With a circulation of up to 100,000 copies, even in the Assanian Empire, with a population of 200 million, there were no more than ten newspapers and periodicals that could reach this circulation, while in the Far East, the circulation of 100,000 copies was a record-breaking big news, with an average of one newspaper for every 50 people, which was so exaggerated that most of the staff of the daily newspaper could not believe that so many newspapers could really be sold, and some people privately spread that the 100,000 circulation of the inaugural issue was just an eye-catching gimmick. At least half of them are given away for free, and subsequent newspapers will not have such a large circulation, and it would be nice to sell 30,000 or 40,000 copies.

These rumors also reached the ears of Roland and John Plitt, and the news director was rather annoyed, and Roland calmly advised him to calm down.

"The reason why there are such rumors shows that the work we are doing has exceeded the imagination of ordinary people, which is human nature, and we only need to prove that we can do this seemingly impossible thing, and the rumors will naturally lose the market for survival." Roland got up and poured the news director a cup of refreshing tea brought back from Beacon Hill and continued to analyze the distribution prospects of the Motherland Daily, "Why don't people believe that we have the ability to publish 100,000 newspapers? I think there are three reasons – technology, channels and markets. ”

John Pulit took a sip of the turquoise tea, and couldn't help but raise his eyebrows in surprise at this crisp and sweet taste: "Good tea!" ”

"If you like it, take a pack back and soak it yourself, I have a lot of it here." Roland opened the drawer, took out a packet of Zuoqi green tea and handed it to the press director with a smile.

Mr. Plitt was not polite, and accepted the tea to continue the topic just now: "The three problems you just mentioned, among which the technical problems have been solved, I went to the Karon Industrial Zone last week, and the three factories under the 'Zoch-Colas Communication Wizard Company' are working overtime to rush the work, and two days ago produced 500 copies of the new phototypesetting printing press, fax machine and intercom device, a small part of which is sold on the spot in Krasburg, and the remaining 400 magic guides have been sent to publishers in major cities and towns in China on airships. The inaugural issue of the "Fatherland Daily" will be published at Colasburg at 6 o'clock tomorrow morning, and while office workers are drinking coffee and reading your State of the Union address on the front page, the reporter stations and distribution points set up by the "Fatherland Daily" in those towns thousands of miles away from the capital have already received the original copies of the newspapers faxed from the capitalIn this way, we have realized the dream of simultaneous nationwide distribution! ”

"That's right, with the help of the new magic guide phototypesetting printing machine and fax machine, we have broken through the technical bottleneck of newspaper printing and established a distribution network throughout the country, and the magic guide radio device makes the newspaper headquarters in the capital and the distributors around the country to maintain close contact, what problems can be solved in time in instant call, as for the market ......prospects," Roland smiled, "This is the easiest problem to solve, "Motherland Daily" as a government newspaper, the capital and the government departments of towns, villages and communes, Churches and schools have to subscribe, and leadership positions require a copy per person, which has digested at least 20,000 newspapers, and the citizens of Colasburg can consume at least 30,000 newspapers, and the remaining 50,000 newspapers are spread evenly among more than 400 cities and towns in China with a population of no less than 2,000. ”

"I've also considered that there might be a shortage of supply, and whether distributors everywhere should be allowed to print on their own?" John Pulit asked.

Roland thought for a moment and nodded: "You can adopt a contracting model, and the head office will share the profits with distributors in half." Although the net profit of each newspaper after removing the paper, manuscript fees, printing costs and the salaries of the newspaper staff is only two copper coins, and the sale of 100,000 copies is only a profit of 2,000 gold talers, the newspaper and the national distributors each take 1,000 gold talers, and the latter is distributed to 400 distributors It seems to be a pitiful amount, but don't forget, the daily newspaper will issue a new issue every day, even if the distributors can only earn 2 gold talers a day, there is a stable income of more than 700 gold thalers in a year, which is not a small amount! What's more, the nimble distributor can also use it as collateral to bank loans, discounting the trickle of sales proceeds into a large amount of cash, and among the various asset collateral, banks love this kind of stable and reliable cash flow, and usually make certain concessions in terms of loan interest. ”

"But in this case, there may be a situation where the real sales are concealed...... "John Pulit said again.

Roland smiled faintly: "This kind of greedy people must exist, but don't care too much, we regularly send people to various places to investigate the sales of newspapers, by the way to check the accounts and the roster of long-term subscribers, and immediately cancel the cooperation and resort to the court if violations are found, in addition, in order to prevent similar situations from happening, it is necessary to introduce a competition mechanism in various distribution sites, such as re-signing the distribution contract in the form of auctions every quarter, and we will cooperate with whoever can sell more newspapers." ”

John Pulit nodded his head in response, deeply admiring His Royal Highness's methods of countering those profiteers.

In addition to his personal involvement in the printing and distribution of the newspaper, Roland also supported the newspaper in another way, collating his long-form State of the Union address (also known as the government work report) into a newsletter titled "Our Road", which was published on the front page of the inaugural issue of the Motherland Daily as a congratulatory gift.

In this 20,000-word report, Roland reviewed in detail the fruitful achievements made by the Kolas regime in the Far East in the fields of industry, agriculture, commerce, transportation, military, education, culture, and religion over the past year since its establishment, focused on publicizing the policies pursued by the Kolas government in the fields of economic development, system building, tax reform, industrial policy, national defense construction, transportation planning, and press and publication, and revealed an obvious fact to the five million people in the Far East in as easy-to-understand words and detailed statistics as possible:

In contrast to the era of imperial rule, which was full of exploitation and oppression, the kingdom of Kolas, established after the revolution, is leading the Far Easterners to make great strides on the road to strengthening the country and enriching the people. All the people living in this land of hope have reason to be proud of their country and government, and in order to preserve this hard-won good life, to defend the great Motherland, all Far Easterners have the obligation to study carefully, work hard, and always be ready to fight against the imperial invaders who are trying to make a comeback.