"It sounds a bit like what Transport Secretary Matt Wittgenstein often calls 'reverse engineering'......" the press director realized.

Roland shook his head and smiled: "There are similarities, but they are not exactly the same, this is not a sneaky piracy of other people's inventions, we have the patent authorization and a full set of design drawings for the three achievements of 'Anna-Saliya phototypesetting press', 'McManus fax machine', and 'Andre's magic guide intercom', and carry out industrial production in an open and honest manner." Zociofa Technical Services will also send specialists to assist us in solving technical problems, and at the same time, I will begin preparations for the construction of a factory for the production of the three types of magic guides in the Karon Industrial Zone. ”

"I hope that these products can be put into mass production as soon as possible, as long as the price is not ridiculously expensive, and there is no worry about not being able to sell." Mr. Press Director did not forget to emphasize, "The first batch of 'phototypesetting presses' and 'fax machines' have been booked by our evening newspaper, and the existing printing mode can no longer keep up with the expansion of circulation, with these two new magic devices, we can easily establish branches in various towns and towns in the country, and distribute the newspapers and magazines published by Krasbourg to every town and even remote villages in the country, and it is easy for the circulation to reach 100,000, and it is not a dream to break one million!" ”

Roland smiled and nodded, fully agreeing with his optimistic expectations for the future of the press and publishing industry. But that wasn't enough, and Roland calmly criticized: "Mr. Plitt, you are now the press director of the Colas government, and you are no longer the editor-in-chief of the evening newspaper as before, and you should not be confined to a small evening newspaper. ”

"His Royal Highness the Prince is right, I am just too short-sighted, what do you think our 'Press, Publication and Communications Industry Reform Group' will do next?" John Pullett puts away the artist's frivolous temperament when he talks about business, and looks like a shrewd and capable bureaucrat.

Roland did not answer immediately, but fell into deep thought. As a traveler from the earth, he is well aware that the power of the press and publishing industry cannot be underestimated, and in fact, intellectuals can only have a voice and reflect the social influence derived from knowledge when they are combined with the media.

After more than a year of contacts with the cultural circles of the Far East, coupled with the implementation of enlightened policies such as the establishment of schools and the promotion of compulsory education, Roland has gained a high reputation among the intellectual class, and through the representatives of the local cultural elite of the Far East, such as Merlin, Boris, Yodel, Plit, and Vladimir, a large number of intellectuals who support the Kolas regime include, but are not limited to, journalists, editors, writers, scholars, artists, and religious figures.

In Roland's view, these cultural elites may have different political views and are not 100% in agreement with the policies pursued by the government, and there are many brave men who dare to criticize them, but they all have one thing in common: they have a strong sense of mission, they voluntarily defend the new regime belonging to the Far Easterners, and they are willing to contribute their wisdom and talents to awaken the national spirit and national consciousness of the Far Easterners.

"Mr. Plitt, the power of our intellectuals can only be embodied through works, whether it is articles or works of art, after all, we need a medium to show to the public, and as far as the current situation in the Far East is concerned, newspapers and magazines are undoubtedly the media with the widest range of dissemination and the highest public acceptance, and we, as the decision-makers and service providers of the national press and publication industry, have the obligation to provide intellectuals with more and better platforms for publishing their works." Roland bluntly pointed out the current priorities.

"His Royal Highness the Prince is right, we only have one evening newspaper now, and the distribution scope is still limited to the capital and the surrounding towns, and the pattern is too small." The news director scratched at his hair in shame.

"Speaking of the evening newspaper, I would also like to mention to you that before the revolution in the Far East, there was still competition between the "Daily" and the "Evening News" in the Far East, and after the victory of the revolution, the "Daily" was suspended, and the "Evening News" was a dominant one, and in fact assumed the role of the government newspaper of Kolas, but the evening newspaper had an obvious conflict with the original positioning in terms of content and style, and it was becoming less and less like a relaxed newspaper that brought entertainment and leisure to the public, and it became more and more official, more and more serious, and this phenomenon of role dislocation was not a long-term solution. Otherwise, one day most readers will abandon this nondescript newspaper. Roland said solemnly.

What is the most important thing about a newspaper?

Is it content?

Content is important, of course, but in Roland's view, what is more important is style, which is to find your target audience.

Roland remembers this joke about British journalism on Earth:

Those who read the Mirror think they are governing the country; People who read The Guardian think they should govern the country; People who read The Times are really governing the country; The husband of the man who reads the Daily Mail is governing the country; Those who read the Financial Times hold the country in their hands; Those who read the Morning Star believe that the country should be governed by foreigners; Those who read the Daily Telegraph believe that the country is already governed by foreigners; And the person who reads The Sun doesn't care who governs the country – as long as she's convex and backward.

This is not just a joke, but also a profound revelation of the close interdependence of newspapers and their target readership. Journalists always babble about declaring that they have no predetermined political position, in fact, no newspaper can have no political position, either left or right, if it is not left or right, it means that readers on the left and on the right will not subscribe to the newspaper, and sooner or later it will cease publication and go out of business!

Roland knows a little about the history of the development of the news newspaper industry on the earth, and those large newspapers that have lasted for decades or even hundreds of years, and their political positions are often very clear and constant, so they can attract a large number of hardcore readers, and at the same time, they will also recruit those talented reporters, editors and writers who adhere to the same political philosophy into his banner, continuously produce content suitable for the taste of readers, and thus establish their own media empire, and obtain huge hidden power in both political and business circles through the power of public opinion; On the other hand, those newspapers and periodicals that claim to be fair and truly neutral in content will basically inevitably end up being unpopular, and those newspapers and periodicals that try to expand their readership by changing their political stance often fail to achieve the desired results, but will instead lead to a large loss of their original readership, and the loss of basic information outweighs the loss.

"Your Royal Highness, do you mean to bring back the staff of the daily newspaper as soon as possible, republish the Far Eastern Daily and serve as our government newspaper, and the evening newspaper will unload its political mission and return to its original entertainment and leisure positioning?" John Pullett asked knowingly.