Chapter 324: Someone Got on the Fishing Boat Again (Chapter 2 in One)
After Ye Shenxi's speech, he was not in a hurry to leave, and he couldn't leave it...... Because many USC students at the scene still surrounded him in a circle, desperately asking all kinds of questions.
Obviously, the speech is over...... If you want to say that this group of people is seizing the opportunity to desperately want to improve themselves, it is not necessarily, some people are here to chase stars.
Some people asked about some of the things they were interested in in the speech just now, and some of them agreed with it, while others could not imagine it.
Some people ask some game-related and common questions that will be encountered in development, such as how to choose when you know that what you want to make is not compatible with the tastes of players and the market.
Ye Shenxi said that it depends on whether you are self-interested or want to sell for money, besides, there are enough games in this world, as long as your own tastes are not too remote, and you can find a group of players who are "like-minded" with you, and the quality of the game is reasonable, at least food and clothing should not be a problem.
Others asked him about his personal habits, such as Mr. Pasca, what is your favorite sport, do you like to drink coffee or tea, and what is your rank in Eternal War.
Wang Shucheng didn't leave a few people, and he didn't know what to do if he stayed, so he just sat on the side and had a small meeting with a few people to summarize the harvest in USC in the past few days.
A man in the crowd was noticeably older than the students...... It should also be a graduate of this school, either because they don't have enough credits and are still repeating grades, they didn't huddle with the students, but leaned on a chair a little farther away, as if waiting for Ye Shenxi's side to end.
Ye Shenxi easily sent the group of students away, and was about to go to meet with Wang Shucheng's research team again, when he walked to the side of the passing man, he stopped Ye Shenxi: "Mr. Ye! ”
Authentic Chinese is no longer in the category of Chinese, but the standard Mandarin that China grew up and then went to study in the United States.
"Are you a Chinese student studying here?" Ye Shenxi stopped and asked.
The man shook his head first, and then nodded again: "I have been graduating for more than two years, hello, Mr. Ye, my name is Chen Xinghan." ”
"Huh? Chen Xinghan. ”
"Looks like you've heard of me, that's great, it saves me the trouble of introducing myself."
"Of course, you seem to have underestimated some of your current fame, I really didn't expect to meet you here, fortunately, I'm Ye Shenxi."
He remembered that Chen Xinghan came to the United States to study after graduating from Huangpu Jiaotong University, and obtained a master's degree in interactive entertainment and games from the University of Southern California Film School. Wright was involved in the production of Spore...... The game was also in the limelight after it was released in 2008, but by that time Chen Xinghan should have left EA to focus on his partner Kelly? San Diego co-founded the research and development of a game company project called "That GameCompany......
At that time, Chen Xinghan once said when he left EA that "Spore" is a very good work, but it is not the type that "that game company" wants to do.
"It's great to see you today." Chen Xinghan seemed very polite and even respectful.
"I've played your release of Flowers on PSN, and I've experienced two other titles from your studio before him, Cloud and Stream, both of which are outstanding and impressive, and I can't see why Flowers set a PSN record for downloads in its first week after it launched earlier this year."
Chen Xinghan shook his head and said: "I think the biggest reason is because "The Origin of Everything" will sell for 20 dollars......
Ye Shenxi also smiled, it is indeed a pleasant thing to meet your own people in a foreign country, and they are the same game producers, with their own unique design concepts: "Ha, I think your ability to name the game is much higher than ours......"
Some time ago, about the name of the game "Getaway", domestic and overseas media have each made complaints.
Ye Shenxi asked again: "So are you going back to school to visit relatives today?" ”
"No, I'm here to listen to your lecture."
"Stop, but don't use [you], it sounds really awkward."
"That'...... Good. I only rushed back to California last night, and then I went back to school today, and I finally didn't miss your lecture, which is not easy to hear in the United States. I was supposed to meet you at GDC in March, but you didn't attend ......"
Ye Shenxi recalled: "Yes, at that time, I was still running around China with our art team. ”
"I heard that you later went to the Beijing Film and Television Academy to study?" Unexpectedly, Chen Xinghan even knew about this kind of gossip.
"Yes, I went to their directing department for a while."
Chen Xinghan looked yearning: "I really appreciate it...... Oh no, I envy your attitude. That's why I came abroad to make games, because when I was in China, I heard a game company executive say, 'We don't need creative game designers, we need designers who can make games like our competitors!'" ’…… You don't know how hard I was at the time. ”
"Of course I do...... I've been playing games for a lot longer than you. Ye Shenxi thought to himself, he didn't say it, he wasn't familiar with it yet, and it was not good to complain.
He just said: "In fact, we have a lot of excellent game people, but it is difficult to have excellent game companies, probably for this reason, many game people can only seek a way out overseas, and the general environment has decided." ”
"But then I saw that good game companies still appeared......"
"Really, count me on you, stop praising me or Qingyu Network, otherwise I really don't know how to talk about it." Ye Shenxi hugged his fist.
"Okay...... They don't know what it takes to be a really good game designer...... Later, E3 you went, but I didn't, ha, I finally saw you today. After listening to your lecture just now, I felt that there were some things that fit so well with what I had been thinking about, and it was like the ultimate answer to the questions I had been thinking about...... I think I have a lot of questions I want to discuss with you, maybe a little presumptuous, but I wonder if you have time? Chen Xinghan looked at Wang Shucheng and a few people who were still "having a meeting to discuss" on the side, and he could see that they were coming with Ye Shenxi.
Ye Shenxi felt that he also had something he wanted to communicate with Chen Xinghan, so he walked over and talked to Wang Shucheng and them, and then left the school with Chen Xinghan and came to the nearest coffee house.
Wang Shucheng and the others had no choice but to follow the reception of the school, and walked around this university by themselves, so let's just go to the laboratory to have a look......
……
Chen Xinghan has a lot of questions, he is particularly interested in the innovation of emotions mentioned in Ye Shenxi's lectures, and he is also very focused on digging out some emotions that other game producers have not emphasized in their works, and he is also very concerned about the entire emotional curve of players in the game.
The so-called emotional curve is the emotional fluctuations that the game designer hopes players can get in the game, there are highs, natural troughs, and there are waves in between, so that it will not be boring.
"But when we test it ourselves, we will be too familiar because we have played it too many times...... We were a little numb, we knew that we couldn't test anymore, so we had to ask testers who hadn't played it before, but we found that it was always difficult for them to accurately describe the emotional changes in their hearts, and sometimes it was different from the performance we set, but we didn't know if it was the problem with the game or the testers. ”
Ye Shenxi slapped the table: "This is simple, when the testers conduct the test, you can find the camera to point at them and observe the changes in their expressions from a distance." ”
Chen Xinghan thought about it, and his eyebrows gradually stretched: "Yes, please have a few more, to sum up, their performance is the performance of many players." We don't have to let them describe it in words! ”
"Yes, you can also record and analyze it, try not to let them get distracted from the outside world, but really immerse themselves in the game, and maybe you can see them crying."
"It's great, I'd love to go back and try it."
……
There are many more, and they are indeed things that he himself has summarized and lost in the three games he has done in the past.
For example, how to find a balance between artistry and commerciality, he has always felt that Hollywood cartoons can move him very much, but at the same time sell well at the box office, and his own three games so far, especially "Flower", have very good downloads, but mainly because they are sold too cheaply, and there is no physical version, which can only be downloaded through PSN.
YOU MUST KNOW THAT AT THIS TIME, ESPECIALLY ON CONSOLE GAME PLATFORMS, THE PHYSICAL VERSION IS STILL ABSOLUTELY MAINSTREAM, AND NOT SO MANY PLAYERS DOWNLOAD THE GAME THROUGH PSN OR XBOXLIVE.
He mixed a lot of personal artistic inspiration into it, but in terms of the final sales results, the "Flower" did not allow the company to survive very well, especially when facing a new project that could take a long time, and after their internal discussions about the new project, they felt that it was very risky, but they did not want to compromise.
It's very contradictory.
Ye Shenxi and he do have some consensus on this, it's not that difficult to do purely artistic things, and many game people can actually do it if they work hard, and the reason why many people don't know is that these works are dead in corners that everyone doesn't know.
And Chen Xinghan's confusion comes from the fact that he feels that he is doing art, and it is difficult to convince himself to give in to business...... Even if he knows the importance of business and has a team to feed, "that game company" is still a survivor of Sony's investment.
Ye Shenxi told Chen Xinghan: "Jenova (Chen Xinghan's English name), there is no problem with your idea, at least at this stage. ”
"Why at this stage?"
"Because when your artistry is realized, or when you are known by more people, and you have fame and influence, you will think about doing more different things and thinking about some problems in other dimensions."
"What dimension is the problem?" Chen Xinghan didn't understand very well.
"For example, in addition to the artistic connotation, the social nature of the game. For example, you shouldn't be very interested in some online games, such as "Dance", which actually has its own social attributes. ”
"What social attributes?"
"So that some young men and women who don't have the money to go to bars, dance halls, etc., can also get to know each other and solve their adolescent fantasies."
"Let's hook up with each other......"
"It depends on what you think, I'm just giving you an example, the more popular the game and the wider the user base, the easier it is to carry social attributes."
"It's true that you're too qualified to say this, such as "The Origin of Everything" fulfilled a childhood dream......"
"Well, but it's also something that you might take on a long time before you're willing to design a game for it, so I said it's another dimension, and now you'd better fulfill your childhood dream first, I remember you have a three-game contract with Sony?"
Speaking of this, Chen Xinghan sighed and said: "Yes, Soni gave us some money, which may be able to support the development of the next project, but to be honest, I think if there is no good sales, I think it is likely that the company will end up with these three projects." ”
Ye Shenxi remembered that "that game company" was indeed bankrupt later, and the cost of the later project "Journey" was really large for them, such a game that was not very complicated in terms of system, and it took three years of meticulous crafting, and in the end, the game was not on the market, and the company was gone.
Freezing three feet is not a day's cold, so it's no wonder that Chen Xinghan now has to consider the coexistence of commerciality and artistry.
Now he stood in front of Ye Shenxi, and the question he asked seemed to be a bit like...... "Please teach me how to make money!" "I felt it.
Ye Shenxi didn't speak, just stirred the coffee in the cup with a coffee spoon, and didn't know what he was thinking.
Chen Xinghan was a little embarrassed and a little weak-hearted...... When we first met, I was talking to someone about money, which was really not good.
He knew that Ye Shenxi, as the boss of Qingyu Network, must have many game people in front of him, eager to get investment from Fisoa, or log on to the FG platform to get good promotion resources, in short...... The other party must have seen too many people who asked for him, and now he behaved as if these were one of those too many people.
He was also afraid of ending up being one of too many people, but the atmosphere was a little awkward......
Chen Xinghan decided that if Ye Shenxi didn't speak in another ten seconds, then he must say something to alleviate this embarrassing atmosphere, maybe pretend that he had inadvertently mentioned the funds and apologize, or hurry up and use the next question to seamlessly pass over......
Ye Shenxi stopped stirring in the coffee cup and suddenly asked, "Jenova, can I ask about the content of the contract you signed with Soni?" ”
"What? Contract? ”
"Yes, needless to say the specific amount data, what I want to know is...... For example, can it be bought out? ”
Ye Shenxi remembered a little at this time when he met Malchin at the EA headquarters in Sequoia City last year......
It seems that Marchin at that time and Chen Xinghan now have encountered similar problems, the difference is that Marchin's problem is much more urgent, and Chen Xinghan is worried about the future.
Both of them are facing distribution issues with large companies, the difference is that Marchin made it clear that he didn't want Atari to interfere in the development of the game, but he owed people money and couldn't help it, so he wanted a sum of money to understand the distribution contract with Atari. Even if Ye Shenxi didn't appear, they CDPR could still live well, but it wasn't so comfortable.
Chen Xinghan is only a one-sided discovery at present, and through the sales of "Flower", they also found that the exclusive sales of the Soni platform are difficult to support the development of follow-up projects. Ye Shenxi naturally saw farther than him, this is not a question of whether he is comfortable or uncomfortable, after the three games "Flow", "Flower", and "Wind Journey" agreed with Soni, "that game company" went bankrupt directly.
Another difference is that he was not very familiar with this kind of thing at the time, and he still waited until the Marchin family himself held back the sentence "Do you have money?" ”
And now he is equivalent to saying directly to Chen Xinghan: "I have money, do you want it?" ”
People are growing...... That's why Ye Shenxi asked such a question.
"I don't know the details of your contract, but you're not Sony's subsidiary, right?" Ye Shenxi asked.
"No, of course not, it's just that there are contracts for three games, and they must be exclusive to Sony's gaming platform."
"Soni is really discerning......"
"They found me very early."
"If we are willing to support you financially, can we compensate Soni for her losses, and then contact this contract?"
"Yes...... Mr. Ye, are you willing to support us? Even if you know that our work may not be so commercial...... Maybe it won't bring much sales...... "Chen Xinghan definitely wouldn't think that Ye Shenxi was funding them for free, the best he could think of was ...... FG platform exclusive?
"Yes, I do."
Why are the lines weird......
Ye Shenxi drank the coffee that had been stirred for an unknown amount of time, and the arrogance was as if he had dried a bowl of wine, but it was not so outward: "I want to propose a plan, the herring network will acquire your thatgamecompany and become our wholly-owned subsidiary." ”
Chen Xinghan almost didn't squirt out of his coffee when he took a sip, and things were much bigger than he expected......
"Subsidiaries!?"
"It is equivalent to becoming the first-party ...... of the herring network"
This is a joke, a little crazy, a little loud, in the field of games, in addition to Ren Jile, Soni and Ju Hard, there are still companies that dare to call themselves the first party...... Villefort should be able to count it as well.
Chen Xinghan's face was cloudy, not relieved, not avoided, just hesitant, Ye Shenxi's words stumped him suddenly.
He's here today...... I really didn't plan to talk about money, but I did mention it by chance, and I really didn't mean to.
Naturally, there is no need to worry about the problem of funds when it becomes a subsidiary of the herring network, and the company will not be short of funds due to the continuous digital sales of "Flower" on the PS3 platform, but ...... And at what cost?
Chen Xinghan also quickly pondered this problem in his head, which means that the company is not his own, nor is it Kelly's, but Ye Shenxi and Xia Qingyu's. Will they interfere with their own R&D?
Of course, Ye Shenxi is not the kind of boss who doesn't know how to command blindly in games, but will this game still be an outstanding work like "Spore" in the end, but it is no longer "that game company" and what he wants to do, and he has lost its "bloodline"......
Ye Shenxi looked at Chen Xinghan and said, "Jenova, have you heard the news of Tenghua's acquisition of Riot Company some time ago?" ”
Chen Xinghan shook his head and said he didn't know.
After all, Riot is still a small company with a small name, and he doesn't pay much attention to the field of online games, or even competitive games......
Ye Shenxi had no choice but to say: "Then let me explain it to you, first of all, Qingyu Network will acquire 100% of the equity of your company, but it will not interfere with your decision-making power in research and development, of course, it is not completely non-interference, but the final decision will still be in your hands, we just make some suggestions for the game itself." ”
"Including the artistic and commercial things you just asked, I think our addition will make your game more attractive to more players, and become a product that is not only popular, but also very popular."
"Is that your own advice?" Chen Xinghan seems to be focusing on a different point.
"Yes, at that time, your game itself was also a product of Qingyu Network, of course I will keep an eye on it, also test it, and then make suggestions for modification and optimization."
"The final decision is still in our hands?" Chen Xinghan put his hands together and looked very excited.
"I promise that if this plan is implemented, it will be written in the text of the contract."
Chen Xinghan's eyes began to glow.
Ye Shenxi continued: "And Qingyu Network, as your parent company, will of course provide you with a series of technology, equipment and even personnel support, including game engines and technical solutions, I believe it can help you reduce a considerable part of the R&D cycle, where is your next project?" ”
"Still brainstorming......"
"Is there an estimated R&D cycle?"
"We think it's likely to be more than a year and a half ......"
Ye Shenxi didn't know how to evaluate their super good self-feeling, because he knew that in fact, that "Wind Journey" was ...... It has been in development for three years, which is directly double the one and a half years they estimated for themselves.
I don't know if I am confident and courageous in myself, or if I have a problem with the project......
It's not easy to complain, Ye Shenxi said: "Of course, after the successful development of the project, the parent company will be solely responsible for the distribution and operation related matters, and there will be a full range of distribution channels, including the PC version and the console version, the physical and digital version, and even the mobile version, including handheld and mobile phones." This will be done by the team of Qingyu Network Huangpu, Seattle, and London, so you don't have to worry about it. ”
"Cell phone...... Is that the soon-to-be outbreak you mentioned in your speech? ”
"Yes, as for the digital version on the PC side, it will be exclusive to the FG platform, but the corresponding promotion resources will also be treated according to our own first-party games."
"Big Seal Push!" Chen Xinghan even knows this word, this kind of folk name...... It seems that he usually visits domestic game forums.
"That's right, Dafengtui." Ye Shenxi nodded.
"That couldn't be better!" Chen Xinghan's hands were turned into rubbing, which could completely reflect the state of his inner expectation at this time.
But he suddenly thought of something again, and was a little worried: "Then we ...... Need to move back to China? ”
Ye Shenxi added: "It's up to you, but I don't think it's appropriate, how many people are in your team now?" How many Chinese are there? ”
"There are currently a total of 9 people, two Chinese, plus me."
It's a small company.
"It's better to stay here, you can't let most of the staff travel across the ocean, but if you don't mind, the company name may need to be changed to keep the name of the other studios in line." This is a shame that Ye Shenxi actually wants to get it now, and then he is a little embarrassed to say it.
"Sea World?" Chen Xinghan asked.
This is the nickname of Fisoa by some media and players at home and abroad...... Who told their studios to be all fish?
"Ah...... Sea World. ”
"What kind of fish would it be called?" Chen Xinghan was both curious and worried.
"You know the organizational structure of the company, the name of the team, and so on, I have never been responsible for it."
Chen Xinghan understood in seconds: "Ah, I understand, I understand, then let's wait for Mr. Xia to give the name." ”
"So you agreed?" Is it so smooth?
"I also need to negotiate with Kelly that although I have a stake, she's the real boss of the company, and I'm the creative director. But she should be happier than I am, because she herself is more sad than I am. ”
As the head of operations, Kelly? Santiago knows the company's finances better than Chen.
"Of course, please send greetings to Lady Kelly on my behalf when you go back, we haven't met yet." Ye Shenxi's face was a smile that made people feel like a spring breeze.
"Mr. Ye." Chen Xinghan said very seriously at this time: "I have also worked at EA before, but as a Chinese, I still feel very proud to join the Qingyu Network...... Although this matter is still only an intention, and whether it can be carried out still needs to be discussed internally, but in terms of my personal wishes, I am very willing. ”
"Of course, this is a matter between companies, and there should be someone coming from there to negotiate soon."
Ye Shenxi was talking about Yang Wei, and Chen Xinghan thought it was Xia Qingyu...... He added, "Especially to be able to ensure our R&D independence and still have such great support, I just think it's great to be back at USC today." ”