Although the NCAA Finals have come to an end, the buzz about this tournament is spreading around the world. In particular, after CCAV broadcast the video of the game at 8 o'clock in prime time the next night, it set off a storm in China.

For the vast majority of Chinese sports viewers, this is a time period when they don't know what to watch. As a result, the NCAA National Tournament broadcast by CCAV attracts a large number of sports viewers.

The game itself is an extremely exciting game, CCAV specially sent two of the most famous basketball commentators - Zhang Weiping and Sun Zhengping, the two specially introduced the status of the NCAA National Championship in the American sports world before the game started, and told Sun Yue's journey along the way, so that Chinese sports fans know that there is a Chinese guard named Sun Yue in the distant United States who is alone in the American college league unremitting struggle.

At the same time, the two have been praising how strong the North Carolina four are and how high the draft pick will be in the process of broadcasting the video. At the same time, Sun Yue's teammates are compared with North Carolina's luxury lineup.

In this way, Sun Yue was portrayed as a lone hero in a foreign country against talented players from all over the world, and the process of achieving success step by step. As the game video continues, the fans' recognition of Sun Yue is also deepening, especially compared with the embarrassment of several point guards of the Chinese men's basketball team in recent years, it is difficult to even carry the ball through the half, Sun Yue's free passing on the court, and the ease of scoring have made fans exclaim that the Chinese basketball point guard finally has someone, and it seems that the Chinese men's basketball team in the 2008 Olympic Games held at his home can make a difference.

Especially in the second half of the second half, when Sun Yue came up with his killer feature at the bottom of the box - backward jumper, Chinese fans couldn't believe their eyes, the first time to see a guard from their own country have such a dazzling performance in such an important game, and even some old fans exclaimed that they could see Michael from Sun Yue's backward jumper. Jordan's Shadow.

And when Sun Yue rushed to the front court in the bag of two people and threw three points, countless TVs in China were already boiling!

Director Zhang Weiping continued to explain after Sun Yue's shot: "Sun Yue won the MOP title of the NCAA semifinals through this game, because he received sensational praise in the United States for this kill, he became the second only Chinese star in the United States to Yao Shu, and he is about to participate in the NBA2005 draft, according to American sports media reports, Sun Yue has booked the top three draft picks, and he will become the first Chinese point guard to enter the NBA, which is the pride of our country!" ”

In the passionate commentary directed by Zhang Weiping, the Chinese fans fell into ecstasy. Never before has a player turned the tide in such dramatic ways in China's big-ball game, and it was at the finals of the American University League across the ocean.

After the fermentation of this game, Sun Yue became a man of the year in Chinese sports, and all Chinese fans were boiling because of his name.

For a time, Sun Yue's name topped the search list of major Chinese websites, and all major sports media in China paid tribute to Sun Yue's agent, David. Falck requested an interview with Sun Yue. Mr. Falck's computer mailbox was filled with emails requesting an interview with Mr. Sun, and he planned not to schedule an interview with the Chinese media for the time being.

Because of the shrewd del David. Falck understands that maintaining the mystery is more conducive to Sun Yue's fame and popularity, and that Chinese media interviews will inevitably involve attacks on him by Sun Yue's former club, Beijing Chaoshen Club, which is not conducive to Sun Yue's draft prospects.

Of course, the more important reason is for David. Falke and Sun Yue have an even more important thing to keep busy.

On April 26, David. Falck, Sun Yue and the president of the famous sports brand Adidas. Wright held a press conference at Adidas' headquarters in New York, announcing that Sun Yue had officially signed Adidas as his endorsement brand, with an endorsement fee of $41 million over three years plus a sneaker share.

The release of this news once again caused an uproar in the sports circle, you must know that Sun Yue's average annual income from this contract has surpassed that of "Little Emperor" LeBron. James' seven-year, $90 million endorsement contract with Nike in 2003 made Sun Yue, who had just won the NCAA championship and won the Mop trophy to lead the team, become a sports figure again.

You must know that the two super rookie point guards in the same class as Sun Yue, Chris. Paul's endorsement contract with the Jordan brand is only $18 million for three years, while Delon. Williams signed a three-year, $15 million deal with Nike.

Just and Delong. The spokesperson of the Nike brand, which Williams signed the contract, was interviewed by reporters about Sun Yue's contract with Adidas, saying: "Phil. Wright is crazy, he overestimates Sun Yue's commercial value and basketball prowess too much. ”

And Yahoo Sports, which had a holiday with Sun Yue, also commented: "This is an Adidas gamble, and it is a gamble that is likely to fail." Adidas is in a battle with Nike for Kobe. After Bryant's defeat, he has completely fallen behind in the race for players. Now they're betting entirely on a Chinese defender who isn't yet in the professional arena, and despite the huge Chinese market behind him, we don't think too many Chinese fans will go back and buy expensive autographed sneakers. ”

Even ESPN Sports, which has always supported Sun Yue, disputed the contract: "Sun Yue is not LeBron, LeBron has always been the No. 1 high school student in the United States, and has proven his talent many times at the Nike Summit and the Slam Dunk Contest. All in all, it was a good choice to take Sun Yue, and it was Adidas that paid a little too much for dollars. ”

The New York Times, which is more sensitive to numbers, analyzed Sun Yue's sky-high endorsement contract from another angle: "Although $41 million is not a small number, the federal tax rate he needs to pay is the highest level of 39.6%, that is, $16.23 million, which will be directly handed over to the federal government." ”

"Coupled with deducting the 6% income tax rate of Michigan, where Sun Yue is located, and the 13% commission of the broker, in the end, Sun Yue can actually get only $16.97 million."

Although Sun Yue could only get $16.97 million out of $41 million, he was already very satisfied. Falck continued to help Sun Yue sign other endorsements, and slowly Sun Yue's income is also increasing, which is why the lifelong dream of most basketball players is to enter the NBA, because only by entering the NBA can they maximize their benefits.