Qiao Hai has been with the Lakers for half a year, but he has never met Lakers owner Jerry Buss.

Jerebus handed over all the affairs of the Lakers to Jerry West, and his daughter Jeanie Buss assisted, in fact, it was oversight, nothing important, and Jerichbus would not usually show up.

But now, the Lakers have a big event, and it's an unprecedented big thing in the NBA.

The Lakers actually blocked two media outlets in a row, the Los Angeles Times is okay, the local Los Angeles media is not to worry about, ESPN is different, this is a big national media, the big guy in the sports media.

Jerebus received a call from the Coalition to intervene in the matter.

Jerry Buss was temporarily suppressed by his years of prestige in the NBA, but he was forced to return to Los Angeles to learn what was going on.

Qiao Hai is the initiator, and Jerebus naturally wants to meet Qiao Hai.

Qiao Hai tidied up his clothes and followed Michkupchak upstairs.

"Mitch, how's Mr. Jeribas feeling?"

In the face of the big boss, Qiao Hai wants to say that he is not nervous, it is false, especially the matter of banning the media, it is not good or bad for the Lakers, everyone has their own understanding, Qiao Hai did not know what Jerebus thought, he really didn't know how to deal with the torture of the big boss.

Mitch Kupchak smiled, "Don't worry, Mr. Jerebus is in a good mood and had a great chat with Mr. Jerry West." ”

Qiao Hai breathed a sigh of relief, turned around and walked into the long passage on the second floor of the training hall, and walked all the way to the door of the conference room.

"Mr. Jeribas is waiting for you inside, get ready, Joe."

……

The door was pushed open, and Jerry Bas was sitting on the side, and Jerry West was also sitting on one side of the conference table with a cane, and the two didn't know what to say, and when they saw Qiao Hai enter the door, the two laughed.

In addition to Jerry Buss, there are three children of Jerry Buss, Johnny Buss, Jeanie Buss, and Jim Bass, as well as the current head of the team's scouting department, Kotlambis, and the head of the team's operations department, Glen Carraro.

Jerichbus looked up and down Qiao Hai, who had just entered the door, Qiao Hai knew Jeribas, and he introduced himself to Jerichbus: "Mr. Jerichbus, I am Qiao Hai, the current acting head coach of the Lakers. ”

Jerebus nodded: "It's a pleasure to meet you, Coach Qiao Hai, although I haven't watched much NBA games during this time, I still know very well about your team leadership, you are good at leading, better than many old coaches." ”

"Thank you."

Qiao Hai replied with a thank you.

But in the next second, Jerebus's face changed: "But the results of leading the team are the results of leading the team, and now, you must give me an explanation about the blocking of the media incident." ”

Qiao Hai said secretly: It's here.

Immediately began to organize the language, in fact, before coming, Qiao Hai had already thought of some countermeasures, but before using it, Qiao Hai still had to think about it.

"Regarding the media blockade incident, my explanation is that this is necessary, Brad Turner's report in the Los Angeles Times has touched my bottom line continuously, the first time I questioned my ability, the second time I questioned the team's ability, the third time it was the most excessive, questioning Shaq's ability at the last moment, provoking the relationship between me and Shaq, and the third report, if it really fermented, it would lead to serious infighting in the team, so it was unbearable......"

Qiao Hai has a good reason to block the Los Angeles Times.

Jerebas nodded, and then asked, "What about ESPN?" ”

"ESPN's letting Brad Turner comment on the Lakers' game is completely provocative, and the Lakers are NBA giants and can't get used to him."

Jeribas continued to nod: "But banning the media will cause unnecessary trouble for the Lakers and unnecessary losses for the team." ”

Qiao Hai smiled, he knew that as long as Qiao Hai gave a suitable solution, he would pass this level.

The trouble and loss brought to the team by banning the media is nothing more than two, one is the influence of public opinion, there will be a considerable part of the media criticizing the Lakers, and the other is the impact of exposure, ESPN and the Los Angeles Times do not report on the Lakers, the Lakers will lose a lot less exposure, which has little impact on the Lakers, but if Jerry Buss really wants to pay attention, Qiao Hai can only give a solution.

"I want to know what the troubles are, what the losses, maybe I have a way to solve them."

It was quiet in the conference room, only the conversation between Qiao Hai and Jerry Buss, and the others did not interject, but hearing that Qiao Hai had a way to solve it, Jerry West smiled: "The Lakers are a giant team, even if they have a big impact, but now that the league has intervened, either we end the ban on the Los Angeles Times and ESPN, or we have to come up with some means to make the Los Angeles Times and ESPN soften." ”

The meaning of Jerry West's words is obvious, Qiao Hai had better come up with a few ways, otherwise the Lakers will only succumb.

"The main trouble is public opinion, and the ESPN name has been attacking us, as well as the Los Angeles Times."

The first trouble is really public opinion, as Qiao Hai expected, Qiao Hai's method is also very simple.

"ESPN and the Los Angeles Times are going to attack us, and that's really bad for us, but we can also find media that are against them, like the Los Angeles Daily News, like Yahoo Sports and Sports Illustrated, which have always been against ESPN."

"So my idea is to win over allies in the media and play against ESPN."

Jerebus nodded, the problem of public opinion is not big, if it is solved in Qiao Hai's way, then there will be no problem.

The Lakers can win over allies in the media industry, and in the NBA, there are other NBA teams that are not used to ESPN's historical reporting methods, and they will echo the Lakers.

"What about exposure, how do you maintain it? ESPN is a national outlet, and the Los Angeles Times is the largest local newspaper in Los Angeles. ”

"This is simpler, the issue of public opinion has been said over there, we can win over allies." The more Qiao Hai spoke, the more confident he became, he thought that the major NBA teams in the future would have their own official media, and gave another suggestion. "In addition, we can try to establish our own state media."

"State media?"

Jeanie Buss, who had been standing aside and didn't interject, hurriedly asked.

Qiao Hai nodded: "Yes, official media, the NBA has recently established their official website, and I think we can also establish an official media and publish our own official magazine to report on the team's daily life." ”

"Good advice." It was Jerebus who spoke out.

It is indeed a good suggestion, the establishment of the team's official media, this is the only way for a professional team, Qiao Hai proposed this concept in advance, Jerebus They are human spirits, they naturally know the benefits of this, the income from the establishment of the official media is good to say, and more importantly, the establishment of the official media, the team's public opinion can be controlled by themselves.

There will also be more benefits when it comes to managing fans.

"And the broadcasting rights?" Joe Hay thought it was over, but Jim Bass suddenly asked another question.

"ESPN owns the NBA's broadcast rights, so what if they make a fuss and reduce the number of broadcasts for the Lakers?"

Broadcast rights, this is a new issue raised by Jim Bas, Qiao Hai didn't expect it before, and now Jerebas's youngest son Jim Bas, suddenly proposed, Qiao Hai was also stunned, but soon, he thought of a solution.

"The broadcast rights are not ESPN's alone, there is also NBC, and in addition, Time Warner also wants to buy the NBA's broadcast rights, but it really can't be done, we can ask Time Warner to sell our exclusive broadcast rights."

Exclusive broadcasting rights?

Qiao Hai came up with a new term.

In fact, this is still from later generations, Time Warner signed a sky-high exclusive broadcast contract with the Lakers, which directly made the Lakers the most profitable team in the NBA.

"Exclusive broadcasting rights, is it feasible?"

Jenny Buss, he was thoughtful.

Qiao Hai nodded: "Of course it is possible, the league does not stipulate that NBA teams cannot sell their broadcast rights alone." ”

"Then it's worth considering......"

Qiao Hai successively proposed the concept of the team's official media and selling the team's exclusive broadcast rights, and several people in the Bath family looked at Qiao Hai differently.

Especially the shrewd Jerebas, although he is expressionless at the moment, he is crazy in his heart to praise Qiao Hai: young people's brains are easy to use, and they can always think of all kinds of strange ideas.

Qiao Hai was also really relieved, he passed the test......