"What? Negative, negative marketing? Derogatory marketing? ”

Li Mengqi's big eyes blinked, these two uncommon words could confuse her.

Su Li smiled slightly, this belongs to the university major in his previous life, the field of marketing and sales, high school students learn to speak and English, how can they understand this thing.

Not to mention that high school students don't understand, interlacing is like a mountain, and college students who don't involve this kind of major are probably confused in this regard.

"Negative marketing, which is a way for businesses to operate their products, is often used in conjunction with positive marketing. It is a common practice that when the product is launched, the company's operator will use the Internet, news, magazines or media to hype up the favorable places of the product on the one hand, and on the other hand, secretly hire a water army, and disparage the unfavorable places of their products, so as to drive the masses to follow the trend, so as to stir up the topic, make the product controversial, further enhance the popularity, and cut the target group ......"

Su Li glanced at the board and seriously explained the concept of this kind of sales field to Li Mengqi.

When it comes to negative marketing and denigrating marketing, these are actually two sales methods that test the lower limit of morality.

Negative marketing is okay, most of them only denigrate their own products, but defamatory marketing is usually accompanied by the practice of "praising one and devaluing the other". By denigrating other people's products, it can attract comments and attention from the media and consumers, and take the opportunity to achieve the purpose of brand promotion quickly and at low cost.

The so-called "businessman is not a businessman", this is the truth.

Shopping malls are like battlefields, and battlefields without gunpowder often have more fierce struggles, which is not unusual, Su Li has seen a lot of this kind in his previous life, and he is no longer surprised.

However, to say that these water stickers of Longmeng are operated by the fireworks magazine on the other side......

It can't be either.

Su Li has communicated with the editor in charge of Yuanyuan many times, if he is a person who really loves literature, he will never write such remarks that slander his favorite works.

This should be the result of the spontaneous formation of some readers who are idle.

"Uh...... Oh......"

Su Li's explanation made Li Mengqi stunned when he heard it.

She didn't know much at first, but she was a smart girl, and it dawned on her mind with a slight turn of her mind.

"I understand, good things don't go out, bad things spread thousands of miles!" The girl slapped her thigh and sighed, "It's going to become popular this year, a good name doesn't work, you have to rely on infamy." No wonder I always hear people say that the dragon dream is big and the market is on fire, feelings are this truth, and a book that is not sprayed is not a good book. ”

"Well, that's what it means." Su Li said with a smile.

"Do you still remember the 'Playful Blue Moon' that became popular a while ago? That's a great example of negative marketing success. ”

"Well, I don't know anything about this anyway." Li Mengqi pursed the corners of her mouth, "You too, people are obviously spraying you, and you are still smiling and happy......"

"Isn't it possible to squirt back?" Su Li shrugged.

Not to mention that the author personally went out to spray the reader, which is a very stupid thing......

The most important thing is that Su Li has never forgotten that this is a female-dominated world, which means that in this Longmeng forum, most of them will be a group of girls chatting with their feet......

Going to squirt with a bunch of viper girls? Tongue to mouth?

Don't be stupid, Su Li has experienced it in his previous life, don't spray with women, because you can't spray at all......

"Hmph, anyway, I just can't see it, you're being sprayed like this!"

Li Mengqi's mouth was pouted, and the boss was unhappy, although the reason was that reason, but the kind of people and works he liked were slandered......

It's just that the girl's eyes rolled, and the crooks of her eyes narrowed into crescents again.

"Su Lili, aren't you going to write a better work?" Li Mengqi pouted, "Those negative marketing are false after all, and those who should rely on hard power have to rely on hard power, you write better works, get better responses, and then slap them in the face, isn't it beautiful?" ”

"Hmm......"

Su Li pondered for a moment.

To be honest, he's not interested in slapping his face or something, and he's not that idle.

However, Li Mengqi is right, after all, writing a book depends on hard power, if it is not good-looking, readers will not buy it, then any sales method is empty.

That Long Meng's post, although the tone is not very good, but in some places it is really dry.

After all, the novel should be praised for its "fun", such as "The Angel with Broken Wings", this story is indeed not new, although the quality of the writing is guaranteed, but in the long run, the repetition of the idea will also make the reader aesthetically fatigued, no wonder it will become a point of attack.

An author with a soul must learn to find ideas from all angles of life and details in all aspects.

is like "Change", the setting is brother and sister, and it tells the love of brother and sister, and the reason is that Su Li has a younger sister, and he got inspiration from this aspect.

In short, I have to write a more eye-catching work......

After thinking about it, Su Li sighed: "Okay, I'll work hard, but it's not so easy to write a good work......

"It's okay, I'll wait for you to write!"

When the girl heard this, the corners of her eyes became brighter.

Then, she immediately "snapped" and slammed on her phone.

Su Li saw it really from the side.

I saw that Li Mengqi logged in to his account, Mengqi was not out of the flesh, and went on the Longmeng forum, and immediately published a post.

The title is as follows-

Slap in the face preview! Teacher Crisp Pear has a new work! This time, the essay for "Fireworks on the Other Side" is stable!

At this glance, Su Li was speechless: "Don't, aren't you the so-called 'one powder top ten black'?" It's going to get sprayed even worse. ”

Li Mengqi waved her hand and said with a smile: "What are you afraid of, you just want to let them spray, and it will be cool to slap your face when the time comes!" Hmph, let these guys not do their business all day long, and you will know the black book! Can you find a boyfriend with a black book? ”

“……”

Yes, whatever.

Watching Li Mengqi quickly write the content of the post, after thinking about it, Su Li still shook his head and let her go.

Anyway, he doesn't go online much, and the readers in the Longmeng forum, no matter how they are, how they comment on him, it has nothing to do with him.

Soon, Li Mengqi's sticker was freshly baked.

The post used the label of "battle", and also used passionate words to refute the point of view of the previous water post, claiming that the writing of Mr. Crisp Pear's "Change" is excellent, the style is unique, and the idea is whimsical, and it is very promising to win the first prize in the essay, saying that he is very optimistic about Mr. Crisp Pear's future works......

And so on.

After that, the post was quickly highlighted, followed by a series of replies.

Dog with a mouse: Wild ideas? I don't understand, where did the landlord come to this conclusion?

Wang Pushi: Hey, the landlord is here to wash, right? Let's say, how much is the water army, is five cents a piece enough? Such an old subject can still be said to be imaginative......

The cat's retribution: The two upstairs are blind? Everyone said that it was the idea of "Change".

Soft cat ball: That is, one or two articles can't explain anything, although I won't score too high for "Angel with Broken Wings", but in conscience, the quality of the writing is still good.

Wang Pu Shi (replying to the cat's gratitude): You're blind, right? I'm talking about "Change", the idea of brother and sister is not old? The routine of using one party to get sick to win tears is not old?

Cat's Gratitude (Reply to Wang Pounce): Why, then you should talk about it, what routine is not old? Looking forward to you writing stories that are not old!

Wang Wang Xuebi: Hehe, upstairs is brain-dead, and no one is allowed to say it if you don't write well? Then I go to the restaurant to eat, and I am not allowed to say that the meal is not done well? I have to know how to cook myself to comment?

This is Tom not Rem (reply to Wang Wangxuebi): See again forcibly pull "It's not allowed to say that the rice is not done well?" The key is that many people think that the rice is okay, so look at it this way, is it "the rice is not done well", or is there a problem with your own taste buds? If you can't get used to eating, don't forcibly blame "the rice is not done well", just button it up with a hat! It can only be said that it is not to taste!

No matter how hard the bones are, you have to feed Wang (reply that this is Tom not Rem): Comments are originally free speech, and the forum is a place for us to speak, and you can not come if you are not used to it!

This is Tom not Rem (no matter how hard the bones are replied, they have to be fed to Wang): free speech? Then I'm hyping it up on the Internet, your boyfriend may have cuckolded you, pay attention, it's possible! Is this okay?

Wang Feng's Wang (replying to Tom Jerry is true love): Secretly change the concept, you are a personal attack!

This is Tom, not Rem (Wang who replied to Wang Feng): Is it a personal attack to criticize the salty tofu with a kind of sweet tofu that people have worked so hard to write? Oh, of course not, because it's "not the right book, not the right person"! Right?

……

The post battle is very fierce.

Friends on the Internet, all kinds of swords, you spray me, you sarcast, I sarcasm, that momentum can't wait to come to a meeting, you have to cut each other and see blood to have a good time, but this is naturally impossible, and the online spray is very powerful, but no one really dares to do this in reality.

Of course, these have nothing to do with Su Li.

After putting down his history textbook, he began to think about the idea of a new work.

Li Mengqi's words have been released, then he must write a two-eyed work, no matter what, if he doesn't steam steamed buns and fight for breath, he can write good works, and he will not disappoint those readers who really like his books.

After circling in his mind, Su Li gradually came up with an idea.

Pull open the paper, pick up the pen, and write a name on the paper.

"Guitar".