After a while, the Iron Tea crew, who had taken a short break for a few days, set off again. Because the filming of all campus scenes has been completed before, the content to be filmed after this is basically irrelevant to the school. The crew has already identified several shooting spots in different cities. The resumption of filming in Tiecha means that Yan An will start to wander around in many cities.

Almost during the holiday, Yang Meijuan was busy fighting public opinion with Wang Mulin on the Internet, and at the same time, she also took the time to help Chao Zhen receive an advertising endorsement. When Yan An heard the news, he had to sigh again at Yang Meijuan's super business ability.

In fact, this advertising endorsement is a luxury brand's eyewear line, and the brand's business plan is aimed at the elite male customer group throughout Asia, so the brand has long determined that the spokesperson and advertising model they choose must be Oriental faces. Probably because the brand has a lot of cooperation with Li Qi's mother Lin Anmin, and accidentally revealed this information to her. After Lin Anmin knew the appeal of the brand, he recommended Chao Zhen to them.

After the brand saw Chao Zhen's information and some video clips, they contacted Chao Zhen under Lin Anmin's lead. Yan An remembered that Yang Meijuan and Chao Zhen had a disagreement on whether to accept this endorsement at that time. Chao Zhen stated that he himself did not want to take on commercial activities before the public release of iron tea. But Yang Meijuan feels that the gold content of this endorsement is very high, and it is good to give tittle, which is conducive to paving the way for Chao Zhen to enter the fashion circle in the future.

Yan An was not very clear about the specific situation in the middle, she was busy with various make-up classes at the time, preparing for the final cultural class exam, and knew that Chao Zhen finally signed the contract obediently under Yang Meijuan's attention.

It wasn't until later, after the finished film of the advertisement came out, that it was not easy for their cooperation to achieve a satisfactory result for both parties in the end. Yang Meijuan said that this endorsement was targeted when the news came out. During that time, there were many black materials and black histories of male artists of the same type on the Internet, and at the same time, their respective public relations teams were fighting and playing. How do you know that the snipe and the clam compete for the benefit of the fisherman, and this endorsement finally fell into the hands of Chao Zhen.

Yan An was flipping through the product promotional photos at that time, and at the same time listening to Yang Meijuan tell her about the various twists and turns, she couldn't help but sigh: "It's not that the brand side has no ability to think." Indeed, brands at this level do not need to contribute to the brand through spokespersons. Therefore, the only indicator that people consider the spokesperson is that the image should match the product. It's not that I'm boasting, Chao Zhen can be ranked among the best-looking men with glasses in the world. Look at how ...... these promos were made."

Yan An flipped through the booklet and said to Yang Meijuan: "I don't know if the elite man wants to buy it after reading it, anyway, I really want to buy it after reading it." ”

"Can you buy it and wear it yourself?" asked Yang Meijuan.

"Of course it's for your partner!" Yan An said as he suddenly smirked and said, "But it's a pity, my partner is an advertising model, hehehe." ”

Yang Meijuan rolled her eyes and said that she didn't understand Yan An's brain circuit at all, how could a person who was born often switch back and forth between mature rationality and naïve idiot?

However, after Chao Zhen's finished advertisements and huge promotional posters began to be widely distributed in the media and offline, the data fed back from the brand side just confirmed Yan An's initial speculation.

Women between the ages of 25 and 35 account for more than 70 percent of the total sales of luxury eyewear aimed at elite men.

Yang Meijuan came to Yan An and said: "The brand side has held several meetings and has not made a reasonable explanation for this special phenomenon. But you seem to have guessed it from the beginning, why is that?"

Yan An smiled strategically and asked, "What do you think?"

"I don't know. Yang Meijuan replied honestly.

"My humble opinion. Yan An sat up straight and analyzed seriously: "Men to men, women to women, when everyone's sexuality is normal, there will be mutual exclusion between the same sex. This rejection will be even more pronounced when dealing with people of the same sex who are more visible to the naked eye than you are looking to be superior. But it is different between the opposite sex, and it is easy for the opposite sex to give each other their most sincere appreciation without hesitation. ”

"I know all of that, so why is the biggest audience for men's eyewear being women?"

"Because the target audience of this brand is very good in itself, they will naturally choose the same type of other people when they see Chao Zhen's advertisement, and when they feel repulsed. But women are different, most women are emotional and visual creatures, and it is not unusual for them to buy something because of a simple look, even though they may not need it at all. If I have enough means, it's normal for me to buy a dress that I would not be able to wear at all because of a pleasing male model in a magazine. ”

"So, this ad is still getting it right?"

Yan An glanced around, and seeing that Chao Zhen was not nearby, he hurriedly approached Yang Meijuan and whispered, "Let me tell you, this is just a crooked test." If you want to better prove the possibility of Chao Zhen's commercial value in the future, I suggest you give him some more extreme endorsements. ”

"What?" Because of her sneaky behavior and tone, Yang Meijuan's voice also decreased.

"Women's skin care products or makeup. I can guarantee that such a product is promoted by Chao Zhen, and the effect will definitely be explosive. ”

Seeing Yang Meijuan's miserable expression, Yan An asked solemnly: "I'll give you an example, you are a financially capable woman. If Chao Zhen endorses a luxury brand's lipstick, even if that shade doesn't suit you, will you buy it?"

Yang Meijuan really thought about it seriously, and then nodded.

Yan An said: "Isn't that enough? You must grasp the degree and scope of this and firmly grasp the orientation and needs of the target customers." ”

Yan An thought that this exchange with Yang Meijuan was just a joke in Chao Zhen's absence, but what she didn't expect was that Yang Meijuan would have any unusual thoughts because of her words. The words that were originally said because of strange and evil tastes eventually became the evil consequences of retribution on themselves. However, this is also something that Yan An began to regret when she recalled this day in the future, and she did not have such complicated troubles for the time being.

The filming was transferred to the city of E. Because of work, Yan An met Wang Qiantang again.