Chapter 58: Don't Forget Your Original Intention!
Hongtu advertising planning company.
"Zhao Hong, you did a good job! How did you come up with this idea? ”
The general manager called Zhao Hong to the office and asked excitedly patting him on the shoulder.
Just now, he was used to flipping through the Weibo (hot rè) topic, and when he turned to the second one, he actually saw his own Weibo account.
At the beginning, he thought he was wrong, but later logged on to the company's Weibo account, and when he saw that the number of Weibo fans in his family had exceeded one million!
Although it has only risen by more than 100,000 fans, this (hot) topic has 50 million views and 290,000 comments, which is definitely a qualitative leap!
Sure enough, in less than an hour, Weibo's system mailbox had been flooded, and they were all customers who advertised.
From a few hundred yuan at the beginning, to tens of thousands of forwards later, how can this not make the general manager excited?
This means that their Hongtu advertising company can enter the ranks of tens of millions of dollars a year just by relying on this one Weibo marketing account!
"Let's hit it by mistake!"
Zhao Hong smiled bitterly.
If it was before, he would have been very happy to be praised by the general manager, but now he can't be happy.
Because, he did this because he was touched by Lin Qingyi's speech.
This is purely an accident to bring about an increase in fans, which is intentionally planting flowers that do not bloom, and unintentionally planting willows and willows.
When Zhao Hong saw that the general manager only had the joy brought by the surge in business volume on his face, he had a faint bad thought in his heart.
Sure enough, the next moment the general manager said: "Zhao Hong, you come to choose, we can take that advertisement, rest assured to do it, as long as this order is done, I will promote you to be the director of the marketing department, and enjoy five percent of the business commission!" ”
"General manager, this time it was really a mistake......
Zhao Hong wanted to refuse, but at this time, the general manager's eyes suddenly froze.
"This is a text message from Zhao Toutiao!"
"What Zhao Toutiao?"
Zhao Hong also turned his head to look.
It turned out that this was an on-site text message from a very famous female star in the entertainment industry.
This star's Weibo verified Zhao Li.
"I didn't change the vest, and there is no one else!"
Zhao Hong was stunned.
Generally, celebrities look for them to promote, they will change their vests, or let the studio contact, this time Zhao Li actually went into battle shirtless, which surprised him.
"Look at the price she offered!"
The general manager clicked on it and immediately became excited: "Zhao Hong!" Now I will appoint you as the director of the marketing department, and I must do my best to do a good job in this case, as long as Zhao Toutiao's case is completed, our grand advertising planning can be among the first-class! ”
Zhao Hong also took a look, and it turned out that the price offered by Zhao Li was to forward a Weibo, 100,000 yuan!
Indeed, this is a price that can only be found by first-class marketing big V, and some celebrity big Vs (身shēn) will be more expensive, one is around 200,000.
"Does Zhao Toutiao want us to compete for her headlines?"
Zhao Hong began to speculate that the entertainment industry had long rumored that a court drama starring Zhao Li was about to start.
This time, it should be for the promotion of the new play, right?
"I don't have much confidence in grabbing the headlines!"
Zhao Hong thought about it and said with a solemn face.
Although he knew that Zhao Li would not hire just one advertising agency, he still felt that she had little hope.
On Weibo, Toutiao and (Hot) Gate are two completely different concepts.
The Hotgate is the ranking of the calculated hotness of a topic in an hour, but the headline is the hotness ranking of the whole day.
For example, take Lin Qingyi as an example, she may be in the top three in a certain period of time, but she is still far from being the top one!
Zhao Hong clicked on today's popularity list, Zhao Li's topic is currently read by 100 million, ranking first in the (hot rè) door, but in the popularity list, it is eighth, and Lin Qingyi did not even enter the top ten.
"Let's see what Zhao Toutiao's hype is about this time?"
Zhao Hong took another look at the topic that Zhao Li had stirred up (hot) doors.
"Domestic first-class actress Zhao Li had a private meeting with a certain male star late at night......"
Very old (set tào) celebrity scandal!
Zhao Hong smiled bitterly.
In the entertainment industry, what I like to hype the most is this kind of scandal, where so-and-so and so-and-so meet in private, and they are suspected of falling in love (情qíng).
"This actor must be the male protagonist of that court drama!"
Zhao Hong's heart was bright.
"Mr. Zhang, we can't take this case! I don't think the chance of success is great, the top three in the popularity list are all international news, and Zhao Toutiao may end up failing again this time! ”
The reason why Zhao Li is called Zhao Toutiao is because she often fails to grab headlines.
This time, with the power of the new drama about to start, he plans to successfully grab the headlines once, wash away the bad luck of failing to grab the headlines, and make a name for himself.
"Zhao Hong, you really don't do it?"
The general manager asked with a frown.
He didn't understand what was wrong with Zhao Hong, wasn't the goal he had been fighting for right in front of him?
As long as this order is done, a promotion or a salary increase is not a dream!
"General Manager, I don't think the timing is right...... Now our marketing account has just improved, to do marketing, but also to integrity, first from the customer research, must establish a good reputation! ”
Zhao Hong sorted out his thoughts for a while, and then said that Lin Qingyi's popularity this time made him understand that marketing and promotion are only one aspect, but what is more important is the promotion of the 'product' (body shēn).
You are accountable to the integrity of your customers, and their feedback will not disappoint you, and this success is a perfect interaction between the salesperson and the customer.
Although it was he who initially promoted Lin Qingyi's 'product', in the end, it was the 'customers' who gave each other a favor, which was thanks to the popularity of Lin Qingyi's book (身shēn).
"Zhao Hong, if you don't do it, you don't have to do it here! Just pack up and leave! ”
The general manager sternly threatened, how could he let go of such a good opportunity?
When Zhao Hong heard the general manager's words, he began to hesitate and struggle, and finally gradually became firm, pushed open the office door and strode away.
There should always be some persistence in life, not forgetting the original intention, you have to always, this time Lin Qingyi's speech gave him some touches, which accidentally caused her popularity, and it was a great inspiration for Zhao Hong and opened a new door.
The general manager looked at Zhao Hong's resolute back, opened his mouth, and finally threw a cup on the desk to the ground in anger.
Syllable!
Glass slag splashed, and he began to call his assistant: "Gather everyone, I'm going to personally plan an advertising case!" ”
When Lin Qingyi and Qin Xiaolu returned to the apartment, they were busy working in the kitchen, and in the end, in the midst of the continuous chaos, dinner was finally half an hour late.
After dinner, Qin Xiaolu went out to be a tutor as usual, while Lin Qingyi rested for a while and then went to the bedroom, ready to start the live broadcast.