou, Han Tianyu, Li Zijun, Fan Kexin, etc

Diving: Guo Jingjing

Trampoline: He Wenna, Dong Dong

Gymnastics: Zou Kai, Teng Haibin, Feng Zhe, Yao Jinnan

Rhythmic gymnastics: Zhang Doudou

Boxing: Zou Shiming, Xiong Chaozhong

Running: Chen Penbin

Sailing: Xu Lijia

Weightlifting: Liao Hui, Wu Xiaobiao, Lv Xiaojun, Lin Qingfeng

Corporate Social Responsibility:

●Sports for public welfare

In 2013, the "Olympic Charity Cooperation Alliance", jointly initiated by ANTA Sports Products Co., Ltd. and the Chinese Olympic Committee, was officially launched. It is reported that the alliance will gather the superior resources of the Quartet in the field of sports, further promote the Olympic spirit in China, and widely promote the development of national fitness sports.

In April 2013, ANTA Sports Products Co., Ltd., together with the Chinese Olympic Committee, the Champion Fund and the Samaranch Sports Development Foundation, jointly launched the "Olympic Charity Cooperation Alliance" in Beijing, and ANTA donated sports equipment worth RMB 20 million as the first caring enterprise.

As of May 2015, the Love Bridge Project has held landing activities in Ya'an, Sichuan, Bird's Nest in Beijing, Qitaihe in Heilongjiang and Xining, Qinghai, and by the end of 2015, ANTA will donate sports equipment worth more than RMB 100 million to hundreds of schools in more than 31 provinces and municipalities.

●Actively participate in disaster relief

After the Wenchuan earthquake in 2008, ANTA donated more than RMB 10 million in funds and materials to the disaster area, making it the first company in the sporting goods industry to donate more than 10 million yuan to the Olympic Charity Cooperation Alliance to mourn the Ya'an earthquake. In response to the Yushu earthquake in Qinghai Province in April 2010, ANTA donated RMB 2 million to the disaster area and provided strong support for the construction of schools after the disaster. In early 2010, when a severe drought struck Huize County, Yunnan Province, ANTA and the national rowing team donated 36 tons of drinking water and other relief materials to the local area, temporarily alleviating the county's drinking water difficulties. After the earthquake in Ya'an, Sichuan Province in April 2013, ANTA donated RMB 10 million worth of money and goods for the first time, and at the end of May 2013, together with well-known athletes such as Yang Yang, Yang Wei, Wang Liping, Feng Kun and Guo Dandan, visited the affected youths in Ya'an. In 2014, a magnitude 6.5 earthquake struck the Ludian area of Zhaotong City, Yunnan Province, affecting more than 1 million compatriots. As a leading enterprise in the domestic sportswear industry, ANTA Sports Products Co., Ltd. took the lead in donating RMB 5 million worth of money and materials to the earthquake-stricken areas, hoping to help the compatriots in the disaster-stricken areas rebuild their confidence and tide over the difficulties together.