512 The highest bidder gets
The feat of winning six trophies this season, with all the trophies in hand, is unique in the Premier League, and for West Ham fans, it is the happiest day of their lives.
Especially when he followed West Ham's floats and strolled through the streets of London, that little mood, not to mention how happy. Many Chinese fans crossed the ocean to celebrate with the country. In just one day,
The team's peripheral memorabilia was sold out, whether it was physical sales or online sales, all of them were blown up, and West Ham's peripheral income in one day was 3 million euros.
A new record was set. You don't need to look at it to know that West Ham's half-year financial statements are particularly beautiful, and they are simply explosive.
At present, with the payment of broadcast fees, the team's net profit has exceeded 70 million euros, setting a new record again.
However, they have raised their profit targets to at least £100 million in the summer transfer window, and by the end of the year, the team's total profit will exceed £200 million.
After the West Ham players were on vacation, Jiangshan also took the holiday, and it was easy to relax for a few days, playing with their women and going out to bask in the sun with their children.
It's been a busy summer for Woodward. He's going to sign sponsors, he's going to sign players, he's busy and he's happy.
Before the end of the season, Woodward quietly secured two small signings and two young players joined United.
Signed is South Korean player Son Heung-min, said to be this player Shinji Kagawa, the price is not high, Son Xingmin is just 20 years old, still playing for Hamburg, West Ham only spent 2 million pounds to buy.
Shinji Kagawa has played a main position in Dortmund, but Volcker is too powerful in Germany, so the price for West Ham to buy him is not high, only 5 million pounds.
Don't look at it, the most important purpose of signing the two of them is to open the Korean and Japanese markets, hoping to earn some sponsorship fees. Just after signing the contract, they went to South Korea and Japan with West Ham officials to promote, and many sponsors came to the door.
Woodward's plan, this wave of operations, must earn back at least 10 million euros in sponsorship costs, otherwise it will not be enough.
"Boss, aren't the Huaxia players improvised?" Woodward was a little disappointed, and he wanted to buy players from Huaxia to consolidate the market in Huaxia.
Jiang Shan thought for a long time, "Back then, in my training base, Wu Lei and Zhang Linpeng could have been bought. But they don't have the quality to play in the Premier League, so it's better for them to buy them and go on loan to Germany. ”
With the influence of Jiangshan, it is easy to buy two Chinese national players. The teams they are currently in have signed youth co-construction contracts with West Ham, and the purchase will not exceed 1 million pounds, and in return, West Ham will also loan and resell veteran or young players to them cheaply.
At present, the three veterans in the team, Drogba, Ballack and Hargreaves, are all preparing the team to earn some pension money, and Jiangshan let Woodward run and send them to Huaxia.
Soccer support program! They can get a huge salary, and the team can also make a small transfer fee.
Jiangshan does not need to rely on a few veterans to make money, the team hopes that players can get a little more salary, and the transfer fee is not high, which is completely the team's humanistic care, so as to attract more veteran players.
After nearly a week of negotiations, Drogba joined Guangzhou Hengda, the transfer fee is not high, the team only earns 5 million pounds, of course, compared to the price of the introduction, it still earns, Drogba has made a lot of contributions to the team, and also won the Champions League.
Hargreaves and Ballack also paid £5 million for a fee, a one-shot draw, and both teams were satisfied, with West Ham receiving a transfer fee, the other side adding strong players, and being Champions League winners.
The three veterans have generated $15 million in transfer revenue for West Ham.
Woodward has bought several new players in the transfer market, mostly youngsters, to complement youth teams of all ages.
For example, Mbappe was poached from the Monaco academy, a fairly young guy, who joined the U18 directly, and Jiangshan is also optimistic about his talent, which is better than the older Anthony Martial.
There is also Casemiro poached from the Sao Paulo Academy in Brazil, a young fat tiger, a midfielder with the same outstanding talent, who can also support West Ham's midfield defense in the future.
West Ham already have a defensive strongman like N'Golo Kante in their squad, and the echelon construction is almost complete. England's homegrown player, Eric Dier, who played in the youth academy in Portugal, has also been included in West Ham's squad.
If it weren't for Sterling's promotion to Liverpool's first team, Jiang Shan would also like to poach him, after all, there are not many players worth 50 million pounds, of course, Oxlade-Chamberlain's can also be included in the training system, isn't it?
There is also Southampton's Luke Shaw, who has a high ceiling of talent as long as he keeps his legs, can be cultivated for a period of time, and then sold to a big club, and when Manchester United bought him, it cost £27 million.
The process of replenishing young players is accelerating, and the sponsorship process for the team is not lagging behind.
The team's two major incomes, the team's jersey sponsors, and the chest advertising sponsors are all expiring, and the two major ways to make money are going to increase in price again.
Now Nike, Adidas and Umbro are all vying for shirt sponsorship for West Ham. In the past, a mid-table team like West Ham could handle it for a few million pounds a year, but now it's completely different.
After Jiangshan took over, West Ham's commercial value and brand value soared, especially winning the Europa League and Champions League, as well as league titles, which made them enter the ranks of giants.
Coupled with London's geographical location, extensive local fan base, and countless fans in Huaxia, their sponsorship fees are going to rise significantly. Nike's offer is £20 million a year for a seven-year contract, while Adidas is about the same, but for a longer period of time, and they want to have a 10-year deal; Umbro has not officially made an offer yet, and it will certainly not be lower than this figure.
The chest advertisement was previously signed with Li Superman's British Three Telecom, 8 million pounds a year, for a period of 3 years, Li Superman wanted to extend the years very early, but unfortunately, Woodward did not agree.
This year officially expires, they only have the same conditions of priority, if you want to win West Ham's chest advertising, you can't do it without blood.
At present, several spinach companies such as BIN, Emirates Airlines, South Korea's Samsung, Japan's Yokohama Tire are interested in sponsoring West Ham, as well as sponsors in Huaxia, who also want to appear on West Ham jerseys.
Jiang Shancai doesn't care whether the front of the jersey is hung with sanitary napkins or not, as long as there is a huge amount of sponsorship, there is no problem with hanging 5 sanitary napkins.
It's a good thing to have someone to bid, and Woodward decided that the odd goods are available, and the shirt sponsorship and the chest advertising sponsorship are the ones who pay the highest price, and the more the merrier.